Greetings of the season! As we have got into the last month of this year, the market is witnessing a new awakening. The boards welcoming consumers into their stores for year-end sales and discounts have begun to appear. Undoubtedly, the Christmas- New Year season sales is something which refreshes the economy. As people are in a mood to spent, the market will also have its positive impact. The cover story of this issue provides some insight into the Christmas-New Year season market. One of the highlights of this issue is the story on marketing. It deals with the inevitable role played by dealers in the marketing of a brand or product. Companies must pay attention to dealers very much as it is often they who deal with the end-consumer. For dealers, it is a win- win situation as they could get more business from consumers as well as more benefits from companies. Aluminium Composite Sign Board Printing is one of the most reliable mediums for advertising. There are many advantages of using ACP in brand promotion or advertising. We have an article dealing with the ACP and the advantages of using it. Another article which could entice readers could be the article on bridge pole kiosks. When your budget is less and yet you don’t want to compromise on the ‘effect’ of advertising, you can always opt for bridge pole kiosks. One of the interesting articles of this issue is on the OOH industry in Thailand. LED Billboards are effectively used by brands to promote their brands in cities like Bangkok, Pattaya and Phuket. It will provide some handy information about the trends of OOH industry in Thailand. There are also many other interesting articles in this issue which you will find worth reading and saving. We wish you a wonderful 2019 ahead!