Fortune US Magazine - April - May 2025

In this issue

The Business of Trump
How the president makes his money, and why image is everything.
BY PAOLO CONFINO & LEO SCHWARTZ

China Launches an AI Comeback
DeepSeek and other Chinese tech firms have erased much of Silicon Valley’s lead in artificial intelligence—showing how China’s “fast followers” can still win a business race.
BY NICHOLAS GORDON

STRATEGY HOW TO SURVIVE A TRADE WAR

THE FIRST FEW MONTHS of President Donald Trump 2.0 have drawn comparisons to the deregulation era of Ronald Reagan, the industrial policy of Alexander Hamilton, the roaring ebullience of the 1920s, the fervid patriotism of the 1950s, and the harsh cultural divisions of the 1960s.

4 mins

LEVI STRAUSS CEO MICHELLE GASS IS COUNTING ON WOMEN TO BOOST THE DENIM BRANDWITH HELP FROM THE BAGGY JEANS BOOM AND BEYONCÉ

OUTSIDE LEVI’S flagship store in New York’s Times Square, the sidewalks are teeming with tourists, buskers, and unauthorized Elmo impersonators.

7 mins

A Legacy of PeopleFirst Leadership

As the Great Stay drives worker dissatisfaction, Plante Moran prioritizes building trust with staff.

2 mins

Inspiring Talent to Make Their Moment

Encore gives its team members the tools and training they need to shine on a world stage.

2 mins

TECH AI AGENTS ARE HERE. HOW AFRAID SHOULD WORKERS BE?

AT MOBILE WORLD CONGRESS, the telecom industry trade show held each March in Barcelona, AI agents were everywhere. Or rather, signs touting AI agents were everywhere.

4 mins

TECH THE NINE LIVES OF MASAYOSHI SON

THE FIRST DAYS of the second Trump administration offered the newly elected president a chance to share the spotlight with some of his most important allies. While some of the featured leaders were ones you'd expect—cabinet nominees, congressional leaders, mega-donor Elon Musk—at least one was a surprise: Masayoshi Son, the Japanese billionaire tech investor.

6 mins

THE SANE PERSON'S GUIDE TO INVESTING IN CRYPTOCURRENCY

THERE HAVE ALWAYS been plenty of reasons for prudent investors to steer clear of the crypto markets.

3 mins

WITHOUT ELON MUSK, WHAT'S TESLA REALLY WORTH? BY SHAWN TULLY

IN THE WEEKS bracketing Donald Trump's victory on Nov. 5, Tesla's stock enjoyed one of the most explosive rides in the annals of publicly traded equities, gaining over 50% and almost half a trillion dollars in valuation in the span of just over a month.

4 mins

Building a Foundation for Excellence

Baptist Health South Florida is prioritizing employee well-being to build a better future for health care.

1 min

A PIED-A-MER FOR LIFELONG TRAVELERS

IN 2019, the Italian artist Maurizio Cattelan created Comedian, a series of three identical pieces, each consisting of a fresh banana diagonally duct-taped to a wall. One is at the Guggenheim.

5 mins

THE BUSINESS OF TRUMP

LONG BEFORE DONALD TRUMP was president of the United States, he was a brand—the TV billionaire known for his gaudy properties, his celebrity hobnobbing, and a sprawling universe of products bearing his name, from resorts to steaks to continuing education courses.

10+ mins

CHINA LAUNCHES AN AI COMEBACK

DeepSeek and other Chinese tech firms have erased much of Silicon Valley's lead in artificial intelligence—showing how China's “fast followers” can still win a business race.

8 mins

Caring for Caregivers

Hackensack Meridian Health finds new ways to elevate patient care by backing its team members.

1 min

THE RESTLESS MIND OF THE SERIAL ENTREPRENEUR

MARC LORE AND HIS QUEST TO CREATE THE AMAZON OF FOOD DELIVERY

10+ mins

OZEMPICS BOOM TIMES

Novo Nordisk has made tens of billions in profit from its revolutionary weight loss and diabetes drugs. Now the pharma giant is racing to reinvest in the future—before competitors catch up.

10 mins

Reaching a New World

The PGA TOUR’s World Feed is bringing a tailored experience to international golf fans.

3 mins

100 BEST COMPANIES TO WORK FOR 2025

THE PANDEMIC ushered in a softer leadership style, with companies offering maximum flexibility to help staff survive the crisis. Five years on, CEOs are charged with finding the new normal at work. Execs who once vulnerably delivered updates from kitchen tables—with pets and children in the background—are now mulling productivity and whether to summon workers back to the office.

3 mins

Remote Work

Atlassian goes “Team Anywhere” and shares its secrets for a remote-first working model. By Sara Braun

2 mins

Paid Parental Leave

Hewlett Packard Enterprise extended its parental leave policy and never looked back.

3 mins

Worker Wellness

Time to recharge eases the growing demands of a return to the office.

2 mins

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Fortune US Magazine Description:

FORTUNE covers the entire field of business, including specific companies and business trends, tech innovation prominent business leaders, and new ideas shaping the global marketplace. FORTUNE is particularly well known for its exceptionally reliable annual rankings of companies. FORTUNE furthers understanding of the economy, provides implementable business strategy, and gives you the practical knowledge you need to maximize your own success.