Bonfiglioli Transmissions has been a leader in the power transmission solutions space for more than 60 years. As if given a crystal ball to see into the future, this family-run company has been able to effectively pivot and persist to not only survive in an ever-increasingly competitive and changing environment, but also to thrive.
It has navigated the challenges and hiccups along the way with pure dedication, skill, passion and a willingness to see things from a new perspective – no prophecy-telling, sparkly ball required. As Stephen Hawking once said, “Intelligence is the ability to adapt to change”, and in that regard, Bonfiglioli is the Einstein of the gearbox world. “One of the defining features of our success has been our ability to perceive the market trends and align our product strategy in line with these changing trends,” shares Bonfiglioli Transmissions Country Manager Kennady V Kaippally. “We were the first ones to perceive the shift towards hollow shaft gear motors in India and bring products to suit that market.”
Bonfiglioli Transmissions was also ahead of its time when it came to sustainability. “The need for renewable energy in an energy-deficit market like India was quite apparent to us,” he explains. “This belief led us to manufacture gearboxes for wind turbine more than a decade ago – long before it became an obvious choice. We have also been the first to build complete hydrostatic transmissions for a variety of off-road vehicles and equipment in India,” he continues.
“Over time, we have developed a complete range of power transmissions solutions that is unparalleled in the industry. We are a one-stop shop for most of our customers, serving their varied needs. This is an important differentiator for us in the marketplace.”
Bonfiglioli’s diverse portfolio aims to meet the toughest and most sophisticated requirements for industrial automation, mobile machinery and wind energy. And, more incredibly, the company’s solutions impact all aspects of typical daily life, from the food that is eaten to the roads that are driven on, the clothes that are worn and the lights that turn on at home. “Each of these market segments has its own dynamics, and even competitors,” Kennady says.
“Not only are we the lone gearbox manufacturer who can provide solutions for such a diverse array of applications, but we also hold leadership positions in every one of them. Our focus remains to extend our leadership in the market segments where we are present and, at the same time, expand our foothold into new applications.”
To do this, the company relies on innovation. While India offers Bonfiglioli unique growth opportunities, they don’t come without challenges. It can be tricky creating products to suit the country’s distinct requirements. “The only way to overcome these challenges is to innovate,” Kennady says. “Innovation is critical, not only in product design, but also during every step of its manufacturing. This increases efficiency and effectiveness and gives it some sort of competitive advantage. Innovation remains key to existing, let alone being a leader in this industry. Therefore, we continually invest in our local manufacturing capabilities to stay at the forefront of the industry.”
A few years ago, Bonfiglioli created a smart product range, which integrates sensors used for collecting data and delivering services to its customers. Now, products like its swing drive are able to gather and transport relevant information that provides useful assistance such as predictive maintenance and monitoring applications.
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