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Fortune US Magazine - February - March 2025

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In this issue

NIKE’S “REFOUNDER” - THE SHOE GIANT’S STOCK IS DOWN 60% IN THREE YEARS. CAN ELLIOTT HILL GIVE IT A FRESH START?

ELON’S EFFICIENCY PLAN - TRUMP, MUSK, AND THE QUEST TO CUT $2 TRILLION.

THE WORKPLACE - GEN ZERS WANT TO BE THEIR OWN BOSS.CAN THE CORPORATE WORLD WOO THEM BACK?

CHASE GALLAGHER WAS 12 years old when he started mowing his neighbors' lawns in Chester County, Pa., for $35 a pop in the summer of 2013. At first the Gen Zer had only two customers, but thanks to some aggressive leafleting, he had 10 clients by the following year.

8 mins

YOUNG PEOPLE ARE DRINKING LESS ALCOHOL. CAN CEO MICHEL DOUKERIS PERSUADE THEM TO KEEP DRINKING AB INBEV'S BEERS?

SOME TIME AGO, top CEOs at an invitation-only seminar at Harvard Business School were asked to imagine the four crises they would likely confront during their tenure at the top: a health emergency, a geopolitical conflict, an economic downturn, and a trade war.

6 mins

AN INCOMPLETE ACCOUNTING: WHAT LOS ANGELES LOST IN THE FIRES

ROSS SIMONINI carried his 3-month-old baby, his dog, and some clothes. He had some hard drives and his computer, but the charger never made it out of his house, which had stood in Altadena, Calif., for almost 100 years.

2 mins

APPLE GOES SEARCHING FOR ITS MOJO

APPLE FINISHED 2024 in record fashion, with a staggering $3.6 trillion market capitalization that not only topped every other company on the planet, but also eclipsed the economic value of all but a handful of the world's countries.

4 mins

ASK ANDY - SHOULD MY STARTUP RAISE MONEY FROM VCS? IF SO, WHICH ONES DO I CHOOSE?

A FRIEND—I’ll call him Allen—spent years bootstrapping his real estate enterprise software company. After a long struggle to get to $1 million in sales, his business recently surged to $10 million, and revenue is now growing 100% year on year.

2 mins

AMID ALL THE AI HYPE, THESE IPOS COULD BE POISED FOR LONG-TERM SUCCESS

THE AI SECTOR went on a massive tear last year, and there are few signs the pace will slow anytime soon. For investors, this presents a dilemma. While plenty of public companies offer exposure to AI—from chip giant Nvidia to the utilities that power massive sets of data—their sky-high share prices pose a risk of buying at the top.

4 mins

HOW TO PLAN YOUR NEXT $100,000 VACATION

ON AN EXCURSION to the ancient city of Petra, Jordan, clients helicoptered in after-hours so they could tour the ruins alone.

5 mins

How much can DOGE do?

Elon Musk and Donald Trump aim to cut as much as $2 trillion in federal spending. It'll be even harder than it sounds.

5 mins

When Elon Musk has a really tough job, he turns to Steve Davis. DOGE might do the same.

IT WAS THE FALL OF 2022 when employees at Elon Musk's Boring Company began to notice Steve Davis wasn't around.

5 mins

America's drug middlemen are now a $557 billion industry. Can Trump and his allies 'knock out' PBMs?

IN LATE DECEMBER, President-elect Donald Trump put pharmacy benefit managers, or PBMs, on notice.

9 mins

Trump's first trade war caused U.S. firms to flee China. Now comes round 2.

DDURING HIS FIRST TERM as president, Donald Trump shook up global trade by imposing new tariffs on China, the world's epicenter for manufacturing. Companies importing Chinese-made goods into the U.S. suddenly found themselves having to pay extra duties—sometimes 30% more—if they continued using that country as a supplier.

6 mins

Meet the next Warren Buffett. His name is Greg Abel.

The folksy business builder wowed his mentor to win the most closely watched succession race in corporate America. But can anyone really replace Warren?

10+ mins

ELLIOTT HILL - JUST DOING IT

Staffers and brand loyalists cheered when Nike's new CEO came out of retirement to lead the company he has had an “irrational love” for since he began there as an intern. Turning it around will take more than good vibes.

10+ mins

THE BATTLE OVER AG1

Influencers are fighting over it. Scientists scoff at it. But the $100-a-month powder once known as Athletic Greens is only getting more popular.

10+ mins

The Blackstone Edge

90 DAYS. DOZENS OF INTERVIEWS. BILLIONS ON THE LINE. HOW BLACKSTONE'S CEO-MAKER GETS THE JOB DONE.

10+ mins

Read all Stories from Fortune US

Fortune US Magazine Description:

Publisher: Fortune-Media-(USA)-Corporation

Category: Business

Language: English

Frequency: Bi-Monthly

FORTUNE covers the entire field of business, including specific companies and business trends, tech innovation prominent business leaders, and new ideas shaping the global marketplace. FORTUNE is particularly well known for its exceptionally reliable annual rankings of companies. FORTUNE furthers understanding of the economy, provides implementable business strategy, and gives you the practical knowledge you need to maximize your own success.