The summer is well and truly upon us and our salute, respect and support to the devout and spirited who fast through the Holy Month of Ramadan. As is our norm, this issue packs a lot of punch. Amazon is all set to rewrite the rules of Influencer Marketing and marketers will be keeping a close watch. After three decades or more, the departure of one of marketing’s greatest icons, CMO of Coke, Marcos De Quinto, is attracting a lot of attention. Brands can learn a lot from the feature on Advertising in the Age of Distraction. If ever there was a divided and distorted way of doing PR Management in a Crisis, United Airlines showed us how. There have been a lot of epitaphs written about the death of Broadcast TV but they are not going away in a hurry as Advertisers seem to stick together and buy together. If you want to look at a brand transformation exercise, read this feature on Air Canada’s rebranding exercise. Thought Leadership and building Brand Awareness goes hand in hand. Understand how on the article carried in this issue on the same subject.If Marketers can master the Art of Storytelling, they would be in clover, read more here. Plenty of content to relish and use as evidence. Till the next edition...

We have rung out the old and brought in the New. Here’s wishing you & yours a BrandKnew 2018 loaded with actionable insights, brand wellness and perpetual prosperity. This issue we are digging deep on quite a few issues that will tickle and excite the imagination of brand marketers. For eg What will be in store for Advertising this year. And the 5 Marketing Trends that will influence the budget for 2018. We take a hedge and say it as it is that Nike’s ‘ Just Do It ‘ is the best brand story ever created. We extend that a bit through the feature on How to tell a great brand story. Those at the fulcrum of Content Marketing will adore the article on The Secret to Successful Content Marketing. The feature on Global Packaging Trends will excite many a marketer especially those in the CPG sector. Place has a place in marketing is best exemplified by the story on the same subject in this issue. There is ample more to soak in as we look ahead to embrace some exciting and challenging times. Until the next... 

It’s that time of the year when we bid as the French say it au revoir to what has been a momentous year for the world of branding and marketing. 2018 promises a lot and we do take a look at what CMOs have to say about the technology trends that will dominate in the coming year. Since disruption and tectonic shifts have become routine,we examine in this issue why the future of Ad Agencies in the times to come will not be Advertising at all. VR has been a story waiting to be told and now at the cusp of critical mass eruption and we look here how Socialization will take the technology mainstream. A related article on how budget headsets will change the VR landscape would also find serious interest with brand marketers. For the purists, in these days of influencer marketing, the feature on how to master branding will be like manna from heaven. We also take a deep dive into why not all influencers are created equal. It’s said the ‘automobile ‘ is going to be the most significant marketing destination in the future and the article on Marketing in a Driverless World will bear testimony. There is heaps more to soak in and all of us here at BrandKnew look ahead to continuing this exhilrating journey with you in the New Year as we wish you and yours the very best for 2018. Till the next… 

We are getting into the real tail end of what has been a tumultuous year, and interesting tales are emerging from the world of branding and marketing. As we enter into yet another winter of (Dis)content, what is worrying marketing gurus and brand owners is not the uber dominance of the duopoly Google and Facebook but the significant rise of E Commerce Machiavelli Amazon. Read more about it here and get it straight from none other than Sir Martin Sorrel, Chairman, WPP, one of the world’s largest advertising firms. Till very recently, LinkedIn was the butt of many jokes, but not any more. Corporates, brands and professionals are engaging very strongly with the platform (and it has nothing to do with Microsoft’s acquisition of the Social Platform nine months ago).So know more about the hot new kid on the social media block, right here within these pages. If you want to know about some of the ideas that are shaping the future of design, from the likes of IDEO, Autodesk, MIT, Microsoft etc, dive right in. To make a statement, get ahead and be successful is not just about innovation but re invention. Soak in the feature on how the likes of Virgin, Cold Stone, Zappos, Hotmail, Walt Disney, Dominos Pizza has done it. With digital dominating marketing, understanding how PR, Content & SEO can work for you is best articulated in the article in this issue. There is ample more for the unsatiated So, until the next.… 

The October heat is on for sure and the mercury on the brand horizon is on the rise. As we head towards the close of yet another tumultuous and challenging year for brand owners and marketers, here is another issue of BrandKnew packed with distilled learnings and actionable intelligence. There has been talk about the ‘ duopoly ‘ culture that Google and Facebook has been imposing and now you can know more about how Amazon is taking these two media giants on much to the relief and excitement of many. It’s getting to be all about ‘ Six in the Ad City ‘ as more and more brands and agencies settle for 6 second ads to suit the social viewing and fatigue syndrome. In our feature on AR, you get to understand how Augmented Reality’s future is the Car and not Lenses. For all the CEOs and CMOs that are challenged in the retail eco system, the feature on how 10 brands are disrupting the retail industry will be a huge learning. From the Mecca of Creativity(Cannes), we bring you Lessons from the Cannes Lions for you to devour. As Content Marketing becomes sine qua non for marketers, the article on branded content and how it facilitates brand lift is very insightful. One can never under estimate the power of a Headline and get to understand more of those secrets in this issue. Plenty more in the BrandKnew October tank to sink your teeth into and I wish you stimulating moments as you travel through. Till the next, my very best!

Every time we enter the month of September, I am fondly reminded of the Ventures classic ‘Come September‘- soothing, uplifting, nourishing the mind. Well, the content in this issue of BrandKnew promises to do just that. Understand how we are migrating from IOT to the Internet of Changing Things. For a long time, pundits have been advocating the need for brands to have culture, history to augment their story telling- read how the KFC brand’s turnaround is rooted exactly in that- history! Blockchain has been on the fringes for the past few years but it is now time to know how it is going to impact advertising. Read about it here. The feature on Creative Collaboration and all that Jazz explores how marketers and creative community can learn from the world of jazz music, the fine art of true collaboration. Common baby, make some some noise is what they seem to be saying as Voice Search is finding more entrenchment in consumer’s lives and therefore every marketers’ as well. We also deep dive into how AR and VR are altering things for marketers. For the brand sensitive our featured list of 25 Brands That Matter Now will make interesting reading. There is loads more. So venture in and enjoy the journey. Till the next... 

Welcome to the summer of quality content. Actionable, evidence backed intelligence, all ripe for the picking in this issue. Nostalgia can be a potent marketing tool and understand more about it in the feature carried here. Amazon’s home assistant is poised to change the face of advertising for ever. Read more of it in the feature on the same subject. The omnipresent argument continues and it is SALES VS BRANDING! Want to know more about generating great ideas: the 3Cs viz Culture, Code & Creativity will help. The flavour of the season is AI and get to see what Predictive AI can do for marketing, careers and collaboration. As they say, ‘ it’s all about people ‘ and all the more so in the quest for people based marketing. As we become a world of story tellers, get a deep dive into how best you can create your narrative. All of this and bagfuls more packed into this issue. Soak it in with pleasure and admiration just as we did bringing it to you. Till the next… 

The summer is hurtling along and saying the heat is on would be an understatement.Things are no less frenetic in the world of branding. See what New York Times COO has to share about the winners and losers in the digital revolution. Another seasoned stalwart WPP’s Martin Sorrell articulates that Amazon’s Alexa provides the greatest data threat that there could be in the times to come. Read more about what he has to say here in this issue. In these days of micro and macro influencer marketing, where do brands draw the line on social media endorsements? The jury seems to be out on that one. Branded content most certainly is the flavour of the season but in terms of impact and effectiveness, it is recommended to take the brand out of branded content. Understand more on that in the feature published herein.There is so much hype and hoopla about VR but the question everyone wants to know is will Virtual Reality ever be mass entertainment? Read about in this issue. The CFO is more concerned about the painless ways of measuring marketing effectiveness. There seems to be a way out as highlighted in this edition. All these and more that will keep providing you brand guardians with actionable evidence, as always. Till the next...

I can sense the spring in your step before the summer sets in. Loads to accomplish and the world of branding and marketing is increasingly restless. The heat is truly on. What with how ad agencies are re engineering influencer marketing to be programmatic or How Google is branding Tech’s next big paradigm. Soak both of these high calibre content in this issue. When Elon Musk talks, the world listens. The Founder CEO of Tesla/Space X(and many more) offers his Ten Commandments on Twitter Marketing. Go for it and come our enriched. Yes, it is certain, the world does not need another agency but it needs an other agency (get what we mean?). Space the bar, raise the bar. If not, the feature on the subject in this issue will truly provoke a new line of thinking.The amoebic, all pervasive penetration of social content & 24X7 social listening comes with it’s own set of jungle law. Understand how agencies & PR firms are investing social media damage control in the article featured herein. Top designers predict the radical future of branding and the trends that will emerge in the year 2017 itself. All this and much more to relish. Dig deep, stay cool and get nourished. 

January has just whizzed past and now we enter the month of Valentine where our love affair with all things brands and branding continues unabated. Not unlike earlier issues, this edition too is feature rich. Right from how Advertising is tackling the Anti Muslim attitudes(and rightly so) to Marketing Trends that we can expect to see in 2017.Not exactly espionage but the feature on how brands can capitalise on Competitive Market Intelligence is really worthy of soaking in.The creative community and all marketers will find the article on What is Common to both Beyonce and Shakespeare and their Key to Creativity very uplifting.Contrary to predictions, it’s no time to write an Obituary for Email Marketing just yet as the feature on the same will share and testify. We have all been through this(and continue to do so) but relief is at hand. The story on how to avoid Death By PowerPoint will be an eye opener. Often neglected(thinking inside the box os needed here), in this issue we tell you how your Employees can become your best Brand Ambassadors. For those obsessed with User Interface Design, we take a blast from the past and feature The Best and Worst of UI in 2016. There is bags more as you dig deep and I wish you happy and fruitful engagement with the February edition of BrandKnew. Au Revoir till the next. 

Wish you and yours a very happy and BrandKnew year! As we look ahead, what we will be writing and featuring this time next year looks to be quite different and the thing to understand is that none of us are very sure what that would be considering the furious and tectonic changes that we are witnessing. Coming back to the present, this issue (as has been the convention) covers the Best and Worst Branding of 2016 and also Why Brands will be ‘ less Branded ‘ in 2017. Another subject that has been the epicentre of many a conversation is about What makes a Logo great and we take a look at it in this issue. We believe that two brands in the coming year will be waking up and smelling the coffee ie McCafe Vs Starbucks. Read what’s brewing on that front in this issue. IOT (Internet of Things) is changing the rules of marketing for ever. The feature on that topic shares more. What will be of high interest to branding and marketing professionals will be the article on the 5 Rules of Branding that will make you a sought after Superstar. There is loads more on offer and we promise to be at the forefront of everything relevant, cutting edge and actionable in the issues to come. Happy New Year!

January 2018

December 2017

November 2017

October 2017 

September 2017

August 2017

July 2017

June 2017

May 2017

February 2017 

January 2017

We are in an eco system of deficit and surplus. There is deficit of trust, time, attention and resources. There is surplus of products, goods,services & information. How do brands stand out and create the all important emotional connect with consumers? What does it take for a brand to ensure customer loyalty in an over commoditised world? In an era where new age brands are getting valuations several exponential times over far more established,old world brands, what is your strategy? How do you tackle customer infidelity? BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.

1. You agree that the use of Magzter.com, the application and its services, are at solely at your own risk. Neither Magzter.com nor its associates nor employees nor third party content providers guarantee that the service will be completely uninterrupted or error-free or foolproof against miscreant activities. Nor do they warranty that you will get the exact results as expected or promised by the website or product.

11. THE SERVICE AND ALL PUBLICATIONS ARE PROVIDED ON AN 'AS IS' AND 'AS AVAILABLE' BASIS. MAGZTER, ITS AFFILIATES, SUPPLIERS, LICENSORS AND AGENTS EXPRESSLY DISCLAIM ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. WITHOUT LIMITING THE FOREGOING, NEITHER MAGZTER NOR ITS AFFILIATES, SUPPLIERS, LICENSORS OR AGENTS, MAKES ANY WARRANTY THAT (I) THE SERVICE WILL MEET YOUR REQUIREMENTS, (II) THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE, (III) THE INFORMATION THAT MAY BE OBTAINED FROM THE USE OF THE SERVICE OR THAT MAY BE CONTAINED IN THE PUBLICATIONS WILL BE ACCURATE OR RELIABLE, OR (IV) THE QUALITY OF ANY PUBLICATIONS OR THE SERVICE WILL MEET YOUR EXPECTATIONS. YOU ARE SOLELY RESPONSIBLE FOR OBTAINING AND MAINTAINING RELIABLE INTERNET CONNECTIVITY AND YOUR DEVICE. MAGZTER IS NOT RESPONSIBLE FOR YOUR INABILITY TO DOWNLOAD CONTENT. ANY MATERIAL DOWNLOADED OR OTHERWISE OBTAINED THROUGH THE USE OF THE SERVICE IS DONE AT YOUR OWN DISCRETION AND RISK AND YOU WILL BE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR COMPUTER SYSTEM OR MOBILE DEVICE OR LOSS OF DATA THAT RESULTS FROM THE DOWNLOAD OF ANY SUCH MATERIAL. NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED BY YOU FROM MAGZTER OR THROUGH OR FROM THE SERVICE SHALL CREATE ANY WARRANTY.

2. You will maintain and promptly update that information to keep it true, accurate, current and complete. You are responsible for maintaining the confidentiality of your account and password and for restricting access to your computer, and you agree to accept responsibility for all activities that occur under your account, including the selection and use of all content and services.

2.You will maintain and promptly update that information to keep it true, accurate, current and complete. You are responsible for maintaining the confidentiality of your account and password and for restricting access to your computer, and you agree to accept responsibility for all activities that occur under your account, including the selection and use of all content and services.

3. In no event will Magzter.com or any person or entity or third party involved in the creation, production and distribution of the content on the website and the application be liable in contract or legally for any damages, including and not limited to, direct, indirect, incidental, special, and consequential incurred to you while or on using Magzter.com. By registering on the website or downloading the application, you agree that the provisions mentioned in this section shall apply to all use of and content on the website and the application.

3. Without prior written or authorised permission from Magzter, you should not modify, copy, distribute or sell any content obtained from Magzter as everything published here is the proprietary property of Magzter or its licensors. As such unauthorised use may also violate applicable laws including copyright and trademark laws, Magzter strictly prohibits these and will terminate your access and account if any such illegal activity is proved or detected. You should also stand liable for the damages caused by these unauthorised activities. Except as permitted by the Publication's lawful owner, you acknowledge that you do not acquire any ownership rights by downloading Publications accessed through the Service. Except as explicitly required under copyright law or permitted by the features of the Service you may not modify, reverse engineer, publish, transmit, display, participate in the transfer or sale, create derivative works of, or in any way commercially exploit or provide to a third party the content of the App, the Publications, or any portion of them without the express permission of Magzter and the owner of such content. We do not grant you any licenses, express or implied, to the intellectual property of Magzter or Magzter's licensors.

5. You specifically acknowledge that Magzter.com is not liable for any kind of defamatory or offensive or illegal conduct of other users or third parties or their content and that the risk of injury from the foregoing rests entirely with you.

8. Magzter reserves all rights to monitor the content published and inputted by you for the purpose of determining whether you are compliant with these terms and conditions and other operating rules determined by Magzter. Magzter has the right to take decisions about the content and delete them at its own will.

9. Magzter is a distributor and NOT a publisher of the Publications and so Magzter has no editorial control over the content, including opinions, advice, statements, services, offers etc., that is represented in the magazines. So Magzter will not take responsibility for the accuracy or the reliability for any information or facts provided therein or that is made available through the service, by anyone other than authorised Magzter employees who are acting on their official capacities. Accordingly, we have no editorial control over the Publications. Any opinions, advice, statements, services, offers or other information or content expressed or made available by third parties, including those made in Publications offered by the Service, are those of the respective author(s) or publisher(s) and not of Magzter. Magzter will not be liable for any loss or damage caused by your reliance on information obtained through the Service or from the Publications. The Service may contain links to other Internet sites and third-party resources and Magzter does not assume any responsibility or liability for communications or materials available at such linked sites. These links are provided for your convenience only. You are solely responsible for understanding any terms and conditions that may apply when you visit or place an order through a third-party site.

Details of the objectionable content, including its link on our platform

Download your favorite titles and read them offline, anytime and anywhere

Gift your loved ones with a Magzter Gift Card instantly and give them the freedom to read their favorite magazines and newspapers from thousands of best-selling titles.

Gift your loved ones with a Magzter Gift Card instantly and give them the freedom to read their favorite magazines from thousands of best-selling titles.

Gift your loved ones with a Magzter Gift Card instantly and give them the freedom to read their favorite magazines from {{magCount}} best-selling international titles.

Girish Ramdas is the Co-founder and CEO of Magzter, a New York based startup that has been making waves in the global digital publishing business. Magzter has crossed 80 million users since its inception in 2011 from more than 150+ countries with 1000s of magazines, newspapers and books from more than 4,500 publishers worldwide. He has more than 25 years of experience in cross-platform publishing, including print, mobile, and Web development. During this period, he has co-founded and run three successful start-up businesses. He has enabled magazine companies to go digital and helps them monetize their content across the digital world. Girish's deep industry experience in online, mobile and publishing ecosystems has made him an expert in acquisition, marketing and monetizing digital content across platforms globally.

In the event that you encounter any objectionable content on our platform, we have put in place a grievance redressal policy to address your concerns.

Magzter Inc. (“Company”, “we”, “us” or “our”) knows that you care about how your personal information is used and shared. Please read the following privacy policy (the “Policy”) to learn more about our privacy practices. By visiting any of the websites operated by the Company, and any sub-domains thereof, or using any of our mobile applications and other methods of content distribution (collectively, the “Service”), you acknowledge that you accept the practices and policies outlined in this Policy, and you hereby consent that we will collect, use, and share your information in the following ways.

Magzter Inc. is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 80 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

Magzter is committed to providing a safe and secure platform for our users. Please note that Magzter is merely a platform for publishers to distribute their content. We do not control or endorse the content published on our platform. We cannot be held responsible for the actions of our publishers or their content.

Magzter is not responsible for compensating any party that has suffered damages or incurred costs due to any content, or part of the content, that violates their rights. Magzter is not liable to face any legal action in civil court for any violation of rights caused by any content, or part of the content, that infringes the rights of a third party.

Magzter offers the world’s largest {{allyoucanread}} subscription service called {{gold}} which gives digital readers unlimited access to 8,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

Magzter offers the world’s largest “All-You-Can-Read” subscription service called Magzter GOLD which gives digital readers unlimited access to 8,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

Name

Note: This will only share the cover and the publication information, but not the content.

Please fill out this form if you need any help regarding publishing your content on Magzter

Prior to Magzter, he was the President of Dot Com Infoway (DCI) and Galatta Media. His duties included strategic marketing, partnership development, and monetizing content globally. DCI grew from a small team of 3 in 2000 to 300 by 2011 and was dealing with web, software and app development for clients globally.

Since we launched, Magzter has been committed to partnering with global organizations to provide the greatest possible newsstand technology & service to our customers. Whether you are looking to offer magazine subscriptions to your customer database or just want to learn more, Magzter is committed to helping your business grow. To find out more, please fill out the questionnaire below:

The DMCA allows us to restore the removed content if the party filing the original DMCA Notice does not file a court action against you within ten business days of receiving the copy of your Counter Notice.

This Policy covers Company’s treatment of personally identifiable information (“Personal Information”) and other information about you and your computer or device that Company gathers when you are accessing the Service. We may collect Personal Information from you, as explained in more detail below, and we use this Personal Information internally in connection with our Services, including to personalize, provide, and improve our products, services, content, and advertising, and to allow you to set up a user account and profile, to contact you, to fulfill your requests for certain products and services, and to analyze how you use the Services. In certain cases, we may also share some Personal Information with third parties, but only as described in point 4.

This title is included with your Magzter GOLD subscription

To analyze the quality of content and provide appropriate feedback to publishers

We have designated a Grievance Officer to address any complaints related to objectionable content.

We request that any complaint related to objectionable content be sent to the Grievance Officer through email to the above-mentioned email address. We also request that you provide the following details when making a complaint:

and the App that provides you the capability to order, subscribe to and receive the delivery of various magazines, books, news and magazine and publication related content (collectively known as 'Publications') and to have these digital versions of the Publications delivered to you

c. We also collect information associated with your use of the application in order to make personalized recommendations. If you provide your third-party account credentials to us, you understand some content and/or information in those accounts (“Third Party Account Information”) may be transmitted into your account with us if you authorize such transmissions, and that Third Party Account Information transmitted to the Service is covered by this Policy.

f. The Personal Information we collect allows us to respond to your requests, improve our products and services, customize the advertising and content you see, and communicate with you about new products.

is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

n. We will also use usage information in order to ensure users adhere to our Terms of Use. For example, a user’s usage information will help us confirm that a user only downloads a magazine or other content a permitted number of times or to a permitted number of devices.

which gives digital readers unlimited access to 8,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

BrandKnew Magazine - June 2017

BrandKnew Magazine - June 2017

In this issue

BrandKnew Magazine Description: