Try GOLD - Free

Verve Magazine - February - March 2020

From Choose Date

To Choose Date

Verve Description:

Publisher: The--Indian-and-Eastern-Engine

Category: Lifestyle

Language: English

Frequency: Bi-Monthly

Going towards its 26th year now, Verve has been at the vanguard of the lifestyle industry in India since its inception. Being India's first fashion and luxury monthly and targeted as the spirit of today’s woman, it celebrates the interests of the multifaceted contemporary global Indian, including fashion,beauty and style, glamour, arts and culture, travel and wellness. The editor and publisher, Anuradha Mahindra, has received top billing in Avenue Asia's list of Indians involved in the media.

More than just a magazine that reports and interprets, Verve is a catalyst for conversations around contemporary Indian culture in the world, and these conversations take place between the pages of the magazine, on the internet as well as through several Verve-organized offline event initiatives:

Verve is a magazine about the international Indian woman who rubs shoulders with the world with confidence and élan. She belongs to a high-income group and is well aware of the latest trends and styles, be it in fashion, the arts, cuisine or world events. Verve appeals to the intelligent, urbane, educated and affluent woman. She would be 25 years of age and above. She is likely to be an independent entrepreneur or a corporate professional or a socialite. She is well-travelled, fashion conscious and appreciates luxury with a side to her that is culturally sensitive with aesthetic sensibilities. Overall a multi-faceted, stylish and glamorous woman. All in all, the Verve reader looks upon the magazine as an invaluable lifestyle resource for the best in contemporary urban Indian living.

In this issue

‘Tell me what you eat, and I will tell you what you are.'

For our Food issue, we at Verve took inspiration from the widely known quote by French lawyer and author Jean Anthelme Brillat-Savarin and first considered how eating and the habits around it are attached to the act of sustaining not just the body but a way of life as well. We were then able to explore stories about the more profound symbolic value of food and its role in defining communal and individual identities.

Chef and author Diya Sethi, in the cover story, rightly tells psychologist Tanya Vasunia that “the second brain of the body is the gut” and that her battle with anorexia-bulimia was followed by an immersion in culinary school at Le Cordon Bleu.

Flip through the pages to find actor Pihu Sand who was made to gain 20 kgs without any nutritional or psychological guidance for her role in Fanney Khan while cinephile Sohini Chattopadhyay questions why, in Hindi cinema, the female characters’ enjoyment of a meal is usually linked to a pregnancy or a pathological condition. In the style pages, blogger and caterer Rhea Mitra-Dalal reveals the philosophy behind how she eats dresses and lives while she serves up some striking silhouettes. Also discover the stories of Rachael Krishna, an Indo-Burmese Brit in London, Sri Lankan artist Firi Rahman in Colombo and Swiss-Spanish urbanologist Echanove Matias of Urbz Mumbai who each diversely exemplify how personal adaptations of inherited food traditions become anchors that create a sense of belonging and, in more ways than one, a means of self-expression. On stands now.