IMPACT Magazine - August 26, 2018Add to Favorites

IMPACT Magazine - August 26, 2018Add to Favorites

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In this issue

PITCH AGAINST DISCOUNTS WILL IT WORK?

‘Paypal Banks On Seller And Buyer Protection'

Jayant Desai, Head of Marketing, PayPal India talks to us about the brand’s first high decibel campaign, and why India is one of the most promising markets for the global digital payments platform

‘Paypal Banks On Seller And Buyer Protection'

5 mins

Pitch Against Discounts Will It Work?

A deep dive into the scenario of IBF, INS objecting to media agencies giving advertisers discounts on behalf of publishers and broadcasters

6 mins

‘See the ROI from the media cost; also see the value coming from the agency'

‘See the ROI from the media cost; also see the value coming from the agency’

2 mins

AD Discounts: Decoding The Real Problem

The biggest sufferers are the middle and bottom rung of broadcasters, while advertisers are having a joyous time, making their agencies fight to get the best rates

AD Discounts: Decoding The Real Problem

3 mins

Looking At An Evolution Roadmap For The Next Decade…

The first years of Isobar were about being a digital marketing agency, and the future is about Isobar being an agency for the digital age, Shamsuddin Jasani, Group MD, Isobar-South Asia tells Venkata Susmita Biswas

Looking At An Evolution Roadmap For The Next Decade…

6 mins

‘Big Fm Is Looking At Double Digit Growth @20-22% This Year'

ASHEESH CHATTERJEE, CFO OF BIG FM, TALKS TO IMPACT ABOUT THE COMPANY’S PLANS TO IMPROVE ITS GROWTH RATE POST THE DEMONETIZATION PHASE

‘Big Fm Is Looking At Double Digit Growth @20-22% This Year'

2 mins

‘Rich Assortment, Localization And Prime Location Make Peter England An Aspirational Global Brand'

In this feature in our ongoing series on ‘How to Build Global Brands from India’, we talk to Manish Singhai, COO, Peter England about the brand replicating its India success in global markets and what it takes for an Indian brand to acquire global appeal

‘Rich Assortment, Localization And Prime Location Make Peter England An Aspirational Global Brand'

4 mins

The Road Less Travelled

Trekking as a journey started for me in my quest to spend more time with nature and explore the road less travelled.

The Road Less Travelled

3 mins

Read all stories from IMPACT

IMPACT Magazine Description:

Publisherexchange4media

CategoryBusiness

LanguageEnglish

FrequencyWeekly

Impactonnet is weekly Advertising & Marketing magazine and publishing in English language. This magazine Impact’s niche editorial coverage maintains a focus on inspiration to highlight the achievement of advertising industry in India. The magazine provides an in-depth coverage on what’s new and who’s doing it, reviews, contests and much more. The magazine will act as a repertoire par excellence of Indian marketing and advertising in the future

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