Read through this story and try to find the cultural dimensions defined on page 12. (Answers in the endnotes.)
The year is 1987. A political thaw is softening the relationship between East and West. A Western delegation arrives in Moscow to negotiate the launch of an American-built spacecraft with a Russian rocket manufacturer. If the negotiations succeed, this will be the first Western satellite ever to be launched by a Soviet rocket. History is about to be made.
The Western delegation consists of the American project manager Susan Cartland, accompanied by an American female lawyer and a Swedish male expert on launch systems. The three of them are 30 – 35 years old. Susan is a rising star within the company where she works. She has recently been appointed project manager on the basis of her technical knowledge, strong convictions and ability to rally people around her1. She has picked her negotiating team because they share her temperament and values2.
This story is from the March 2018 edition of Swedish Press.
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This story is from the March 2018 edition of Swedish Press.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 8,000+ magazines and newspapers.
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Inter-cultural Conflict: Inspired By A True Story
Read through this story and try to find the cultural dimensions defined on page 12. (Answers in the endnotes.)
Nobel Center Och Elekta Tillkannager Nytt Partnerskap
Nobel Center Och Elekta Tillkannager Nytt Partnerskap
Art And Artifacts
Art And Artifacts
Riding the Waves of Culture
Dr Fons Trompenaars is co-founder of the consultancy firm Trompenaars HampdenTurner, and is the author of the book Riding the Waves of Culture. This book, now in its third edition, has sold over 120,000 copies and has been translated into 16 languages. Two central themes in the book are the definitions of cultural norms and values, and how they translate into seven cultural dimensions (please see the companion article on page 12 – 13). Swedish Press spoke to Dr Trompenaars and his Australian business partner Sean Williams, co-founder and Commercial Director of Mundus International. Sean is currently living in Sweden and advises foreign diplomats and business executives on how to interpret Swedish culture, traditions and institutions.
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