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In this issue

The October heat is on for sure and the mercury on the brand horizon is on the rise. As we head towards the close of yet another tumultuous and challenging year for brand owners and marketers, here is another issue of BrandKnew packed with distilled learnings and actionable intelligence. There has been talk about the ‘ duopoly ‘ culture that Google and Facebook has been imposing and now you can know more about how Amazon is taking these two media giants on much to the relief and excitement of many. It’s getting to be all about ‘ Six in the Ad City ‘ as more and more brands and agencies settle for 6 second ads to suit the social viewing and fatigue syndrome. In our feature on AR, you get to understand how Augmented Reality’s future is the Car and not Lenses. For all the CEOs and CMOs that are challenged in the retail eco system, the feature on how 10 brands are disrupting the retail industry will be a huge learning. From the Mecca of Creativity(Cannes), we bring you Lessons from the Cannes Lions for you to devour. As Content Marketing becomes sine qua non for marketers, the article on branded content and how it facilitates brand lift is very insightful. One can never under estimate the power of a Headline and get to understand more of those secrets in this issue. Plenty more in the BrandKnew October tank to sink your teeth into and I wish you stimulating moments as you travel through. Till the next, my very best!

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