Welcome to yet another issue of Arnon Media! This issue of Arnon Media deals with the importance of rural branding. Even when most promotional activities are concentrated on the urban side, brands have now realised the power of rural branding. The potentiality of rural branding is not something to be ignored. Catch them young! This strategy works wonderfully well at rural branding. From the small sachets of shampoo to tooth pastes from big brands are part of this strategy. To get a share of the pie of this underutilised and mostly under-penetrated market will help brands to be in the forefront of the race. We believe the cover story will be helpful in shedding some light to this aspect. The summer season is the best time for the sales of soft drinks. The sales of colas, non-carbonated drinks, milk based beverages see a sharp spike during this time. Even without much marketing activities, they tend to do a brisk business. But with a well planned marketing activities, the brands can take sales to the next level. The article on soft drinks market of India will provide you some insightful information on this. Time management is a very crucial thing for any individual or organisation. We have a wonderful article on the same with some tips on how to effectively manage your most important asset- Time. Effective time management contributes not just to organisational growth but also to your own professional growth.