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Indians and the South Asian diaspora have found a firm foothold in the uneven terrain of the internet and, byte by byte, have generated an alternative celebrity bubble. Hero or villain, there’s room for everyone in this virtual reality. Judging by actor-comedian Mallika Dua's meteoric rise into a household name thanks to hilarious Snapchat videos; artist Maria Qamar of Hatecopy's use of Instagram as her personal art gallery; or comedy group All India Bakchod's catalytic YouTube video with Alia Bhatt; one could say that the internet has essentially become the world’s busiest and most approachable PR agent. As the internet continues to make the planet appear more navigable from the comfort of a living room sofa, we hope to use it to make more of an impact and to continue to tell the important stories of the hyper-connected global village that is the world today.

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