We are back from a long lockdown period and the situation does not seem to have improved much. What were the major learnings during this period for the digital imaging segment? How do you plan to translate these learnings into action?
In the past one year, we observed numerous new trends such as rise in OTT content creation, cinematic movie-making, professional and serious vlogging, live streaming and hobby as well as indoor photography. Keeping our finger on the pulse of market requirement, Sony has constantly fuelled the market with a wide variety of products ranging from industry-leading mirrorless cameras, professional and consumer cinema lines for professional quality live streaming in-line with every kind of demand.
Since movement has been severely restricted, buying trends from e-commerce channel has been on an upswing. In order to cater to such a demand from the online segment, we made sure to further strengthen our presence and availability across all the major e-commerce platforms in India.
As far as our approach is concerned, we continued with our workshops and tutorials online so that consumers can spend more time nurturing themselves into professionals. In fact, Sony has been the first camera brand to adapt to the environment and make a complete shift from offline to online. Going forward, even when things normalise, we would continue our online sessions, since people can participate as per their availability and comfort.
The basics however remain the same that technology changes swiftly and we should be able to adapt it in no time. We will continue to tap newer avenues by bringing in the latest technology and give power to the creators to realise their full potential.
Continue reading your story on the app
Continue reading your story in the magazine
Canon RF 24-70 mm f/2.8L IS USM ₹2,00,995
Oppo Launches New 5G Device
Oppo has announced the launch of the new A53s 5G smartphone, as sleek and affordable option in the 5G ready phone market.
Epson Launches Multifunction EcoTank L8180 Photo Printer
Epson has announced the launch of the Epson EcoTank L8180 Photo Printer. The L8180 is a multifunction printer that reportedly delivers a higher colour gamut for photo prints with powerful performance and affordability.
Vivo Launches V21 Smartphone
Vivo has expanded its camera and design focussed V series with the launch of the V21 smartphone.
THE UNSEEN WORLD
Roshan was born and brought up in Ranchi. Professionally, he is a Gazetted Officer in the Judiciary Department of the govt. of Jharkhand. Roshan is fascinated by Macro Photography. “I used to get allured with the pictures covering delicate details of the unseen macro world- especially tiny insects, which ultimately triggered my passion towards macro photography. My journey as a Macro Photographer started in the last quarter of the year 2018. Though I rarely get time to pursue photography due to my profession, but, whatever time I manage, I love spending it with my ‘macro subjects’. Some of my favourite venues for Macro photography are Horhap Jungle, Ranchi, Birsa Zoo, Ormanjhi and of course my own garden.”, says Roshan. Instagram: @macro_roshan
TIPS FOR FLOWER PHOTOGRAPHY
Flowers bring a sense of freshness into our lives. Here are a few tips, which, when followed, can improve your flower photography.
Tips on Photographing Sunrise/Sunsets
Everyone loves sunrise and sunsets. Let’s say, that you take a photo trip to an exotic location. Unless you know that area well, you may not know where exactly to go for the best sunrise/ sunset experience.
Santosh Sivan Partners with Canon
Canon has announced the on-boarding of Director, Cinematographer and Filmmaker Santosh Sivan as part of its Cinema EOS Ambassador programme. Sivan has been a part of the Indian film fraternity for over 30 years and has worked on various films across Malayalam, Tamil, Hindi, and Telugu languages. He has won 14 National Awards, and for his contribution to Indian cinema, he has been awarded with the Padma Shri, by the President of India in 2014. He has 21 international awards to his credit and his most recent films include, Lies We Tell, Chekka Chivantha Vaanam and Darbar.
Quick Adaptation is the Key to Success
Sony has launched its most advanced full frame camera recently, and like our readers, we are curious to know about the future of Sony’s Alpha line-up in the increasingly crowded Full Frame Mirrorless segment. Here we have Mukesh Srivastava, Head of Digital Imaging Business, Sony India, in conversation with Smart Photography.
Canon RF 70-200 mm f/2.8L IS USM ₹2,31,995
A Viewer's Guide to the Future of Entertainment
The pandemic has changed Hollywood. Here are five shifts that will last
Got Livestream If You Want It
A year into the pandemic, the improved quality of livestream concerts is helping to bridge the gap between artists and their socially distanced fans.
WITH LEAD GUITARIST OL DRAKE NOW MANNING THE MIC, ENGLAND’S EVILE RETURN TO UNLEASH VINTAGE THRASH METAL HELL WITH THEIR LATEST ALBUM
Monetizing Social Media
Rising Star – Jessica McNamee – Blade Runner
Jessica McNamee is ready to knock us out in the new Mortal Kombat
6 apps that take you to a VR world
Grab a headset and jump into virtual reality
NETFLIX SCORES STREAMING RIGHTS TO NEW TOP SONY FILMS
Netflix further beefed up its film catalog on Thursday in a multi-year deal that will make it the new streaming home to Sony Pictures’ top releases in the U.S.
LAWMAKERS CALL YOUTUBE KIDS A ‘WASTELAND OF VAPID' CONTENT
A House subcommittee is investigating YouTube Kids, saying the Google-owned video service feeds children inappropriate material in “a wasteland of vapid, consumerist content” so it can serve them ads.
AIRPODS MAX: OPULENT AUDIO THAT SHOULDN'T COST SO MUCH
APPLE’S HIGH-END HEADPHONES LOOK, SOUND, AND FEEL GREAT, BUT THE PRICE ISN’T RIGHT.
2-10 PLAYERS | 60 MINUTES | AGES 8+