IMPACT - October 30 2016
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In this issue
RETURN ON ENGAGEMENT - Even as lack of measurement metrics impacts events & experiential industry, experts call for focus on Return on Engagement (RoE) more than Return on Investment (RoI) to attract brands and gain an advantage over traditional media. TALKING POINT - #SUNDAYISHERHOLIDAY IS A SMALL STEP TOWARDS A BIG CHANGE: RAJ NAYAK. CMO FEATURE - SMILE AND HAVE A GOOD DAY! - Ali Harris Shere, Britannia .
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