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Speed, Suspense And Sebastian
The sight was surreal - Fernando Alonso, Kimi Raikonnen, Lewis Hamilton, Jenson Button, Sebastian Vettel about to start the race, right in front of my eyes. I was star-struck.
Raising A Toast To Girl Power
Malini Agarwal, Founder and Blogger-in-Chief of MissMalini Entertainment talks about her new web series, The Girl Tribe and tells us how the recent funding from Orios Venture Partners and NEA will help the company focus on creating more vernacular and Hindi content
Educating For Creativity
Change is the only constant is a saying attributed to the Greek philosopher Heraclitus of Ephesus.
‘We Have Moved To A 100% Digital Approach On Our Brands This Year'
Direct selling firm Amway India recently completed 20 years in India.The Rs 1,800 crore brand is looking to clock around Rs 6,000 crore in brand growth from its India operations by 2025.Investing heavily in the Digital and influencer marketing space, the brand now seems to be focusing on expanding in a big way. Sundip Shah, Chief Marketing Officer, Amway India talks about the brand’s marketing focus, growth drivers and explains why Digital continues to play a big role in all its campaigns
The Journey Of A Woman Entrepreneur
When your job title reads Founder and CEO, you have access to great opportunities and exciting problems.
‘My Everest Base Camp Trek Got Me Out Of My Comfort Zone In More Ways Than One'
His Instagram page is a treat for the eyes, his passion for photography doesnt escape anyone. And it is that passion that has taken Rajesh Ramakrishnan, MD, Perfetti Van Melle to places like Everest Base Camp and Mount Kilimanjaro. He tells us about the various adventures he has undertaken with his camera by his side
Where Have All The Gurus Gone?
Every era has its torch-bearers who illuminate us with new and fundamental thinking in various disciplines.
‘I Want To Create The Most Integrated Agency Model For The Future'
In an industry grappling with a dynamic market, Raji Ramaswamy, CEO of Contract India, talks about her vision of an agency for the future with a multi-dimensional structure and no silos
Content Marketing 2.0
How an effective content marketing strategy, backed by data analytics and AI, can be a game-changer for brands
#Feedourfuture The Anti-Hunger AD
UNWFP, UFO Moviez, SAWA, Facebook come together to launch global cinema advertising campaign to fight hunger; conceived by Sir John Hegarty, the ad will be aired in more than 30 countries worldwide
AMAZON'S FIGHT AGAINST ‘BUDGET'
In a build-up to Amazons Great Indian festival that starts this week, the e-commerce brand showcased a unique Amazon Festive Home in Delhi, where every single item placed in the three storey apartment was shopped on Amazon. Ravi Desai, Director, Mass and Brand Marketing, Amazon India tells us what more is in store for the festive season
Everything Is Better With Music
I started my work life at Bose Corporation, at its headquarters outside of Boston in the United States. Dr. Bose always stressed on the quality of the product, as music he said, toyed with peoples emotions.
How To Build Global Brands From India
In this feature in our ongoing series on How to Build Global Brands from India, Venu Madhav, CEO, Cafe Coffee Day tells us about how the brands commitment to innovate and consistently offer a superior product and experience at great value, coupled with its glocal strategy customised to the various markets it is present in, has led to its success in India and globally.
Generalization Is Valuable And Key To Brand Marketing
A brand loyalist is a dependable, determined stereotype.
How Companies Are Making Safer Workplace For Women?
As the entire country reels under the second wave of the #MeToo revelations, and many high-profile men in the media and advertising industry face allegations of gross sexual misconduct, we seek to find out what companies are doing to address the issue and make women feel safer.
Fashioning Choices For The Young At Heart
Ten-year-old brand fbb has been delighting audiences – both with its wide range of fashion offerings, as well as its vibrant and bold advertising. Prachi Mohapatra, Chief Marketing Officer, fbb tells us about what the brand is doing to stay relevant to consumers of all ages.
Ads That Made It Big In 2018
As the year draws to an end, we pick up some of the biggest trends in the advertising industry in 2018 and also bring you a list of the ads that made an impact with their powerful, sensitive, impactful or humorous story-telling.
‘We Are Not In The Business Of Launching Me-Too Products'
From the ‘I Love You Rasna’ advertising campaigns to the all-natural Native Haat product line, the much-loved brand Rasna has had quite a journey.Piruz Khambatta, Chairman and Managing Director, Rasna, tells us about how the brand has stayed strong in a competitive category by offering a diverse product line that has something for every consumer
Driving Differentiation Through Familiarity
Philips has been present in India for over 80 years now and it’s the brand’s continuous efforts at understanding the consumer’s needs and innovating that has helped it stay relevant over the years, statesGulbahar Taurani, Marketing Director, Philips Personal Health, Indian Subcontinent
The Chatbot Conundrum
Marketers must answer fundamental questions related to effective usage of chatbots, even as they emerge as keyplatforms for customer communication.
To Get The Next Billion Users Online, You Have To Culturally Understand Them
Virendra Gupta, Founder & CEO of Dailyhunt, who was awarded the exchange4mediaInfluencer of the Year award for his pioneering efforts to build a local language content platform on mobile, talks about the company’s aim to grow its user base to 250 million by June 2019, giving the tech giants Facebook and Google a “run for their money”, as well as investing in adtech to build a platform that benefits advertisers.
Possibility Of An Indian Broadway…
Broadway in New York, and by extension, the West End in London, are the pinnacle of Western civilization’s cultural erudition. They represent decades of evolution in the disciplines of acting, music, dance, lighting, scripting and showmanship.
‘The Freedom I Found At Rishikesh Is Something I've Never Experienced Before'
For Nina Lekhi, the best travel experiences have been in places surrounded by mountains or water. No wonder then that her most recent trip to Rishikesh, along with 30 children from a school run by her, occupies a special place in her heart
Syska Adds To Its Power
Rajesh Uttamchandani, Director of the SSK Group (Syska), talks about expanding brand Syska into Wires & Cables as a logical product extension, roping in Amitabh Bachchan as brand ambassador and a 360-degree launch campaign breaking on August 10
Why The OOH Industry Is Bullish On
Brands are gung-ho about Digital OOH or DOOH, which is set to grow at a CAGR of 20-25% on the back of creative use of technology and innovation. While DOOH now accounts for just 3-5% of the overall Rs 3000+ crore OOH advertising pie, it is making rapid strides and is set to be a key growth driver for the medium.
‘We Are Here To Build A Long-Term Emotional Connect'
In an effort to build brand awareness and create a long-term impact on the minds of young consumers, Legrand India, along with digital agency Liqvd Asia, is launching a webseries, The Good Vibes. Sameer Saxena, Director-Marketing, Legrand India, Arnab Mitra, Managing Director, Liqvd Asia and Rashmi Putcha, Co-founder and Director, Liqvd Asia tell us about it
When Team Ogilvy Took 10,000 Pictures For A 1.5 Minute Mp Tourism Film…
It has been a good year for Madhya Pradesh Tourism Board as two of their ads made by Ogilvy got the attention of international juries at two prestigious festivals, winning a Silver and Bronze Lion at Cannes for ‘Memories of Destination’, aka the ‘world’s most honest tourism film’ and another one, ‘MP main dil hua bache sa’, bagging a Graphite Pencil at D&AD Awards 2018.
Driving The Global Agenta
‘GLOBALISATION, DIGITAL AND SOCIAL MEDIA ARE DRIVING SUCCESS FOR INDIAN BRANDS INTERNATIONALLY’
We Will Expand Our Tv Offerings, But Won't Enter The Gec Space
In a candid chat with IMPACT, DD Purkayastha, Managing Director & CEO, ABP Group, talks about the group’s performance and key focus areas to ring in the next phase of growth.
Facebook Bats For Hindi Movie Marketing
An Ormax Media study has found that Facebook is one of the top three mediums driving buzz and appeal for a film campaign, with Facebook and Instagram together accounting for nearly 40% contribution to a Hindi film’s first day box office collections.