A Brand Worth Investing In.
The first impression is always the most important, and keeping that in mind Weltech Shoes designed and curated Flyrun collection. “We’re passionate about Flyrun,” said Rajesh Vig, Director Weltech Shoes, “We want to remind customers of why they fell in love with us in the first place, and celebrate the amazing spirit of women power.”
“Flyrun gives us the opportunity to tap into the Indian women footwear retail space with a new and innovative fashion product. We are a one of a kind brand, dealing in knitted fabrics specially developed for footwear,” said Ritu Vig, Director, Weltech Shoes.
Plying his vast experience in the footwear manufacturing industry and utilizing a small-batch production model, Rajesh Vig has produced a superlight training/racing flat with a neon colors and a lightweight lifestyle shoe aimed at the athleisure market. Apart from the MBO’s and dealers, Flyrun will be sold online through various ecommerce sites. Rajesh Vig curated his first collection of 500 styles on 31st Aug’18 and hosted 150 plus dealers. “We’re excited to be back in the marketplace with something fun, lightweight and unique,” said Rajesh. “This is just the start of what we plan to do. With small-batch production, we can be nimble and continually create new models.”
This story is from the October 2018 edition of Shoes and Accessories.
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This story is from the October 2018 edition of Shoes and Accessories.
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