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IMPACT Magazine - April 23 2017

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IMPACT Description:

Publisher: exchange4media

Category: Business

Language: English

Frequency: Weekly

Impactonnet is weekly Advertising & Marketing magazine and publishing in English language. This magazine Impact’s niche editorial coverage maintains a focus on inspiration to highlight the achievement of advertising industry in India. The magazine provides an in-depth coverage on what’s new and who’s doing it, reviews, contests and much more. The magazine will act as a repertoire par excellence of Indian marketing and advertising in the future

In this issue

BRAND FRIDAY - Digitization, aggregation of screens through multiplex chains and digital cinema players make advertising in cinema halls a great fit in a brand’s ATL mix; geo-tagging the audience is the biggest benefit.

TRIBUTE: RAMESH CHANDRA AGARWAL NO MORE - Industry mourns sudden demise of the Chairman, Dainik Bhaskar Group.

SPOTLIGHT: SONY SAYS YAY! - Sony Pictures Networks India enters the kids genre with launch of Sony Yay.

CMO INTERVIEW: ‘LOVE YOUR INTESTINE’ - Minoru Shimada, Managing Director of Yakult Danone India Pvt Ltd.