This year Shahid Kapoor graces our special Verve Man cover as an actor who exudes power through performances that have taken him out of his comfort zone to create reel personas that stay with us long after the movie has reached its ‘The End’. The boy who initially appeared in largely romantic roles and movies, broke the mould to make a startling impact in Kaminey (2009). And that was just the start, as he proved with flicks like Haider (2014) and Udta Punjab (2016). It is no wonder then that his fans and film buffs are waiting for the December release, Padmavati (2017), to see how he holds his own when working with Sanjay Leela Bhansali veterans Deepika Padukone and Ranveer Singh. And while his celluloid capers continue, we have watched with gentle interest his real-life metamorphosis, first as a husband to Mira Kapoor and then as a father to Misha. Get your copy of the supplement with our November issue, now on stands!
Going towards its 20th year now, Verve has been at the vanguard of the lifestyle industry in India since its inception. Being India's first fashion and luxury monthly and targeted as the spirit of today’s woman, it celebrates the interests of the multifaceted contemporary global Indian, including fashion,beauty and style, glamour, arts and culture, travel and wellness. The editor and publisher, Anuradha Mahindra, has received top billing in Avenue Asia's list of Indians involved in the media. More than just a magazine that reports and interprets, Verve is a catalyst for conversations around contemporary Indian culture in the world, and these conversations take place between the pages of the magazine, on the internet as well as through several Verve-organized offline event initiatives: Verve is a magazine about the international Indian woman who rubs shoulders with the world with confidence and élan. She belongs to a high-income group and is well aware of the latest trends and styles, be it in fashion, the arts, cuisine or world events. Verve appeals to the intelligent, urbane, educated and affluent woman. She would be 25 years of age and above. She is likely to be an independent entrepreneur or a corporate professional or a socialite. She is well-travelled, fashion conscious and appreciates luxury with a side to her that is culturally sensitive with aesthetic sensibilities. Overall a multi-faceted, stylish and glamorous woman. All in all, the Verve reader looks upon the magazine as an invaluable lifestyle resource for the best in contemporary urban Indian living.