‘IKEA BROUGHT THE WORLD TO SWEDEN...’
Ingvar Kamprad, the founder of IKEA, passed away on 27 January 2018 at the age of 91. He was the Swedish embodiment of the American dream, starting out as a farmer’s boy in the isolated province of Småland and ending up as one of the world’s wealthiest entrepreneurs. He was born in Pjätteryd and died in Liatorp – prosaic names which make urban Swedes smile with a mixture of affection and condescension. The names also disguise the fact that he spent 40 years living in his exclusive mansion overlooking Lake of Geneva in Switzerland.
This story is from the March 2018 edition of Swedish Press.
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This story is from the March 2018 edition of Swedish Press.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 8,000+ magazines and newspapers.
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Inter-cultural Conflict: Inspired By A True Story
Read through this story and try to find the cultural dimensions defined on page 12. (Answers in the endnotes.)
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Dr Fons Trompenaars is co-founder of the consultancy firm Trompenaars HampdenTurner, and is the author of the book Riding the Waves of Culture. This book, now in its third edition, has sold over 120,000 copies and has been translated into 16 languages. Two central themes in the book are the definitions of cultural norms and values, and how they translate into seven cultural dimensions (please see the companion article on page 12 – 13). Swedish Press spoke to Dr Trompenaars and his Australian business partner Sean Williams, co-founder and Commercial Director of Mundus International. Sean is currently living in Sweden and advises foreign diplomats and business executives on how to interpret Swedish culture, traditions and institutions.
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