Verve Magazine - August 2016
Verve Magazine - August 2016
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In this issue
Vidya Balan graces our cover, and, in an exclusive interview with Verve, shares her secret to staying true to herself, the source of her confidence and how she takes pride in her Indianness. A special feature showcases interactions with women who have broken the mould in the workplace with their innovative ideas. Read how head honcho Schauna Chauhan Saluja, design entrepreneur Aishwarya Pathy, artist Rouble Nagi, award-winning scriptwriter Juhi Chaturvedi and art curator and online entrepreneur Minal Vazirani have blazed a trail in their individual domains. Verve takes you on a journey to mountain getaways in Northern India – serene spaces where you can start to pen your next novel, unwind or learn about a new craft. Travel with Verve and discover your soul in Kausani, Uttarakhand; Shoja, Himachal Pradesh; Chopta, Uttarakhand; Nako, Himachal Pradesh and Tawang, Arunachal Pradesh. All this and more in Verve’s August issue!
LSD In India!
Parmesh Shahani ruminates on tech-mediated love, sex and desire in today's society.
6 mins
Vidya Balan 'I Am The Centre Of My Universe!'
In a world flush with designer gowns and Western labels, she takes great pride in sashaying down red carpets in saris and home-grown couture. Arguably one of the most natural performers in contemporary cinema, Vidya Balan packs a punch on celluloid. The down-to-earth actor speaks to Shraddha Jahagirdar-Saxena about being an exception to the rule, following her heart and living life on her own terms.
7 mins
Back To The Roots
The green revolution has turned the wheels of fortune in favour of India’s long-standing tradition of massaging the scalp with herb-enriched oils. Aparrna Gupta traces its triumphant comeback.
4 mins
Welcome To The Valley Of The Gods
First-time trekker Geeta Rao braves the cold, bath-less days and sleeping alone in a tent to get to Uttarakand’s Har Ki Dun. Would she do it again?.
6 mins
Verve Magazine Description:
Publisher: The Indian and Eastern Engine
Category: Lifestyle
Language: English
Frequency: Bi-Monthly
Going towards its 26th year now, Verve has been at the vanguard of the lifestyle industry in India since its inception. Being India's first fashion and luxury monthly and targeted as the spirit of today’s woman, it celebrates the interests of the multifaceted contemporary global Indian, including fashion,beauty and style, glamour, arts and culture, travel and wellness. The editor and publisher, Anuradha Mahindra, has received top billing in Avenue Asia's list of Indians involved in the media.
More than just a magazine that reports and interprets, Verve is a catalyst for conversations around contemporary Indian culture in the world, and these conversations take place between the pages of the magazine, on the internet as well as through several Verve-organized offline event initiatives:
Verve is a magazine about the international Indian woman who rubs shoulders with the world with confidence and élan. She belongs to a high-income group and is well aware of the latest trends and styles, be it in fashion, the arts, cuisine or world events. Verve appeals to the intelligent, urbane, educated and affluent woman. She would be 25 years of age and above. She is likely to be an independent entrepreneur or a corporate professional or a socialite. She is well-travelled, fashion conscious and appreciates luxury with a side to her that is culturally sensitive with aesthetic sensibilities. Overall a multi-faceted, stylish and glamorous woman. All in all, the Verve reader looks upon the magazine as an invaluable lifestyle resource for the best in contemporary urban Indian living.
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