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In this issue

Wish you and yours a very happy and BrandKnew year! As we look ahead, what we will be writing and featuring this time next year looks to be quite different and the thing to understand is that none of us are very sure what that would be considering the furious and tectonic changes that we are witnessing. Coming back to the present, this issue (as has been the convention) covers the Best and Worst Branding of 2016 and also Why Brands will be ‘ less Branded ‘ in 2017. Another subject that has been the epicentre of many a conversation is about What makes a Logo great and we take a look at it in this issue. We believe that two brands in the coming year will be waking up and smelling the coffee ie McCafe Vs Starbucks. Read what’s brewing on that front in this issue. IOT (Internet of Things) is changing the rules of marketing for ever. The feature on that topic shares more. What will be of high interest to branding and marketing professionals will be the article on the 5 Rules of Branding that will make you a sought after Superstar. There is loads more on offer and we promise to be at the forefront of everything relevant, cutting edge and actionable in the issues to come. Happy New Year!

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