Verve - June - July 2019

Publisher: The Indian and Eastern Engine
Category: Lifestyle, Women's Interest
Language: English
Frequency : Monthly

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In our new Design Issue, we focus on how citizens function within or are inspired by the jigsaw of man-made and natural elements that make up their metropolises. Cover personality Kavi Ahuja Motlz, one half of the duo behind cult fragrance label D. S. & Durga, talks to us about how her creative spark is ignited by everything she encounters; from her Brooklyn neighbourhood of Bed-Stuy, Russian literature and Indian mythology to goth fashion and Stevie Nicks. As you flip through the pages, you will also come across tales of a studio that is revolutionising outdoor recreation for children in Indian cities, a photoseries that captures the architectural idiosyncrasies of the conflicting parts of Berlin and the queer aesthetic of a boundary-pushing Ahmedabad-based zine. Traverse the unique pathways of Indian and global design in our latest issue, now on stands.

Going towards its 20th year now, Verve has been at the vanguard of the lifestyle industry in India since its inception. Being India's first fashion and luxury monthly and targeted as the spirit of today’s woman, it celebrates the interests of the multifaceted contemporary global Indian, including fashion,beauty and style, glamour, arts and culture, travel and wellness. The editor and publisher, Anuradha Mahindra, has received top billing in Avenue Asia's list of Indians involved in the media. More than just a magazine that reports and interprets, Verve is a catalyst for conversations around contemporary Indian culture in the world, and these conversations take place between the pages of the magazine, on the internet as well as through several Verve-organized offline event initiatives: Verve is a magazine about the international Indian woman who rubs shoulders with the world with confidence and élan. She belongs to a high-income group and is well aware of the latest trends and styles, be it in fashion, the arts, cuisine or world events. Verve appeals to the intelligent, urbane, educated and affluent woman. She would be 25 years of age and above. She is likely to be an independent entrepreneur or a corporate professional or a socialite. She is well-travelled, fashion conscious and appreciates luxury with a side to her that is culturally sensitive with aesthetic sensibilities. Overall a multi-faceted, stylish and glamorous woman. All in all, the Verve reader looks upon the magazine as an invaluable lifestyle resource for the best in contemporary urban Indian living.


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