Visual Merchandising and Retail Design|May 2020
Indi Collage, founded and curated by Anuradha Singh, a textile designer/fashion stylist and exhibitor, is a space that aims at promoting the work of some of the best artisans & designers from across the country,based on the concept of Fractional Retailing (sharing of retail space for a short duration with low cost). In the process it aims to provide a seamless experience to the exhibitors. Anuradha has been an exhibitor herself traveling across the country to engage with her customers. The numerous challenges she faced in exhibitions has been the inspiration behind setting up Indi Collage. In an interaction with VM&RD, Anuradha shares some thoughts behind the initiative.
How did the idea of Ind Collage first come about and how does it work?
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