In this issue

FAKING NEWS.

RIDE FOR THE REAL STARS KENDRAJ JOSHI, HEAD OF MARKETINGCOMMUTER MOTORCYCLES, TVS MOTOR COMPANY.

‘FITNESS IS AS ESSENTIAL FOR ME AS BRUSHING MY TEETH’ NIKHIL ARORA, MD AND VICE-PRESIDENT, GODADDY INDIA.

Ride For The Real Stars

Extending the brand’s communication stance of talking about stars behind the actual Stars for the bike StaR City+, Kendraj Joshi, Head of Marketing-Commuter Motorcycles, TVS Motor Company champions the cause of saluting our defence forces with the campaign ‘Kargil Calling - Ride for the Real Stars’

4 mins

Faking News

Why fake news, bots and followers can’t be easily curbed and the risk it poses to brands

10+ mins

A Fresh Approach To Perfetti Van Melle

Rajesh Ramakrishnan, the newly appointed Managing Director of one of India’s largest confectionery groups, Perfetti Van Melle India, tells IMPACT how he is planning to take the company a notch higher, with new products in the pipeline and the brand’s increased focus on health

6 mins

‘After Fifa, Our Aim Is To Make Sonyliv The Go-to Ott Platform For All Things Sports'

The recently concluded FIFA World Cup saw a record online viewership on Sony Pictures Networks India’s digital over-the-top (OTT) platform, SonyLIV, with as many as 70 million viewers tuning in to catch the football action. Uday Sodhi, EVP and Head Digital Business, Sony Pictures Networks India tells us how the platform has grown over the tournament, and his plans to make it the destination for all sports

3 mins

The Change-Makers

Who gets down to actually doing what needs to be done in their immediate surroundings? Team Lodestar UM – which rolled up its sleeves and worked hard to transform the Sakinaka office area and pledged to keep it clean on #LodestarUMImpactDay

1 min

‘Size And Scale, Flexibility And Adaptability Make Sbi A Global Brand'

Continuing our series on ‘How to Build Global Brands from India’, we talk to Dinesh Menon, Chief Marketing Officer, State Bank of India, who tells us how SBI has kept pace with the changing times in order to appeal to Indian consumers as well as a wide and growing overseas diaspora. He also talks about what it takes for a home-grown brand to go global and opportunities for young Indian brands to make it big outside the country 

2 mins

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IMPACT Magazine Description:

Impactonnet is weekly Advertising & Marketing magazine and publishing in English language. This magazine Impact’s niche editorial coverage maintains a focus on inspiration to highlight the achievement of advertising industry in India. The magazine provides an in-depth coverage on what’s new and who’s doing it, reviews, contests and much more. The magazine will act as a repertoire par excellence of Indian marketing and advertising in the future