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MIT Sloan Management Review Magazine - Fall 2022

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In this issue

Our special report on customer value focuses on how to build relationships that fuel innovation and growth. Featuring: Manage Your Customer Portfolio for Maximum Lifetime Value, Why Innovators in China Stay Close to the Market, and How Smart Products Create Connected Customers.

MIT Sloan Management Review Magazine Description:

Publisher: MIT-Sloan-Management-Review

Category: Business

Language: English

Frequency: Quarterly

MIT Sloan Management Review leads the discourse among academic researchers, business executives and other influential thought leaders about advances in management practice, particularly those shaped by technology, that are transforming how people lead and innovate. MIT SMR disseminates new management research and innovative ideas so that thoughtful executives can capitalize on the opportunities generated by rapid organizational, technological and societal change.