IMPACT - December 2, 2018

Speed, Suspense And Sebastian

The sight was surreal - Fernando Alonso, Kimi Raikonnen, Lewis Hamilton, Jenson Button, Sebastian Vettel about to start the race, right in front of my eyes. I was star-struck.

Raising A Toast To Girl Power

Malini Agarwal, Founder and Blogger-in-Chief of MissMalini Entertainment talks about her new web series, The Girl Tribe and tells us how the recent funding from Orios Venture Partners and NEA will help the company focus on creating more vernacular and Hindi content

Educating For Creativity

Change is the only constant is a saying attributed to the Greek philosopher Heraclitus of Ephesus.

‘We Have Moved To A 100% Digital Approach On Our Brands This Year'

Direct selling firm Amway India recently completed 20 years in India.The Rs 1,800 crore brand is looking to clock around Rs 6,000 crore in brand growth from its India operations by 2025.Investing heavily in the Digital and influencer marketing space, the brand now seems to be focusing on expanding in a big way. Sundip Shah, Chief Marketing Officer, Amway India talks about the brand’s marketing focus, growth drivers and explains why Digital continues to play a big role in all its campaigns

The Journey Of A Woman Entrepreneur

When your job title reads Founder and CEO, you have access to great opportunities and exciting problems.

‘My Everest Base Camp Trek Got Me Out Of My Comfort Zone In More Ways Than One'

His Instagram page is a treat for the eyes, his passion for photography doesnt escape anyone. And it is that passion that has taken Rajesh Ramakrishnan, MD, Perfetti Van Melle to places like Everest Base Camp and Mount Kilimanjaro. He tells us about the various adventures he has undertaken with his camera by his side

Where Have All The Gurus Gone?

Every era has its torch-bearers who illuminate us with new and fundamental thinking in various disciplines.

‘I Want To Create The Most Integrated Agency Model For The Future'

In an industry grappling with a dynamic market, Raji Ramaswamy, CEO of Contract India, talks about her vision of an agency for the future with a multi-dimensional structure and no silos

Content Marketing 2.0

How an effective content marketing strategy, backed by data analytics and AI, can be a game-changer for brands

#Feedourfuture The Anti-Hunger AD

UNWFP, UFO Moviez, SAWA, Facebook come together to launch global cinema advertising campaign to fight hunger; conceived by Sir John Hegarty, the ad will be aired in more than 30 countries worldwide