Driving India's Future

Bridgestone India Managing Director Parag Satpute is ready to take the tyre business to new heights.

- Sharon Masige

Bridgestone India is on a mission to become the top tyre company in the country. As a subsidiary of Japan’s Bridgestone Corporation – the world’s leading tyre and rubber company – it is already making great strides towards its goal. The company’s Managing Director Parag Satpute believes Bridgestone Corporation’s long-held success comes from the vision that founder Shojiro Ishibashi initially had, something that is enshrined in what the company calls ‘The Bridgestone Essence’.

“Shojiro believed that the business should not exist merely to make a profit, but to also contribute to the surroundings,” Parag tells The CEO Magazine. “And this belief is the core foundation of our global mission: serving society with superior quality’. This kind of approach means that we try to better the society around us and produce the best quality products and services. Even after so many years since it was founded, this mission still guides all Bridgestone operations across the world and therefore, sets us apart. The mission also provides the foundation for our goal of becoming dan-totsu, which means ‘clear and absolute leader’ in the industry,” Parag explains.