Design Aesthetics In Omni-Channel Retailing

Visual Merchandising and Retail Design|July 2020

Design Aesthetics In Omni-Channel Retailing
In the era of digital integration in retail, do the basics of retail design change? Or is it just a matter of applying the same principles, but adapted to a tech-enabled environment that facilitates customer engagement? Angela Kreutz shares her take on this.
Angela Kreutz

Digital tools not only alter how we interact with one another but also shape our behavior. Dialogues no longer necessarily take place immediately but are often time-delayed. We not only look for experiences in our surroundings but often on the Web too. What impact this has on stationary trade and how the customer journey changes, as a result, are two of the big questions interior architects need to address when designing new stores.

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July 2020