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Why Great Products Fail--And What You Can Do About It. Special report on how to win the changing new product development game, Why Great New Products Fail, Finding the Right Role for Social Media in Innovation, Now That Your Products Can Talk, What Will They Tell You?, Developing New Products in Emerging Markets, Why Learning Is Central to Sustained Innovation, The Metrics That Marketers Muddle, Keep Calm and Manage Disruption, and more...

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