Unique & Boutique
MyHome|April 2018

Boutique hotels, interior design, and redefining that five-star experience.

According to real estate investment giant JLL, more than 13 million hotel rooms are listed today and there are more being constructed as we speak. Hotels go through numerous branding strategies to increase bookings. Some bank on heritage, prestige, and location. However, there are those who know that the hospitality industry is also a battle of good interior design.

LOVE ON FIRST CLICK 

Most people say that they book rooms based on referrals or positive reviews. However, aside from price, one of the first reasons you narrow down on a potential booking is based on how the room looks like. Interior design is all about sending a message. What is that hotel trying to tell you through their rooms?

The interior is the first impression and as cliché as it may be, first impressions always matter. People wouldn’t notice how mind-blowing your hotel service is if you can’t visually entice them. And if a hotel doesn’t get noticed, it won’t get booked.

BLAND HOTEL ROOMS ARE DEAD 

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