Branding Opportunities In The Footwear Industry

The hallmark of the global footwear industry has been to provide newer technology to the wearer. The innovation has been relentless. From mid-sole cushioning in the 1970s to today’s self-lacing shoes. But all this is a bit alien to the Indian consumer. Let’s explore what innovation and branding opportunities are relevant for India.

The Affordable Premium

Chennai-based VAPH is a leather footwear brand launched in 2015 to cater to the need for high fashion shoes with no compromise on comfort and style.

A Love, Not Obsession

Recently the world woke to the tragic news of Kate Spade’s death. Her accessories line was known for its quintessential pop of color and bright patterns, and it was the originality of her business model that allowed her to carve out a foothold in the well established world of luxury handbag brands.

12th Edition Of Meet At Agra

The fair was a huge success and the new “Agra Trade Centre” located at a distance of 25 Km from the city was highly appreciated by the exhibiters and the dignitaries present. It is expected that it will boost exports from Agra.

Sense And Cultural Sensitivity

Fallout from the controversy has been swift and harsh. Celebrities called for a boycott; Chinese e-commerce sites pulled D&G products from their virtual shelves; the brand canceled a major fashion show in Shanghai that the video ads were designed to promote.

Style Of Tomorrow - Modello Domani

Modello Domani is the brainchild of Ayush Diwan Khurana. Ayush started his entrepreneurial journey in 2010, with a dating service called Flirtease, followed by launching a retail store selling high-end brands. As a go-getter, Ayush learnt about the entire leather shoes ecosystem, starting from the sourcing of leather to production and then the supply chain process. With a flagship store in Defence Colony, New Delhi the brand has reached high revenue and aims to reach much higher in the future.

Designs Of Exclusivity And Finesse

One of the foremost jewellers, Abhishek Kajaria is a name that symbolises glamour and timeless style. Having completed his studies, he went on to work as a jewellery exporter for 22 years and finally launched his own retail brand, ‘Avama Jewellers’ in 2017. Meticulous craftsmanship and a strong design sensibility create a brand that exudes style and sophistication for the woman of today. His penchant for minimalism urges him to create jewellery that caters to all age groups, and has an international appeal despite its Indian identity. Abhishek quickly garnered attention for his contemporary and traditional aesthetic and his experimentation with materials like rose gold, gemstones and diamonds. A perfectionist by nature, Abhishek grounded Avama Jewellers on the twin pillars of excellence and innovation. Through his vast industry experience, the versatile entrepreneur aims at revolutionising the fine jewellery and lifestyle segment in India with a firm focus on craftsmanship, quality and customer experience. In a short span of time, Abhishek has built a large family of loyal consumers in India and abroad. In an exclusive interview with S&A, Abhishek shares more about the brand.

Creating Uber Chic

Its shoes are designed in studios based out of Florence, Italy, by renowned designers. The designs are then modified by their in-house design experts to adapt to the taste of local customers.

Bags At Guilt-free Prices

Shreya Thakkar never thought of becoming an entrepreneur but accidentally became one, shuffling the letters of life from Finance to Fashion. The founder reckons that the main motive to start the label StruT was to create a range of colourful and quirky bags for all at guilt-free prices. Initially, she started with buying 20 ready made bags made from Vegan Leather and are light in weight. She informs S&A, we are further planning to expand in the southern region of India through online channels as well as offline - by doing the tieups with designer stores, as it has more number of working women, who are not only financially independent.

Agility In Action!

Gain actionable insights on global footwear retail, sourcing, production, design and development.

Treating The World To Their Favorite Shoe

Hush Puppies entered the Indian market 20 years ago and initially positioned itself as the premium men dress footwear brand. The brand has traversed from being Men Dress brand to becoming a ‘Lifestyle footwear’ brand in the last few years, and it now offers an array of casual and multi-occasion footwear range. In an interview with S&A’s N Bobo Meitei, the brand’s Vijay Gogate said, “With increasing per capita footwear consumption and a wide variety of national and international brands operating, Indian market has become a really exciting turf to play on.” Vijay is Flagship Retail Head & Vice President-International Brands at Bata India Limited.

In His Shoes: Imran Virji, Regal Shoes

Imran virji, md, regal shoes has been observing retailers moving into fast lanes by changing their strategic positions. He, too, saw an opportunity to help rebuild the embattled retail icon, preserve thousands of jobs, and turn it back into the powerhouse it once was. Imran shares his views with s&a’s amit chopra.

Leading in good Fashion:The design house London

The Design House London is a design agency that provides a bespoke service, working hand in hand with clients to supply creative direction in trend analysis, market intelligence, sourcing, expert freelance designers and product development, covering all aspects of clothing, footwear and accessories for womenswear, menswear and childrenswear customers.

Lasting A Bright Future: Toni Rossi

Lasting A Bright Future: Toni Rossi

Apprentice To Master: Alexis Isabel

Alexis Isabel’s guiding philosophy has always been to prioritize shoes as the centerpiece of any outfit.

Carrying Your World In Sustainable Fashion

Individual fashion, as well as the fashion industry as a whole, is increasingly becoming more sustainability-centric with delivering products that are organically sourced, use natural materials and do minimal harm to the planet.

Irasva Launches Flagship Store In Mumbai

IRASVA, a one-stop destination for everyday fine jewellery for women of today’s age, launches its first store in the heart of Mumbai city.

Sonam Kapoor & Traworld

Rise in the personal disposable income, travelling expenditure of the households, development of retailing and specialty stores and growing acceptance of luggage bags as a lifestyle product by the customers have contributed significantly to luggage industry in India.

Hidesign - An Cological Rebellion

Hidesign’s origin lies in an ecological rebellion against synthetics and chemical tanning.

Monk Story - Sense Of Quirkiness

Monk Story offers a variety of range of products with footwear being its main focus. Currently, the product range it caters comprises of shoes, dress, office, casual and running, and messenger and travel bags.

4th Designers Fair In Chennai

Indias most exciting exhibition for designs and kit makers.

Flyrun

A Brand Worth Investing In.

Lee Cooper Hosts A Preview Of Its Footwear Range

SPRING SUMMER 19 COLLECTION

Formal Shoes Segment In India

The current footwear consumptionscenario is changing rather remarkably, especially in metro cities due to increase in consumer spending patterns and awareness of latest trends. The masses are becoming more vigilant towards the expansive availability of styles.

The Modern Fairytale Of Our Wardrobe

Vocal fashion critic and entrepreneur Kanika Bhatia writes, from breathing room for your breasts, ankle shaming, fat shaming, and the over emphasis on boundaries pertaining to trims on our clothing, its been quite a journey our ladies have battled.

Style Testament For Every Woman

To multiply its consumer base, VIP Industries expanded its focus from the male-dominated luggage category to tap the large female consumer base through the handbag brand Caprese. With Bollywood star Alia Bhatt as its ambassador, VIP wants its female handbag brand Caprese to be the growth driver for the company. Today, it is available at more than 1300 points of sale across the country, including select company-run stores, franchisee stores, multi-brand dealers and leading department store chains. In an exclusive interaction with S&A, its CEO Sudip Ghose says, our emphasis will continue to lie on providing women with the leading fashion trends of the season.

Believing In The Audacity Of Hope

Arctic Fox, the name, was inspired by the animal of the same name.The brand offers a wide range of products ranging from backpacks and duffel bags to messenger bags, to mention a few. Its Founder and CEO, Sridhar Thirunakara informs S&A, “We will be first in the country to launch color changing bag that changes color when exposed to the sun or any kind of heat. We have also done extensive research to bring about tiny innovations to our products by increasing the attractiveness and ease of use.”

Slow Is Smart

In this issue, outspoken fashion critic and renowned entrepreneur Kanika Bhatia takes on the growing trend of fashion waste which we put out just because we can.

Indian Handbag Industry

As fast fashion has become a norm in the highstreet segment the trends are changing at a rapid pace and brands are working towards introducing fashionable and Instagram worthy designs.

Fashion Access Hong Kong 2019

Asia’s leading fashion accessories trade show- The Fashion Access will take place from 13thMarch to 15thMarch 2019 in Hong Kong.