Visual Merchandising and Retail Design|July 2020
Digital tools not only alter how we interact with one another but also shape our behavior. Dialogues no longer necessarily take place immediately but are often time-delayed. We not only look for experiences in our surroundings but often on the Web too. What impact this has on stationary trade and how the customer journey changes, as a result, are two of the big questions interior architects need to address when designing new stores.
Cash in on the opportunity
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