IMPACT Magazine - December 2, 2018![Add to My Favorites Add to Favorites](/static/icons/filled.svg)
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IMPACT Magazine - December 2, 2018![Add to My Favorites Add to Favorites](/static/icons/filled.svg)
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In this issue
THE RS 5000 CRORE MOBILE MARKETING OPPORTUNITY
The ₹5000cr Mobile Marketing Opportunity
As smartphone ownership and mobile data usage grow in India, mobile ad spends are projected to grow by 63% in 2018 to reach Rs 3,635 crore. In this scenario, can marketers build brands solely on the mobile platform?
![The ₹5000cr Mobile Marketing Opportunity](https://reseuro.magzter.com/100x125/articles/13084/317328/5c0e6ad85a5fb/crp_The-5000cr-Mobile-Marketing-Opportunity.jpg)
10 mins
To Get The Next Billion Users Online, You Have To Culturally Understand Them
Virendra Gupta, Founder & CEO of Dailyhunt, who was awarded the exchange4mediaInfluencer of the Year award for his pioneering efforts to build a local language content platform on mobile, talks about the company’s aim to grow its user base to 250 million by June 2019, giving the tech giants Facebook and Google a “run for their money”, as well as investing in adtech to build a platform that benefits advertisers.
![To Get The Next Billion Users Online, You Have To Culturally Understand Them](https://reseuro.magzter.com/100x125/articles/13084/317328/5c0e6ef33af89/crp_To-Get-The-Next-Billion-Users-Online-You-Have-To-Culturally-Understand-Them.jpg)
6 mins
IMPACT Magazine Description:
Publisher: exchange4media
Category: Business
Language: English
Frequency: Weekly
Impactonnet is weekly Advertising & Marketing magazine and publishing in English language. This magazine Impact’s niche editorial coverage maintains a focus on inspiration to highlight the achievement of advertising industry in India. The magazine provides an in-depth coverage on what’s new and who’s doing it, reviews, contests and much more. The magazine will act as a repertoire par excellence of Indian marketing and advertising in the future
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