The WARTIME CEO
The CEO Magazine India|December/January 2021
LEADERS MUST ADOPT THE MENTALITY OF BEING AT WAR IF THEY WANT TO SURVIVE THE NEXT 24 MONTHS, SAYS EXPERT LYNDALL SPOONER.
LYNDALL SPOONER

The events of 2020 have thrown up disruption the like of which many people have never experienced before, and the biggest question for business leaders is, how do we get through this? Lyndall Spooner, Founder and Director of consultancy Fifth Dimension, counters with her own question: “Are you ready to go to war?”

“Business leaders have to adopt a wartime mindset, forcing CEOs to be insanely protective and obsessive over their business’s success,” she says. “Those who don’t, won’t reach desired targets and simply won’t survive.”

According to Lyndall – whose firm has been included in the ‘GreenBook Research Industry Trends’ Top 25 Strategic Consultancies as one of the world’s most innovative companies – the pandemic has left many businesses strategically weak.

“Since March, consumers have undergone swift and lasting change, and so must businesses in order to remain relevant and competitive. How businesses respond will be highly dependent on the quality of their consumer intelligence. The reality is that many companies are making decisions based on poor data.”

Lyndall goes on to state that simple consumer metrics that worked prior to the pandemic, when an economy was growing, will not work moving forward. The benefit of a growth economy is that it can hide and forgive poor management and useless consumer metrics.

“A recession economy fires a blowtorch on these things,” she says. “In a time of economic war, accessing the strongest consumer intelligence with the right KPIs is fundamental to survival. Right when consumer intelligence will become critical to developing winning compete strategies is when businesses will realise whether they have been working with the right or wrong metrics.”

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM THE CEO MAGAZINE INDIAView All

“OUR FOCUS IS ON OUR CUSTOMERS.”

BONFIGLIOLI TRANSMISSIONS COUNTRY MANAGER KENNADY V KAIPPALLY TALKS INNOVATION, CUSTOMER SATISFACTION AND THE POWER OF A STRONG BUSINESS CULTURE.

9 mins read
The CEO Magazine India
December/January 2021

WE ALL TREAT EACH OTHER WITH RESPECT.“

WHEN COVID-19 STRUCK SOUTH ASIA, BD INDIA MANAGING DIRECTOR PAVAN MOCHERLA FOUND WAYS TO KEEP HIS ASSOCIATES SAFE WHILE CONTINUING TO PRODUCE THE TOOLS HEALTHCARE WORKERS NEED TO COMBAT THE VIRUS.

4 mins read
The CEO Magazine India
December/January 2021

WE ARE ENJOYING A CONSTANT DEMAND FOR OUR PRODUCTS.

POTATO WAFERS AND OTHER SNACK FOODS HAVE PROVEN TO BE THE GOLDEN TICKET FOR CO-FOUNDER AND MANAGING DIRECTOR OF BALAJI WAFERS, CHANDUBHAI VIRANI.

5 mins read
The CEO Magazine India
December/January 2021

Walking on water

RELIABLE ACCESS TO ELECTRICITY CAN UNLOCK OPPORTUNITIES FOR INDIA’S RURAL COMMUNITIES. AS CHAIRMAN AND MANAGING DIRECTOR OF NATIONAL HYDROELECTRIC POWER CORPORATION, ABHAY KUMAR SINGH IS DETERMINED TO DO AS MUCH AS HE CAN FOR THIS CAUSE IN THE NEXT TWO YEARS.

5 mins read
The CEO Magazine India
December/January 2021

LEAN MACHINE

AS CEO, THOMSON JOSEPH HAS EQUIPPED TRÜTZSCHLER INDIA WITH THE TOOLS TO DO MORE WITH LESS. WHAT A TIMELY JOURNEY IT HAS PROVEN TO BE.

4 mins read
The CEO Magazine India
December/January 2021

THE CUSTOMER IS KING.

AS EXECUTIVE DIRECTOR OF THE DISTILLERIES COMPANY OF SRI LANKA, ROYLE JANSZ UNDERSTANDS THAT THE RECIPE FOR SUCCESS IS A BLEND OF CONSISTENT QUALITY AND TREATING CUSTOMERS LIKE ROYALTY.

4 mins read
The CEO Magazine India
December/January 2021

The WARTIME CEO

LEADERS MUST ADOPT THE MENTALITY OF BEING AT WAR IF THEY WANT TO SURVIVE THE NEXT 24 MONTHS, SAYS EXPERT LYNDALL SPOONER.

4 mins read
The CEO Magazine India
December/January 2021

Challenges excite me.

WITH A FOCUS ON DIFFERENTIATION AND VALUE CREATION FOR ITS CUSTOMERS, ASHWANI SHARMA, PRESIDENT AND CEO OF ASEPTO, UFLEX GROUP’S ASEPTIC LIQUID PACKAGING ARM, SHARES HOW THE BRAND HAS TRANSFORMED THE ASEPTIC LIQUID PACKAGING INDUSTRY.

3 mins read
The CEO Magazine India
December/January 2021

A MATERIAL WORLD

WITH 40 YEARS’ EXPERIENCE AT MATERIALS MANUFACTURER TORAY INDUSTRIES UNDER HIS BELT, CHIEF REPRESENTATIVE FOR INDIA SHIGEKAZU SUENAGA HAS LEARNED THAT FEW THINGS ARE MORE IMPORTANT TO A BUSINESS THAN INNOVATION, COMMUNICATION AND CONSISTENCY.

3 mins read
The CEO Magazine India
December/January 2021

In The Best Of Corporate Health

Under the leadership of chairman and managing director Dilip Surana, micro labs is showing no signs of slowing down in its quest to become one of the world’s leading generic pharmaceutical companies.

10+ mins read
The CEO Magazine India
December/January 2021
RELATED STORIES

The WARTIME CEO

LEADERS MUST ADOPT A ‘WARTIME’ MENTALITY IF THEY WANT TO SURVIVE THE NEXT 24 MONTHS, SAYS CONSUMER STRATEGY EXPERT LYNDALL SPOONER.

4 mins read
The CEO Magazine - ANZ
November/December 2020