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The March-April 2013 issue of FoodService India traces the growth of frozen yoghurts. Our cover story focusses on the good old ‘dahi’ in its newest avatar as frozen yougurt, which is now a segment of interest for national and international players in India. Although the initial response to the frozen variety was lukewarm, the entry of foreign players has expanded the market exponentially in the last few years. Currently, the frozen yoghurt market is estimated at Rs 280-300 crore in India. Sentiments remain upbeat about the market potential of this new and emerging category in India as the urba

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