BrandKnew Magazine - July 2017Add to Favorites

BrandKnew Magazine - July 2017Add to Favorites

Go Unlimited with Magzter GOLD

Read BrandKnew Magazine along with 8,500+ other magazines & newspapers with just one subscription  View catalog

1 Month $9.99

1 Year$99.99 $49.99


Save 50% Hurry, Offer Ends in 6 Days

Subscribe only to BrandKnew Magazine

Buy this issue $0.99

Subscription plans are currently unavailable for this magazine. If you are a Magzter GOLD user, you can read all the back issues with your subscription. If you are not a Magzter GOLD user, you can purchase the back issues and read them.

Gift BrandKnew Magazine

In this issue

The summer is hurtling along and saying the heat is on would be an understatement.Things are no less frenetic in the world of branding. See what New York Times COO has to share about the winners and losers in the digital revolution. Another seasoned stalwart WPP’s Martin Sorrell articulates that Amazon’s Alexa provides the greatest data threat that there could be in the times to come. Read more about what he has to say here in this issue. In these days of micro and macro influencer marketing, where do brands draw the line on social media endorsements? The jury seems to be out on that one. Branded content most certainly is the flavour of the season but in terms of impact and effectiveness, it is recommended to take the brand out of branded content. Understand more on that in the feature published herein.There is so much hype and hoopla about VR but the question everyone wants to know is will Virtual Reality ever be mass entertainment? Read about in this issue. The CFO is more concerned about the painless ways of measuring marketing effectiveness. There seems to be a way out as highlighted in this edition. All these and more that will keep providing you brand guardians with actionable evidence, as always. Till the next...

BrandKnew Magazine Description:

PublisherISD Global




We are in an eco system of deficit and surplus. There is deficit of trust, time, attention and resources. There is surplus of products, goods,services & information. How do brands stand out and create the all important emotional connect with consumers? What does it take for a brand to ensure customer loyalty in an over commoditised world? In an era where new age brands are getting valuations several exponential times over far more established,old world brands, what is your strategy? How do you tackle customer infidelity? BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.

  • cancel anytimeCancel Anytime [ No Commitments ]
  • digital onlyDigital Only