IMPACT Magazine - July 15, 2018Add to Favorites

IMPACT Magazine - July 15, 2018Add to Favorites

Go Unlimited with Magzter GOLD

Read IMPACT along with 9,000+ other magazines & newspapers with just one subscription  View catalog

1 Month $9.99

1 Year$99.99 $49.99

$4/month

Save 50%
Hurry, Offer Ends in 10 Days
(OR)

Subscribe only to IMPACT

Subscription plans are currently unavailable for this magazine. If you are a Magzter GOLD user, you can read all the back issues with your subscription. If you are not a Magzter GOLD user, you can purchase the back issues and read them.

Gift IMPACT

In this issue

MUSIC TO A MARKETERS EARS

#Putitonthetable, Baggit Style

Fashion accessory brand Baggit has chosen to tackle the subject of ‘mansplaining’ in its new TV commercial. Atul Garg, Head, Marketing, E-commerce and Visual Merchandising, Baggit India talks to us about the context of the campaign, and explains why the brand’s biggest advantage in a cluttered market lies in its products

#Putitonthetable, Baggit Style

5 mins

Brandmusiq And The Mogo Factor

Former adman Rajeev Raja on creating unique sonic identities for brands, including a musical logo or Mogo

Brandmusiq And The Mogo Factor

2 mins

'Brands Must Know How To Utilize Someone Like Me'

Rapper and music composer Badshah, now an entrepreneur with an apparel brand (Bad Fit), restaurant (Dragonfly) and a music channel (Aaho) to his name, is venturing into content production. Here he talks about his experience of working with brands and how he balances his many roles

'Brands Must Know How To Utilize Someone Like Me'

3 mins

Times Internet's Second OTT Outing, With MX player - Here's What To Expect

It is a booming OTT market in India, and Times Internet which had exited the space in 2016 is planning a grand comeback, this time by acquiring a video playing app – MX player and launching it as an OTT platform in August. Karan Bedi, CEO, MX Player talks about that one big asset which MX player has that no other competitor in India be it Hotstar, Amazon Prime or Netflix possesses

Times Internet's Second OTT Outing, With MX player - Here's What To Expect

3 mins

'Why Did Mr Premji Ask Santosh About His Return Trip?'

In his latest book ‘SPONGE - Leadership Lessons I Learnt From My Clients’, brand strategist and ad veteran Ambi Parameswaran presents lessons learnt from his conversations with top rung advertisers, who are doyens of the corporate world. In this excerpt from the chapter ‘Value Quality Over Cost’, he tells us how Azim Premji of Wipro had a strong focus on cost control, what lessons one can learn from it, but also wonders whether extreme cost-control could run counter-productive to organisational culture

'Why Did Mr Premji Ask Santosh About His Return Trip?'

9 mins

'Meeting Boris Becker Over A Beer Was A Dream Come True'

Travel is a big part of Arun Iyer’s life, allowing him to get away from the mundane, everyday routine. A happy traveller, who enjoys long flights, Iyer shares memories of a special experience at Wimbledon where he met Boris Becker over a beer and walked the famous green courts for the first time in his life

3 mins

Read all stories from IMPACT

IMPACT Magazine Description:

Publisherexchange4media

CategoryBusiness

LanguageEnglish

FrequencyWeekly

Impactonnet is weekly Advertising & Marketing magazine and publishing in English language. This magazine Impact’s niche editorial coverage maintains a focus on inspiration to highlight the achievement of advertising industry in India. The magazine provides an in-depth coverage on what’s new and who’s doing it, reviews, contests and much more. The magazine will act as a repertoire par excellence of Indian marketing and advertising in the future

  • cancel anytimeCancel Anytime [ No Commitments ]
  • digital onlyDigital Only
MAGZTER IN THE PRESS:View All