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In this issue

Shoot for the moon, wrote American author Norman Vincent Peale, even if you miss, you’ll land among the stars. About this time, twelve years ago, I shot for the moon and DAMAN was born. The question, then, is whether the magazine did reach the moon or whether it is now among the stars. In a way, I think it did both, even if I do say so myself. DAMAN has now become the foremost men’s fashion and lifestyle magazine in Indonesia, and it has accomplished this as an original, homegrown brand. But at the same time, I can’t help but feel that DAMAN has also landed among the stars and grown far beyond what I originally envisioned. We’ve added the Style and Caliber special issues to our lineup; we’ve moved forward by leaps and bounds in terms of digital content; we’ve expanded our video creation capabilities to include campaigns for brand ... and that’s just in terms of content and media. Development of DAMAN’s event organizing portfolio is a whole other story.

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