“OUR FOCUS IS ON OUR CUSTOMERS.”
The CEO Magazine India|December/January 2021
BONFIGLIOLI TRANSMISSIONS COUNTRY MANAGER KENNADY V KAIPPALLY TALKS INNOVATION, CUSTOMER SATISFACTION AND THE POWER OF A STRONG BUSINESS CULTURE.
JULIE COOPER

Bonfiglioli Transmissions has been a leader in the power transmission solutions space for more than 60 years. As if given a crystal ball to see into the future, this family-run company has been able to effectively pivot and persist to not only survive in an ever-increasingly competitive and changing environment, but also to thrive.

It has navigated the challenges and hiccups along the way with pure dedication, skill, passion and a willingness to see things from a new perspective – no prophecy-telling, sparkly ball required. As Stephen Hawking once said, “Intelligence is the ability to adapt to change”, and in that regard, Bonfiglioli is the Einstein of the gearbox world. “One of the defining features of our success has been our ability to perceive the market trends and align our product strategy in line with these changing trends,” shares Bonfiglioli Transmissions Country Manager Kennady V Kaippally. “We were the first ones to perceive the shift towards hollow shaft gear motors in India and bring products to suit that market.”

Bonfiglioli Transmissions was also ahead of its time when it came to sustainability. “The need for renewable energy in an energy-deficit market like India was quite apparent to us,” he explains. “This belief led us to manufacture gearboxes for wind turbine more than a decade ago – long before it became an obvious choice. We have also been the first to build complete hydrostatic transmissions for a variety of off-road vehicles and equipment in India,” he continues.

“Over time, we have developed a complete range of power transmissions solutions that is unparalleled in the industry. We are a one-stop shop for most of our customers, serving their varied needs. This is an important differentiator for us in the marketplace.”

Bonfiglioli’s diverse portfolio aims to meet the toughest and most sophisticated requirements for industrial automation, mobile machinery and wind energy. And, more incredibly, the company’s solutions impact all aspects of typical daily life, from the food that is eaten to the roads that are driven on, the clothes that are worn and the lights that turn on at home. “Each of these market segments has its own dynamics, and even competitors,” Kennady says.

“Not only are we the lone gearbox manufacturer who can provide solutions for such a diverse array of applications, but we also hold leadership positions in every one of them. Our focus remains to extend our leadership in the market segments where we are present and, at the same time, expand our foothold into new applications.”

To do this, the company relies on innovation. While India offers Bonfiglioli unique growth opportunities, they don’t come without challenges. It can be tricky creating products to suit the country’s distinct requirements. “The only way to overcome these challenges is to innovate,” Kennady says. “Innovation is critical, not only in product design, but also during every step of its manufacturing. This increases efficiency and effectiveness and gives it some sort of competitive advantage. Innovation remains key to existing, let alone being a leader in this industry. Therefore, we continually invest in our local manufacturing capabilities to stay at the forefront of the industry.”

A few years ago, Bonfiglioli created a smart product range, which integrates sensors used for collecting data and delivering services to its customers. Now, products like its swing drive are able to gather and transport relevant information that provides useful assistance such as predictive maintenance and monitoring applications.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM THE CEO MAGAZINE INDIAView All

“OUR FOCUS IS ON OUR CUSTOMERS.”

BONFIGLIOLI TRANSMISSIONS COUNTRY MANAGER KENNADY V KAIPPALLY TALKS INNOVATION, CUSTOMER SATISFACTION AND THE POWER OF A STRONG BUSINESS CULTURE.

9 mins read
The CEO Magazine India
December/January 2021

WE ALL TREAT EACH OTHER WITH RESPECT.“

WHEN COVID-19 STRUCK SOUTH ASIA, BD INDIA MANAGING DIRECTOR PAVAN MOCHERLA FOUND WAYS TO KEEP HIS ASSOCIATES SAFE WHILE CONTINUING TO PRODUCE THE TOOLS HEALTHCARE WORKERS NEED TO COMBAT THE VIRUS.

4 mins read
The CEO Magazine India
December/January 2021

WE ARE ENJOYING A CONSTANT DEMAND FOR OUR PRODUCTS.

POTATO WAFERS AND OTHER SNACK FOODS HAVE PROVEN TO BE THE GOLDEN TICKET FOR CO-FOUNDER AND MANAGING DIRECTOR OF BALAJI WAFERS, CHANDUBHAI VIRANI.

5 mins read
The CEO Magazine India
December/January 2021

Walking on water

RELIABLE ACCESS TO ELECTRICITY CAN UNLOCK OPPORTUNITIES FOR INDIA’S RURAL COMMUNITIES. AS CHAIRMAN AND MANAGING DIRECTOR OF NATIONAL HYDROELECTRIC POWER CORPORATION, ABHAY KUMAR SINGH IS DETERMINED TO DO AS MUCH AS HE CAN FOR THIS CAUSE IN THE NEXT TWO YEARS.

5 mins read
The CEO Magazine India
December/January 2021

LEAN MACHINE

AS CEO, THOMSON JOSEPH HAS EQUIPPED TRÜTZSCHLER INDIA WITH THE TOOLS TO DO MORE WITH LESS. WHAT A TIMELY JOURNEY IT HAS PROVEN TO BE.

4 mins read
The CEO Magazine India
December/January 2021

THE CUSTOMER IS KING.

AS EXECUTIVE DIRECTOR OF THE DISTILLERIES COMPANY OF SRI LANKA, ROYLE JANSZ UNDERSTANDS THAT THE RECIPE FOR SUCCESS IS A BLEND OF CONSISTENT QUALITY AND TREATING CUSTOMERS LIKE ROYALTY.

4 mins read
The CEO Magazine India
December/January 2021

The WARTIME CEO

LEADERS MUST ADOPT THE MENTALITY OF BEING AT WAR IF THEY WANT TO SURVIVE THE NEXT 24 MONTHS, SAYS EXPERT LYNDALL SPOONER.

4 mins read
The CEO Magazine India
December/January 2021

Challenges excite me.

WITH A FOCUS ON DIFFERENTIATION AND VALUE CREATION FOR ITS CUSTOMERS, ASHWANI SHARMA, PRESIDENT AND CEO OF ASEPTO, UFLEX GROUP’S ASEPTIC LIQUID PACKAGING ARM, SHARES HOW THE BRAND HAS TRANSFORMED THE ASEPTIC LIQUID PACKAGING INDUSTRY.

3 mins read
The CEO Magazine India
December/January 2021

A MATERIAL WORLD

WITH 40 YEARS’ EXPERIENCE AT MATERIALS MANUFACTURER TORAY INDUSTRIES UNDER HIS BELT, CHIEF REPRESENTATIVE FOR INDIA SHIGEKAZU SUENAGA HAS LEARNED THAT FEW THINGS ARE MORE IMPORTANT TO A BUSINESS THAN INNOVATION, COMMUNICATION AND CONSISTENCY.

3 mins read
The CEO Magazine India
December/January 2021

In The Best Of Corporate Health

Under the leadership of chairman and managing director Dilip Surana, micro labs is showing no signs of slowing down in its quest to become one of the world’s leading generic pharmaceutical companies.

10+ mins read
The CEO Magazine India
December/January 2021
RELATED STORIES

YOGA & PEACE

DEEPAK CHOPRA speaks with DAAJI about the role Yoga has to play in bringing about world peace. This is an excerpt from their conversation broadcast on International Day of Peace, September 21, 2020. That documentary is available at https://heartfulness.org/en/international-day-of-peace/.

6 mins read
Heartfulness eMagazine
January 2021

Create the habit of meditation

CHIRAG KULKARNI, Co-Founder and CMO of Medly Pharmacies in the USA, speaks with RISHIKA SHARMA about creating a regular meditation practice, so as to make it a habit. He also shares how meditation has benefited both his personal and professional life.

7 mins read
Heartfulness eMagazine
January 2021

SHIA'S PRIVATE TEMPLE OF DOOM!

Indiana Jones gig derailed by abuse scandal

2 mins read
Globe
January 11, 2021

Let's Dish

"Food Raconteur” Ashok Nageshwaran wants to tell you a story.

2 mins read
DesignSTL
January/February 2021

THE MAKING OF A MODEL MINORITY

Indian Americans rarely stop to ask why our entrance into American society has been so rapid—or to consider what we have in common with other nonwhite Americans.

10+ mins read
The Atlantic
January - February 2021

Interconnectedness

In 2017, DR. VANDANA SHIVA spoke with KIM HUGHES about the sacredness of the Earth, the work she has been doing to bring awareness and change in the field of sustainable agriculture, and the importance of understanding our interconnectedness with Nature, and how we can change the way we eat.

8 mins read
Heartfulness eMagazine
December 2020

DIAMONDS - A Luxury Gem Steeped in Fact & Fable

The diamond is one fabled gemstone! For example, google “Hope Diamond” to see all the legends associated with just this one stone said to bring misfortune to its owners.

2 mins read
Rock&Gem Magazine
January 2021

Women's World

Brown Sugaa and Medusa

2 mins read
Born To Ride Southeast Magazine
December 2020

Women's World

Brown Sugaa and Medusa

2 mins read
Born To Ride Florida
December 2020

CHINA DEMANDS INDIA RESCIND APP BAN AMID BORDER TENSION

China on Wednesday demanded India rescind a ban on more Chinese mobile phone apps amid tension between Beijing and other governments over technology and security.

1 min read
Techlife News
November 28, 2020