Olympus Unveils PEN E-P7 MFT System Camera

Olympus has announced the PEN E-P7 Micro Four Thirds System camera. The E-P7 body weighs 337 g, and when combined with the M.Zuiko Digital ED 14-42 mm f/3.5-5.6 EZ standard zoom lens, it weighs 430 g.

Panasonic Expands Lumix S Series

Panasonic has introduced a new large-aperture standard fixed focal length lens, the Lumix S 50 mm f/1.8 (S-S50), as the second addition to the series of four f/1.8 large-aperture lenses based on the L-Mount system standard.

Keeping Consumer at the Centre of Innovations

The Covid-19 pandemic has pinned the imaging industry down for more than a year, eroding revenues, and affecting livelihoods. With firm foundations in imaging and healthcare, Fujifilm has tactfully weathered many crises in the past. Here is Haruto Iwata, Managing Director, Fujifilm India, sharing the company’s strategies with the readers of Smart Photography.

Continuing the Tradition

Epson had recently launched the EcoTank L8180 photo printer and we could not be more curious about how it adds value to the company’s lineage. Here we have Siva Kumar, Senior General Manager of Inkjet Printers, Epson India, in conversation with Smart Photography.

Versatile Zoom

Canon RF 24-70 mm f/2.8L IS USM ₹2,00,995

Oppo Launches New 5G Device

Oppo has announced the launch of the new A53s 5G smartphone, as sleek and affordable option in the 5G ready phone market.

Epson Launches Multifunction EcoTank L8180 Photo Printer

Epson has announced the launch of the Epson EcoTank L8180 Photo Printer. The L8180 is a multifunction printer that reportedly delivers a higher colour gamut for photo prints with powerful performance and affordability.

Vivo Launches V21 Smartphone

Vivo has expanded its camera and design focussed V series with the launch of the V21 smartphone.

THE UNSEEN WORLD

Roshan was born and brought up in Ranchi. Professionally, he is a Gazetted Officer in the Judiciary Department of the govt. of Jharkhand. Roshan is fascinated by Macro Photography. “I used to get allured with the pictures covering delicate details of the unseen macro world- especially tiny insects, which ultimately triggered my passion towards macro photography. My journey as a Macro Photographer started in the last quarter of the year 2018. Though I rarely get time to pursue photography due to my profession, but, whatever time I manage, I love spending it with my ‘macro subjects’. Some of my favourite venues for Macro photography are Horhap Jungle, Ranchi, Birsa Zoo, Ormanjhi and of course my own garden.”, says Roshan. Instagram: @macro_roshan

TIPS FOR FLOWER PHOTOGRAPHY

Flowers bring a sense of freshness into our lives. Here are a few tips, which, when followed, can improve your flower photography.

Tips on Photographing Sunrise/Sunsets

Everyone loves sunrise and sunsets. Let’s say, that you take a photo trip to an exotic location. Unless you know that area well, you may not know where exactly to go for the best sunrise/ sunset experience.

Santosh Sivan Partners with Canon

Canon has announced the on-boarding of Director, Cinematographer and Filmmaker Santosh Sivan as part of its Cinema EOS Ambassador programme. Sivan has been a part of the Indian film fraternity for over 30 years and has worked on various films across Malayalam, Tamil, Hindi, and Telugu languages. He has won 14 National Awards, and for his contribution to Indian cinema, he has been awarded with the Padma Shri, by the President of India in 2014. He has 21 international awards to his credit and his most recent films include, Lies We Tell, Chekka Chivantha Vaanam and Darbar.

Quick Adaptation is the Key to Success

Sony has launched its most advanced full frame camera recently, and like our readers, we are curious to know about the future of Sony’s Alpha line-up in the increasingly crowded Full Frame Mirrorless segment. Here we have Mukesh Srivastava, Head of Digital Imaging Business, Sony India, in conversation with Smart Photography.

All-round Excellence

Canon RF 70-200 mm f/2.8L IS USM ₹2,31,995

The first super-speed Z mount lens from Nikon!

Nikkor Z 50 mm f/1.2 S ₹1,79,995

Sony Launches FX3 FullFrame Camera

Sony has launched the FX3 camera as the latest addition to its Cinema Line cameras. The FX3 flaunts a full-frame, back-illuminated Exmor R CMOS sensor full-frame 10.2megapixel (approx. effective) count for movie recording (and 12.1 effective megapixels for stills) along with the BIONZ XR image processing engine.

Sony Announces New Additions to Xperia Series Smartphones

Sony has announced two new additions to its Xperia 1 and 5 flagships series line-ups with the Xperia 1 III and Xperia 5 III.

SHOOTING HANDHELD IN LOW LIGHT

Ashok Kandimalla has been in the photographic field for over three decades and has extensive experience in both film and digital photography. Being an electronics engineer by profession and a photographer, he possesses a unique and deep insight into the technical aspects of digital photography and equipment. He has published more than a 100 articles on photography and some of his writings have also been published in the well-known international magazine Popular Photography. An avid collector of photographic books and vintage cameras, Ashok has a keen interest in the history of photography and a passion for sharing his knowledge on photography through teaching and writing. He is the only Indian photographer to be featured on the Nikon Centenary website. He is presently working as a Management and Engineering consutant. He can be reached at kashokk@gmail.com.

A Fine Portrait Lens

FUJIFILM XF 50 mm F1.0 R WR ₹149,999

Venus Optics Expands Laowa Series

Venus Optics has introduced additional variants to 2 of its popular Laowa lenses i.e. Canon RF mount for the Laowa 11 mm f/4.5 FF RL lens (Full Frame) and Nikon Z mount for Laowa 65 mm f/2.8 2x UltraMacro APO (APS-C).

Sony Releases New Full-frame Mirrorless Camera

Sony has announced the arrival of its new full-frame mirrorless Alpha 1 camera. The Alpha 1 comes with a 50.1-megapixel full-frame stacked Exmor RS image sensor. The image sensor is built with integral memory and paired with an upgraded BIONZ XR imaging processing engine.