FrontandBack–asystemnotseparate feature 7 This month, James Earls looks at the arrangement of the trunk and how the front and back are integrated and should not be looked at in isolation.
Dynamic Bodyuse – the role of your shoulders feature 10 This is the sixth in a series of articles extracted from a forthcoming book on Dynamic Bodyuse® for
Effective, Strain-free Massage and looks at the primary job of the shoulders in massage.
Chavutti Thirmul – fancy footwork feature 15 Journalist Kath Seward visits the Soma Institute and unravels the mysteries of this ancient technique.
Holistic Massage – how to do it? feature 18 Part two of Andy Fagg’s article explains what is included in a holistic massage and the outcomes.
Data Protection – how does it affect you? feature 28 As a therapist you may not have even been aware that the Data Protection Act 1998 has consequences for you. This article outlines your responsibilities.

Contents Page – Issue 117

8 Skin cancer facts and signs every MT should know – Susan Findlay
Skin cancer prevention and care is all about knowing the facts, prevention and early detection, the earlier skin cancer is diagnosed the better the outcome.  

12 Does skin have a gender? Asks Randa Zaid
We all have skin, and all genders need skincare. Human skin has almost the same structure regardless of gender and a good skincare routine is one that benefits both men and women.

16 Soft Tissue Release
Mary Sanderson wrote Soft Tissue Release – A Practical Handbook for Physical Therapists over two decades ago now and every good massage college in the UK had a copy. We have published an extract from the recently released fourth edition.

30 Pain is all around us!
Rachel Fairweather our regular contributor on Continual Professional Development explains the Jing blueprint for bodywork success - the Jing “fix in six” approach to treating chronic pain.

36 MASSAGE ON DEMAND – is this what we really need?
Through modern technology there have been a wide range of APPS and Websites developed for the consumer to book massage therapy and the therapist to offer massage therapy on demand. 

40 Applying Marma Therapy in Bodywork
Learn and practice Marma Therapy to support therapeutic application in bodywork to help heal your client’s pain through energy points and promoting spiritual health. 


52 To Join or Not to Join a Professional Association – Is that the Question?
Earle Abrahamson asks the industry a very important question about membership associations and with more and more companies asking for membership certificates and advanced CRB checks this is a must read article.

Pages 12-14
Touchdown in Corporate Space
Pauline Baxter looks at the ways massage treatments will be different in a post-Covid world. 

Pages 16-19
Myofascia and Real-Life Movement (part 2)
James Earls continues his series on Myofascia and Real-Life Movement. 

Pages 20-22
WTF (What’s this fascia?)
In complementary health over the past few years the word fascia keeps popping up. Julien Baker looks at what fascia is and the role it plays in the body.  


Pages 34-36
Temporary Work in the EU
With so much uncertainty in the air, who knows what will happen? Claire Squire lists the considerations that people will need to take on board if working internationally.

Pages 38-39
When Chest Pain Is Not Due to Heart Problems
Amanda White explains what can cause chest pain and how SKART can be used to treat it effectively. 

Pages 40-42
An Introduction to Tissue Mechanics – The Missing Link
Simon Wellsted takes you through the steps to help you further your understanding of tissue mechanics and what various tissue mechanics signatures mean. 

Pages 44-47
Is Your Treatment Table a Liability? By Greg Coughlan
Greg from Massageware House looks into a rise in claims with industry insurance companies and massage equipment and in particular Treatment tables



Pages 48-49
How to Brand Your Business to Stand Out from the Crowd
There are so many businesses that offer the same service. In this article, Rachel Beider proposes different ways to help you discover your brand.

Contents 111

How to create a Covid-19 specific communications plan 
For massage therapists and other bodyworkers, 2020 has proved extremely challenging. Marta Kalas talks about the importance of communication during the pandemic as regulations and guidelines continuously change. 

Myofascia and Real-Life Movement 
As a therapist, it is our duty to understand how the client moves. In this article, James Earls emphasises the importance of practical learning, rather than relying purely on anatomical texts to understand the complexity of human movement. 

5 Top Lessons Taken From 2020 
Susan Findlay reflects on the ups and downs over the past year and shares some of the lessons she has learnt.  

The importance of Fascia and Bio-tensegrity in the treatment of Scoliosis 
Emma Gilmore talks about fascia and bio-tensegrity, then looks at how to effectively treat scoliosis with this important knowledge.

Seated Acupressure: the magic of the middle
The middle third of the back is usually under a lot of pressure to ‘perform’ in situations that can be extreme or relentless. Pauline Baxter explains some of the techniques that are effective while giving seated acupressure. 

It’s all on the web – making connections between the fascia of the lower limb
Through Earle Abrahamson and Jane Langston’s study of the fascial web, one has a potential landscape to weave the connections in and through body systems, discover the value of each and bridge gaps in knowledge and application.

Combining Medicinal Herbs with Massage Therapy
Giacomo Sandri provides tips on how to integrate medicinal herbs into the massage practice, specifically focusing on managing inflammation.

Rethinking Hands-On Therapy
The FHT puts a spotlight on some therapeutic approaches to support clients’ health and wellbeing that may help to reduce the risk of COVID-19 transmission.

Using Visualisation to Enhance Dynamic Touch
Kate Browne shares some of the visualisation imagery that she uses that has enhanced both her quality of touch and body-integrated movement.

Fascia Pages
This issue we have a focus on Fascia with articles from James Earls writer, lecturer and bodyworker, specialising in Myofascial Release and Structural Integration, Ruth Duncan Director Myofascial Release UK and author of A Hands on Guide to Myofascial Release. Til Luchau instructor and the Director of Advanced-Trainings.com. also contributes Til, has a diverse background that includes manual therapy, somatic psychology, transformative education, as well as organizational and leadership development. 


Cranial Problems and SKART
Cranial problems can occur due to cranial misalignment where the fused bones of the skull have been affected, due to trauma. Amanda White explains how cranial issues can be treated in both adults and children using SKART to aid the development of a healthy life.

Massage World mentor p.8-10
If you have been subscribing to MW for a while you will know that Susan Findlay has been our Sports Massage writer for many years and we thank her for that. Susan has now adopted a new and exciting role, that of our readers Massage Mentor. Please feel free to send any questions into MW that you would like Susan to discuss.

Exceeding the Limits p.12-14
We are all individual. What is right for one person is not necessarily right for another. In this article Pauline Baxter talks us through what factors we need to consider when we are working to make sure we stay within our limits. 

Understanding Research for the Massage Therapist p.16-18
Greg Morling offers therapists and those who aim to engage in research in our tactile garden, some new perspectives on research designs that might truly reflect the way we work and the wellbeing we hope to foster in our clients. 

Body within the Mind p.20-22
Giacomo Sandri presents and discusses the evidence for the existence of the mind-body network, from a Western science perspective. 

Bringing Anatomy to Life p.24-26
Anatomy and physiology are the very foundation of what we practice. However, for some of us learning anatomical terms can be challenging, which is why Kate Brown believes in bringing anatomy to life through body painting. She explains how art can be used to learn anatomical terms and also connect with other therapists in your local area. 

Remote Business Opportunity p.34-37
2020 has shown us that if you think outside the box, almost anything is possible. Would you like to work remotely to support your clients but lack confidence or simply don’t know where to start? Emma Gilmore  provides an introductory guide and some ideas to help you to develop your skills and communicate clearly with your existing and potential clients.

Susan Findlay looks into how the absence of tension increases efficiency and form throughout the body. By focusing on the jaw, she shows that tension held in specific areas maybe a symptom of a larger underlying problem.   

Ayurvedic Kansa Wand Facelift Massage 
In Western Culture beauty is a commodity, while in many other cultures ageing signifies wisdom, power and celebration. Here, Mary Dalgeish explains how the power of self-care affects self-confidence, vitality, energy, good health and radiance, no matter what age you are. 

Shoulders – Going Deeper into the Complex
In the last article (Issue 97), James Earls explored the confusions around the shoulder and tried to differentiate between various uses of the word ‘shoulder.’ In this article, James Earls delves deeper into the shoulder joint to show the connections between the muscles and the appendices. 

UK Lymphology Clinics – Study Room 6 –Lymph Flow and Hydrostatic Pressure
Summer is here and there is so much going on. People are generally more positive and spend more time outdoors in the warmer weather. However, for some people it can cause misery, discomfort and possibly a long-term health condition for those who suffer from a dysfunctional lymphatic system, particularly if overweight. This article focuses on ways to increase lymphatic flow throughout the body and keep you healthy to enjoy the summer.
Migraine and the Amatsu Approach 
Gina Lilley and Lorna Clansy look into different ways to minimize migraines and their symptoms, by looking at the importance of the Godai and how everything is connected.

Sports Massage – Rugby feature 8 Summer’s over and the rugby season is well and truly upon us. Susan Findlay from the North LondonSchool of Sports Massage will line-out some of the common injuries gained by amateur and professional alike.
Gerda Boyesen – the forgotten heroine of mind-body healing
Kate Codrington guides us through Gerda Boyesen’s influences and explains the main points of Biodynamic theory and the applications for massage therapists.
Foot and Ankle Rehabilitation
Michael Newman our regular contributor on rehab tells us that foot and ankle injuries are unique to the individual.
Fascial Unwinding and Energy Awareness
A short course diary written by one of the attendees Catherine Stone , she’s gives us a comprehensive insight into the course and also her thoughts.
Massage and Medication
Part two in a series on pathology by one of our regular contributors Su Fox. She tells us why knowledge about commonly used medications is so important.

Sports Massage – Field Hockey
contents feature 8
 With the Commonwealth Games around the corner Susan Findlay gives us an insight into one of the most popular sports amongst the commonwealth countries, Field Hockey. Susan looks at the history and common injuries within this very physical sports.
What Do You Do When Your Client Can’t Relax?
What do we do with clients that can’t relax? Asks Cate. Do we judge them? Do we judge ourselves, or search out another training to add to our repertoire? Gerda Boyesen’s Biodynamic theory might just be one of the answers.
Why is Rehabilitation so Important?
Michael Newman tells us that rehabilitation exercises should play a major role in any injury treatment programme. This article will give us an overview of this approach in bodywork.
Informed Consent: Do our Clients Agree?
feature 12 feature 15
feature 19
   Massage Therapists are often faced with difficult decision making when it comes to professional practice issues. One such issue relates to informed consent. Do we exercise a common standard in asking clients to sign a form wherein they agree to treatment and understand the nature of treatment they are receiving? This is the question asked by our regular contributor Earl Abrahamson.
Continuing Professional Development – with the Jing Institute feature 26 Rachel Fairweather co-founder and director of the jing institute of Brighton, looks into the effects of trauma and
 it’s relevance on bodywork.
Business Tools – Hazel Russo
Hazel looks at what it means to be a professional, how CNHC registration and CNHC’s new Code can help you achieve this, and we hear from two CNHC Local Champions who are raising awareness of standards and professionalism around the UK

Sports Massage – ITB Syndrome feature 8
After the Sochi Winter Olympics and Paralympic games Susan Findlay is now focussing on the Summer Games in Brazil in 2016. Susan has chosen a common running condition called ITB syndrome and has highlighted how Transverse STR can be an effective tool in the rehabilitation of this often challenging condition.
 The Emmett Technique – Another Advancement in Bodywork?
We look at Australian remedial massage therapist Ross Emmett who says he is rewriting the massage rule book! Mr. Emmett, a former professional boxer, prison officer and dog judge, began combining his ‘Emmett Technique’ with massage to relieve his work mates’ back pain, shoulder pain and sciatica. He uses massage to relax and assess muscular tension, this article gives you an insight into it’s development.
Fertility Massage Therapy
Clare Blake N.D explains how various medical conditions can benefit from this massage from reproductive complaints to digestive ones to, a key focus for her of the massage is to bring the abdominal organs into alignment.
The Art of Rehabilitation
Michael Newman is an injury and rehabilitation specialist with twenty-five years experience. This is the first in a series of contributions starting with the clear distinction between therapy and rehabilitation.
Continuing Professional Development – with the Jing Institute
Rachel Fairweather co-founder and director of the Jing institute of Brighton, take us through clinical and orthopaedic assessment for massage therapists, a key issue for all of us is knowing when to refer to other professionals or when a condition is best treated by ourselves. What is Orthopedic Assessment? A good question well answered.
Business Tools – Getting unstuck and problem solving
Gill Tree founder and owner of Essentials for Health is back with her valuable business advice for us the massage therapist and body worker. We hope it helps.

Sports Massage – Cross Country Skiing
In the second of a series of articles featuring Winter sports which are included in competition at the Sochi Winter Olympics happening in February 2014, Susan Findlay explores cross country skiing, a form of skiing she has personally had experienced with a family member.
Side Lying Position: Not Just for Prenatal Massage
Occasional Massage World contributor from across the pond Shari Auth of the Authmethod, shows us Brits how to use the side lying position in our usual massage routine’s for all types of clients.
Bowen Technique – The Knee: Part Two
This is the second extract from author Julian Baker’s clear and practitioner focussed book Bowen Unravelled: A Journey into the Fascial Understanding of the Bowen Technique.
Continuing Professional Development – with the Jing Institute
Rachel Fairweather, co-founder and director of the Jing Institute of Brighton, takes a remedial approach to a treatment normally associated with the Spa industry – Hot Stone massage. Jing has developed Hot Stone Fusion which can help with chronic pain and also informs us regards the use of cold stones in the treatment which is often overlooked.
Industry Report – CHCH’s new quality stamp of approval
Massage World reports on the Complementary and Natural Healthcare Council’s efforts to raise the bar of professionalism in our industry by launching the quality stamp of approval which can be used on members advertising and marketing materials.
Business Tolls – Kick Start your Business in 2014
Sumita Singh takes us through the year cycle of 2014 with a straightforward and useful guide to marketing yourself or practice.

Sports Massage – Speed Skating
With the up and coming Sochi Winter Olympics happening in February 2014 Susan Findlay will be exploring some of the Winter sports that are not necessarily that well known to us Brits and our temperate climate.
Good Hand and Body Use for Vibration Techniques
Percussion techniques, which we have covered in the last two issue’s are often used with Vibration techniques. Darien Pritchard looks at taking care of your hands when these techniques are applied.
Massage – One Modality in the Mix or a Mix of Modalities?
Earle Abrahamson is an internationally published author, therapist, psychologist, educator and teaching fellow. Born and raised in Johannesburg, South Africa, Earle has gained qualifications and expertise in physical education, sports therapy, clinical psychology and educational practices.
Myofascial Release and Fluid Dynamics
 Ruth Duncan from MFR UK reports on a new term in bodywork ‘fluid dynamics’, which was
coined by Professor Gerard H Pallack of the University of Washington. Water, or hydration, has always played an important role in manual therapy. This article tries to tell us, Why?
 The ever informative and enthusiastic Rachel Fairweather from Jing get’s trigger happy
Continuing Professional Development – with the Jing Institute
 with the art and science of trigger point therapy in advanced massage.
Business Tools – Manifesto for a Pro-Touch Society

Gill Tree has conceived what she calls a manifesto, detailing her current vision for how the UK will become a more Pro-Touch society and how therapists will be working to raise the professional status of massage, to make life as a massage therapist a more productive and profitable one.

Sports Massage – Beach Volleyball
After the success of the London 2012 games Susan Findlay gives us an insight into one of the more glamourous Olympic sports, Beach Volleyball. Susan gives us a brief history and associated injuries your clients may incur.
Percussion Techniques 2 – Good Body Use
Darien Pritchard looks at taking care of your body when performing percussion strokes. Darien takes us through the quality of the strokes and the all important rhythm and placement.
The Fascial World Wide Web
Ruth Duncan, Director of MFR UK shares her unique experience teaching an entire Physiotherapy department in Kuwait myofascial techniques, Ruth spent a week with them and this is her diary of that time.
Continuing Professional Development – with the Jing Institute
This Issue Jing will explore the exciting world of Eastern massage techniques with not one but 2 articles! Using principles of balancing energy through the meridians, Amma Fusion and Table Thai are 2 dynamic massage techniques that can be easily integrated with your existing body work for an effective and unusual treatment.
Case History – Body Realignment
Susanna Terry MARH, MCMA DIPS, gave us this enlightening case history which uses spinal touch therapy in the treatment of backache & herniated discs, conditions that massage therapists come up against all the time.
Flying High! Managing Your Business from the Flight Deck
Meeting your aims, objectives and sales targets, these are the concerns of Gill Tree this issue, she gives us very practical visual tools we can all use.

Sports Massage – Snowboarding
Susan Findlay, our regular feature writer on all things Sports massage related, highlights two new sports, slopestyle skiing and snowboarding, which will make their debut at the Sochi Winter Olympics in 2014.
Good Hand Use for Percussion Techniques
Darien Pritchard looks at taking care of your hands in percussion strokes. He focuses on the ‘hitting’ percussion strokes, the most commonly used percussion strokes, which can range from light ‘tapping’ to firm ‘pounding’.
Muscle Energy Techniques (MET’s)
Massage World has published an extract from Muscle Energy Techniques A Practical Guide for Physical Therapists written by John Gibbons BSc (OST) a qualified and registered osteopath who specialises in the assessment, treatment and rehabilitation of sport-related injuries.
feature 8 feature 12 feature 17
  feature 26 CPD section, Rachael Fairweather and Meghan Mari give us a practical guide to Fascia work and encourage
 Continuing Professional Development – with the Jing Institute
Dedicated Followers of Fascia! Unravelling the mystery of myofascial approaches is the title of this issues us to train in this specialised area of bodywork.
Case History – Body Realignment
This issue we have an interesting case study on scar and adhesion healing from Jan Trewartha who specialises in physical and emotional trauma release through Body Realignment.
Business Tools – Selling Versus Relationship Building
Gill tree, encourages therapists to take the initiative with finding clients and gives us some principles when selling. When they’re talking they’re buying!

Sports Massage – Figure Skating
Our regular feature writer on Sports Massage Susan Findlay starts a new series focussing on sports that compete in the winter olympic Games, she starts us off with the colourful sport of Figure skating.
Good Hand and Body Use for Pressure Strokes: Part 2 – Using your body to deliver pressure
The second part of his new series on pressure and compression techniques Darien Pritchard focuses on the controlled pressure to your hands, forearm or elbow through using your body.
Pain & Trigger Points – New Insights! – Part 2
Alan P Smith Bsc (Hons) a tutor at the Midlands School of Massage and Manipulation Therapy continues with part two of his new insights into pain and trigger points.
Continuing Professional Development – with the Jing Institute
Rachael Fairweather and Meghan Mari from the enlightened Jing Institute of Advanced Massage training in Brighton, take us on a journey to what they see as a revolution needed in the UK massage industry.
Case History – Myofascial Release and Breast Health
Ruth Duncan from Myofascial release UK guides us through working on and around the breast of male and female clients as part of breast health.
Business Tools – Accelerating your Success and Reaching The Tipping Point
Gill tree, managing director of one of the most dynamic massage colleges in the South East guides us on how to recognise the tipping point in your business.

Structural Integration
Tom Myers gives an overview and explains what makes S.I. different to other similar techniques.
Pathology – part two
This month Su Fox explores the musculoskeletal system and trauma with recommendations for massage, in part two of our pathology series.
Person Centred Care – lessons from the orthodox
Morag Coulter’s “Reflections from a seminar” give invaluable feedback from a series sponsored by the ESRC.
The Spanish Connection – Expo Masaje 2003
Massage World hotfoots it to Madrid to report back on Spain’s fourth Massage Expo and what they found when they got there.
Making The Most Of Your Skills
Where can you massage take you? Teaching massage and how to go about it.

Trigger Point Therapy – part two feature 7 In the second part of Jim Lockett’s article, he looks at ‘seeking work’ and the actual application
of Trigger Point Therapy.
Pathology–therationalebehindcontraindications feature 11 The first part of a series by Su Fox on pathology and the importance to massage therapists and body workers of this science.
HittingTheTarget feature 15 Mel Cash discusses the evolvement of sports massage and Joan Watt applies it to the sport of target
shooting.
ActiveRecovery–remedialcasestudies feature 18 Tanya Milne reports on evidence-based case studies where sports and remedial massage were applied, with successful outcomes.
AnswerThatPhone feature 28 First impressions count, and in business, that first contact is often by phone. This article tells you how to manage your phones when you’re too busy to answer yourself.

Trigger Point Therapy – basic rules and work feature 7 Jim Lockett a specialist in TPT, from Phoenix Arizona, introduces us to a non
invasive, safer form of this technique and it’s effectiveness. Part one of a two part article.
NOSforMassagePractitioners feature 11 Finally a National Occupational Standard has been set for massage.
We look at the outlines of this lengthy document.
TheNewSpaTherapist feature 15 Kirien Withers , the founding publisher and editor of ‘Spa Australasia’ addresses the requirements of therapists working in the ever growing Spa environment.
ResearchandMassageTherapy feature 18 Morag Coulter who studies research methods at Strathclyde University gives feedback from recent conferences on the topic relating to massage therapy.

TheLeg–pullingthestringsofthefeet feature 7 James Earls is back this month to examine the mechanics of the leg, ankle and foot in his own
reader friendly style.
Rhythm – mobility® feature 10 Darien Pritchard has developed a series of gentle rhythmical and vibrational techniques to help
release long term tensions built up in the body.
Hammam – turkish bath massage feature 15 This age old ritual has been brought to the West and adapted for use in clinics and spas by one of the UK’s most respected teachers of massage.
Osteopathy & Otitis Media – glue ear feature 18 Dr Anthony Mathews D.O. consultant osteopathic otologist, answers commonly asked question on the condition commonly known as Glue Ear.
Protect yourself – risk and client management feature 28
With the continuing development of the massage and bodywork profession, the provision of good professional indemnity insurance is a necessity. Part one of this two part article will answer all your questions and leave you more informed.

The Hip Joint – interface between upper & lower body feature 7 Continuing from the trunk in last month’s issue, James Earls examines the three dimensional movement of the hip joint.
Dynamic Bodyuse – looking after your trunk feature 10 The seventh in a series of articles extracted from a forthcoming book on Dynamic Bodyuse for Effective, Strain-free Massage looks after your trunk.
Slavic Massage – the “true roots” of aromatherapy feature 15 Lesley Parsons takes us back to the multi-cultural origins of Slavic Massage and its evolvement of techniques used to the present day.
Babies Body Clock – updated research feature 18 Paul Simons is back with an article on circadian rhythms being studied at Tel Aviv University.
Away From The Edge – financially intelligent accounts feature 28 The first of a two part article by Nicola Cairncross on designing a supportive environment using bank accounts.

Sports Massage - The implications of Regulation feature 7
A report by Mel Cash on the formation of the Sports Massage Association, why it is needed and what it will mean for training organisations and practitioners.
Where Are They Now? feature 10 How massage can take you around the world. An insight to how one massage therapist made
the transition from student to running a unique spa and retreat in paradise.
Club Massage - A ‘Hole’ New Technique feature 14 A new technique introduced from the States using an on site massage chair, a golf club and a willing attitude to try.
Plant Massage - The Gentle Touch feature 19
An invention from Greenwich University’s horticultural faculty that massaged plants was exhibited at this years Chelsea Flower Show. Paul Simons, a modern day Botanist examines the
scientific evidence.
Marketing - For Massage Therapists feature 28 Part one of a two part article on marketing for massage therapists. Exploring how you can market your specialised field of work, the tools required and how to identify your competitors.

GCMT - Why we need a Lead Body feature 7
For a long time there has been some confusion over the structure of the massage profession and since the House of Lords Report it has become even more crucial for each branch of complementary medicine to have its own lead body. The issue deals with who are Lead Bodies and what are their functions.
Bowen Technique - a new ‘string to your bow’ feature 14
A completely new concept, not derived from any other bodywork modality or similar to any other discipline, Bowen resets the body ready to heal itself. A gentle non invasive technique working on the connective tissue.
Feeling Under The Weather feature 19
How a GP was so convinced that weather conditions were likely to cause certain health problems such as rheumatoid aches and arthritic pains that he set up an ‘illness forecast’ at the Met Office for clinics, surgeries and hospitals.
A-Z of Therapies feature 23 This month we cover Chavutti Thirumal, Craniosacral Therapy. Chiropractic and Cranial Osteopathy.
Marketing - For Massage Therapists - Part Two feature 28 Once you have achieved a level of success with your business it is important to keep it going. Gill
Tree continues last months marketing for complementary therapists.

Understandingthebody feature 7 This month James Earls tackles Upper Cross Syndrome and what happens to muscles that go
out of balance or become dysfunctional.
Dynamic Bodyuse – using your forearms feature 10 Discovering how the fleshy part of the forearm can replace the heel of the hand for applying firm,
general pressure over a wide area.
Massage in cancer care – a study day for therapists feature 15 A delegate’s report of this interesting and informative day on the role of massage in cancer care in the
NHS setting.
Holistic Massage – what it is? feature 18 The exploration of this often overused term, part one of a two part article about what it is and how to do it.
Trading Status – ten factors feature 28 When you are first starting out as a self-employed person what status to you choose to operate under? Here are ten factors to help you make that decision.

Understandingthebody feature 7 The continuation of James Earls excellent series on making anatomy and physiology inspirational for the student and the therapist. Part four explores the all important neck area.
Dynamic Bodyuse – using your knuckles feature 10 In order to save your fingers, the knuckles can be used in the middle range of pressure. This issue
shows how these techniques can be introduced for a small part of your massage work.
Yogic Massage – active listening feature 15 Brigette Hass shares some case histories with us and shows us the effectiveness of Yogic Massage
and Muscle Memory Release (MMR) which she has developed over the years.
A-Z of Therapies 23 This month’s underpinning knowledge deals with Lomi Lomi from the Hawaiian islands and La Stone©,
the popular technique devised in America using hot and cold stones in a specific way.
Financial Intelligence for Lone Rangers feature 28 Nicola Cairncross’s long awaited second part of her Financial Intelligence series covers natural
marketing and sales.

Understanding the body feature 7 A continuation of last month’s section on muscles surrounding the scapula and clavicle, to the area around the humerus.
Dynamic Bodyuse - taking care of your fingers feature 10 Perhaps the most obvious part of the body that is associated with touch, Darien Pritchard teaches
us how to take care of the ‘tools of the trade’.
Tactile Stimulation - touch for life feature 14 This technique has been taught in Sweden, the home of western style massage, for the last twelve
years. Deborah Lipschits explains what it is all about.
A personal view feature 18 Qualified therapists often pose the question ‘what next?’ Gilli Gladman, a massage practitioner
shares with us her professional development journey
A taxing time feature 28 We uncover the myth of the Inland Revenue Self-Assessment form and lay out in simple terms what
it is and how to deal with it.

Understanding the body feature 7 This month James Earls continues his journey, moving on to the muscles of the shoulder girdle.
Dynamic Bodyuse - saving your wrists feature 10 One of the most common areas that massage and bodyworkers strain. This article shows you how to minimise long-term problems to the wrists.
Biodynamic Massage - the cycle
A further development of Gerda Boysen’s technique by The Chiron Centre.
Three-dimensional bodywork with Hydrotherm
How to massage the whole body without the recipient having to turn over.
Alastair Rattray discovers how both an international footballer and a runner benefit from The Bowen Technique & sports - a winning formula Bowen treatments.
Network more effectively feature 32 Networking is a vital ingredient for therapists and anyone thinking of running their own small business. This article shows how new approaches can pay dividends.

Understanding the body feature 7 The first of a series of articles by James Earls taking you on a journey through the musculature and soft tissue of the body. A must for students and practitioners alike.
Pain stops play - the injured tennis shoulder feature 10 Vickki Byrne, a renown sports massage therapist on the international circuit shares her knowledge of working with top tennis players.
Ken Eyerman Technique - KET feature 15 Using his skills and knowledge, Ken developed this unique training course in 1989 after a life long study
of Feldenkrais, Yoga and Bodywork.
Animal Massage - for pets and pedigrees feature 18 This month, Paul Simons investigates why massage has become popular as a complement to veterinary care both at home and on the land.
Financial Intelligence - fee setting feature 28
What to charge a client is often a difficult hurdle for therapists in the complementary field, particularly when trying to build up a client base. Nicola Cairncross, a financial intelligence coach helps us overcome the dilemma.

Marathon madness feature 7
Marc Salnicki diarises an annual event where he co-ordinates a volunteer team of massage therapists physios and students; the purpose being to massage legs and feet belonging to runners who had completed the London Marathon raising money for the charity, NSPCC.
Bodyuse - an integral part of massage feature 10
The first in a series of articles written by Darien Pritchard designed to promote good bodyuse as an integral part of practising massage, keeping in mind that there are limits to every person’s strength, stamina and resilience.
Auricular massage - finer points of the ear feature 15
The Chinese believe that the ear is a representation of the human body. KC Miller gives an insight into this unique discipline where parts of the ear correspond to organs of the body and can be massaged to promote health of those organs.
In flight massage - DVT the facts feature 19 Our regular contributor Paul Simons uncovers the facts on deep vein thrombosis linked to flying or
‘economy class syndrome’ as it is sometimes known and how massage can help.
Presentation skills - delivering the goods feature 28
Part two of this article looks at the delivery side of presentation skills - the use of visual aids and you, the presenter. Whether delivering information to students, your peers or potential clients, it is not as difficult as it seems with some simple guidelines.

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Massage World is a quarterly magazine with a national and international audience of massage and bodywork professionals.

Established 14 years ago, we are the first independent UK magazine focusing specifically on massage therapy and have a wealth of experience behind us.

With articles on new and established techniques, business information, professional trends and regular features from experienced practitioners in the field, we keep our subscribers in touch with their work, their clients and their own health.

Massage World is an active supporter of the General Council for Massage Therapy and it’s role in establishing Voluntary Self Regulation for the profession.

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11. THE SERVICE AND ALL PUBLICATIONS ARE PROVIDED ON AN 'AS IS' AND 'AS AVAILABLE' BASIS. MAGZTER, ITS AFFILIATES, SUPPLIERS, LICENSORS AND AGENTS EXPRESSLY DISCLAIM ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. WITHOUT LIMITING THE FOREGOING, NEITHER MAGZTER NOR ITS AFFILIATES, SUPPLIERS, LICENSORS OR AGENTS, MAKES ANY WARRANTY THAT (I) THE SERVICE WILL MEET YOUR REQUIREMENTS, (II) THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE, (III) THE INFORMATION THAT MAY BE OBTAINED FROM THE USE OF THE SERVICE OR THAT MAY BE CONTAINED IN THE PUBLICATIONS WILL BE ACCURATE OR RELIABLE, OR (IV) THE QUALITY OF ANY PUBLICATIONS OR THE SERVICE WILL MEET YOUR EXPECTATIONS. YOU ARE SOLELY RESPONSIBLE FOR OBTAINING AND MAINTAINING RELIABLE INTERNET CONNECTIVITY AND YOUR DEVICE. MAGZTER IS NOT RESPONSIBLE FOR YOUR INABILITY TO DOWNLOAD CONTENT. ANY MATERIAL DOWNLOADED OR OTHERWISE OBTAINED THROUGH THE USE OF THE SERVICE IS DONE AT YOUR OWN DISCRETION AND RISK AND YOU WILL BE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR COMPUTER SYSTEM OR MOBILE DEVICE OR LOSS OF DATA THAT RESULTS FROM THE DOWNLOAD OF ANY SUCH MATERIAL. NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED BY YOU FROM MAGZTER OR THROUGH OR FROM THE SERVICE SHALL CREATE ANY WARRANTY.

2. You will maintain and promptly update that information to keep it true, accurate, current and complete. You are responsible for maintaining the confidentiality of your account and password and for restricting access to your computer, and you agree to accept responsibility for all activities that occur under your account, including the selection and use of all content and services.

2.You will maintain and promptly update that information to keep it true, accurate, current and complete. You are responsible for maintaining the confidentiality of your account and password and for restricting access to your computer, and you agree to accept responsibility for all activities that occur under your account, including the selection and use of all content and services.

3. In no event will Magzter.com or any person or entity or third party involved in the creation, production and distribution of the content on the website and the application be liable in contract or legally for any damages, including and not limited to, direct, indirect, incidental, special, and consequential incurred to you while or on using Magzter.com. By registering on the website or downloading the application, you agree that the provisions mentioned in this section shall apply to all use of and content on the website and the application.

3. Without prior written or authorised permission from Magzter, you should not modify, copy, distribute or sell any content obtained from Magzter as everything published here is the proprietary property of Magzter or its licensors. As such unauthorised use may also violate applicable laws including copyright and trademark laws, Magzter strictly prohibits these and will terminate your access and account if any such illegal activity is proved or detected. You should also stand liable for the damages caused by these unauthorised activities. Except as permitted by the Publication's lawful owner, you acknowledge that you do not acquire any ownership rights by downloading Publications accessed through the Service. Except as explicitly required under copyright law or permitted by the features of the Service you may not modify, reverse engineer, publish, transmit, display, participate in the transfer or sale, create derivative works of, or in any way commercially exploit or provide to a third party the content of the App, the Publications, or any portion of them without the express permission of Magzter and the owner of such content. We do not grant you any licenses, express or implied, to the intellectual property of Magzter or Magzter's licensors.

5. You specifically acknowledge that Magzter.com is not liable for any kind of defamatory or offensive or illegal conduct of other users or third parties or their content and that the risk of injury from the foregoing rests entirely with you.

8. Magzter reserves all rights to monitor the content published and inputted by you for the purpose of determining whether you are compliant with these terms and conditions and other operating rules determined by Magzter. Magzter has the right to take decisions about the content and delete them at its own will.

9. Magzter is a distributor and NOT a publisher of the Publications and so Magzter has no editorial control over the content, including opinions, advice, statements, services, offers etc., that is represented in the magazines. So Magzter will not take responsibility for the accuracy or the reliability for any information or facts provided therein or that is made available through the service, by anyone other than authorised Magzter employees who are acting on their official capacities. Accordingly, we have no editorial control over the Publications. Any opinions, advice, statements, services, offers or other information or content expressed or made available by third parties, including those made in Publications offered by the Service, are those of the respective author(s) or publisher(s) and not of Magzter. Magzter will not be liable for any loss or damage caused by your reliance on information obtained through the Service or from the Publications. The Service may contain links to other Internet sites and third-party resources and Magzter does not assume any responsibility or liability for communications or materials available at such linked sites. These links are provided for your convenience only. You are solely responsible for understanding any terms and conditions that may apply when you visit or place an order through a third-party site.

Details of the objectionable content, including its link on our platform

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Gift your loved ones with a Magzter Gift Card instantly and give them the freedom to read their favorite magazines and newspapers from thousands of best-selling titles.

Gift your loved ones with a Magzter Gift Card instantly and give them the freedom to read their favorite magazines from thousands of best-selling titles.

Gift your loved ones with a Magzter Gift Card instantly and give them the freedom to read their favorite magazines from {{magCount}} best-selling international titles.

Girish Ramdas is the Co-founder and CEO of Magzter, a New York based startup that has been making waves in the global digital publishing business. Magzter has crossed 80 million users since its inception in 2011 from more than 150+ countries with 1000s of magazines, newspapers and books from more than 4,500 publishers worldwide. He has more than 25 years of experience in cross-platform publishing, including print, mobile, and Web development. During this period, he has co-founded and run three successful start-up businesses. He has enabled magazine companies to go digital and helps them monetize their content across the digital world. Girish's deep industry experience in online, mobile and publishing ecosystems has made him an expert in acquisition, marketing and monetizing digital content across platforms globally.

In the event that you encounter any objectionable content on our platform, we have put in place a grievance redressal policy to address your concerns.

Magzter Inc. (“Company”, “we”, “us” or “our”) knows that you care about how your personal information is used and shared. Please read the following privacy policy (the “Policy”) to learn more about our privacy practices. By visiting any of the websites operated by the Company, and any sub-domains thereof, or using any of our mobile applications and other methods of content distribution (collectively, the “Service”), you acknowledge that you accept the practices and policies outlined in this Policy, and you hereby consent that we will collect, use, and share your information in the following ways.

Magzter Inc. is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 80 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

Magzter is committed to providing a safe and secure platform for our users. Please note that Magzter is merely a platform for publishers to distribute their content. We do not control or endorse the content published on our platform. We cannot be held responsible for the actions of our publishers or their content.

Magzter is not responsible for compensating any party that has suffered damages or incurred costs due to any content, or part of the content, that violates their rights. Magzter is not liable to face any legal action in civil court for any violation of rights caused by any content, or part of the content, that infringes the rights of a third party.

Magzter offers the world’s largest {{allyoucanread}} subscription service called {{gold}} which gives digital readers unlimited access to 8,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

Magzter offers the world’s largest “All-You-Can-Read” subscription service called Magzter GOLD which gives digital readers unlimited access to 8,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

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Prior to Magzter, he was the President of Dot Com Infoway (DCI) and Galatta Media. His duties included strategic marketing, partnership development, and monetizing content globally. DCI grew from a small team of 3 in 2000 to 300 by 2011 and was dealing with web, software and app development for clients globally.

Since we launched, Magzter has been committed to partnering with global organizations to provide the greatest possible newsstand technology & service to our customers. Whether you are looking to offer magazine subscriptions to your customer database or just want to learn more, Magzter is committed to helping your business grow. To find out more, please fill out the questionnaire below:

The DMCA allows us to restore the removed content if the party filing the original DMCA Notice does not file a court action against you within ten business days of receiving the copy of your Counter Notice.

This Policy covers Company’s treatment of personally identifiable information (“Personal Information”) and other information about you and your computer or device that Company gathers when you are accessing the Service. We may collect Personal Information from you, as explained in more detail below, and we use this Personal Information internally in connection with our Services, including to personalize, provide, and improve our products, services, content, and advertising, and to allow you to set up a user account and profile, to contact you, to fulfill your requests for certain products and services, and to analyze how you use the Services. In certain cases, we may also share some Personal Information with third parties, but only as described in point 4.

This title is included with your Magzter GOLD subscription

To analyze the quality of content and provide appropriate feedback to publishers

We have designated a Grievance Officer to address any complaints related to objectionable content.

We request that any complaint related to objectionable content be sent to the Grievance Officer through email to the above-mentioned email address. We also request that you provide the following details when making a complaint:

and the App that provides you the capability to order, subscribe to and receive the delivery of various magazines, books, news and magazine and publication related content (collectively known as 'Publications') and to have these digital versions of the Publications delivered to you

c. We also collect information associated with your use of the application in order to make personalized recommendations. If you provide your third-party account credentials to us, you understand some content and/or information in those accounts (“Third Party Account Information”) may be transmitted into your account with us if you authorize such transmissions, and that Third Party Account Information transmitted to the Service is covered by this Policy.

f. The Personal Information we collect allows us to respond to your requests, improve our products and services, customize the advertising and content you see, and communicate with you about new products.

is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

n. We will also use usage information in order to ensure users adhere to our Terms of Use. For example, a user’s usage information will help us confirm that a user only downloads a magazine or other content a permitted number of times or to a permitted number of devices.

which gives digital readers unlimited access to 8,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

Massage World Magazine - Issue 18

Massage World Magazine - Issue 18

In this issue

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