IMPACT - July 29, 2018
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In this issue
FAKING NEWS. RIDE FOR THE REAL STARS KENDRAJ JOSHI, HEAD OF MARKETINGCOMMUTER MOTORCYCLES, TVS MOTOR COMPANY. ‘FITNESS IS AS ESSENTIAL FOR ME AS BRUSHING MY TEETH’ NIKHIL ARORA, MD AND VICE-PRESIDENT, GODADDY INDIA.
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‘We Want To Be The Fastest FMCG Brand To Reach Rs 500 Crore
Too Yumm!’s strategy of roping in Virat Kohli has helped it establish itself as a credible brand, says Anupam Bokey, CMO (FMCG), RP-Sanjiv Goenka Group. He tells us about the brand’s ambition of touching the magic figure of Rs 500 crore, and the strategy it’s employing to get there
The Fault In Their Stars
Some celebrities endorse as many as 25 different brands – do they manage to make every product stand out as brand ambassador, or is there a sense of celebrity fatigue?
How My Dog Taught Me To Run A Successful Business
I’ve learnt from Logan, that it’s not about the amount of time I’m spending with my team or clients - it’s about the quality of attention that I am giving them when I’m with them.
Television - Ruled By Polls, Cricket And New Tariff Regime
The year 2019 promises to be an action-packed year for the Indian broadcast industry, not just because of the impending General Elections but also because of big-ticket sporting events like IPL which will be followed by the Cricket World Cup. While being bullish about the year ahead, industry leaders are also waiting and watching, as the new Telecom Regulatory Authority of India (TRAI) tariff regime gets implemented on February 1. A lot of how the industry performs will depend on the consumer’s uptake and reaction to the new regime.
Sweetening The Consumer Connect
Providing the right foundation to the brands Snickers, Doublemint and M&M, Yogesh Tewari, Director Marketing and Customer Marketing, Mars Wrigley Confectionery India talks about how he is steering these brands in the Indian confectionery market.
TRAI Regime: Trail By Fire?
As broadcasters come out with individual value packs to woo consumers before the TRAI tariff regime comes into effect from Feb 1, we analyse the scenario for all stakeholders and find that consumer behaviour will finally determine how the order is implemented in the months ahead
The Impact Trends Report 2019
The year 2018 turned out to be quite an eventful year for the Indian Media, Marketing and Advertising industry. Across domains, the upcoming General Elections as well as top cricketing properties during the year are expected to fuel a surge of advertising.
Print - Renovate, Recalibrate, Sustain!
With better operational profitability and focus on digital content, the year 2019 promises to be an innovative year where the industry will recalibrate itself to create a sustainable path for the future
PR - Driving Real Business Impact In 2019
The Public Relations (PR) industry is all set for an interesting year in India, with the General Elections coming up along with the cricket World Cup. Factors such as increased investment across public and private sectors and increased consumer buying power have played a role in driving double-digit growth in the PR industry over the past few years. In 2019, PR is expected to maintain a consistent, double-digit growth rate as it works to drive real business impact
Media Agencies - Data, Content And OTT Will Be Key In 2019
With the ICC World Cup, Indian Premier League (IPL) and the General Elections lined up, media agency leaders believe 2019 looks very promising. It could be a landmark year for the industry, which will see the rise of personalized advertising, greater mobile ad spends, video and other content in regional languages and proliferation of all OTT platforms. Measurement will also be key, as marketers and agencies will constantly be challenged with fluidity in measurement and distribution. Therefore, managing unpredictability and change will be key to surviving 2019.
