Making audience data talk
OUTDOOR ASIA|January 2020
Moving Walls is taking steps to provide clients with advanced location intelligence and powerful audience targeting capabilities

Audience data is today the centre-piece of OOH business conversations, and Moving Walls has etched a prominent place for itself in the OOH audience data analytics space, with its business footprints expanding in the global markets including India. To build the audience measurement metrics, Moving Walls leverages multiple data sources, such as, tracking of movement of smartphones using GPS, anonymised profiling of users engaged in active social media conversations, use of loT devices to map movement of smartphones. The loT devices also have still image and video capture capability that can be used to obtain the count of people, vehicles, etc. In an interaction with team Outdoor Asia, Navonil Roy, Moving Audiences Decisions, said that in the Indian market, Moving Walls tracks the movement of some 160 million smartphone devices every month.

The inputs obtained through the multiple data sources are analyse to build profiles of audiences at different locations. Further, with the use of facial recognition tools, attributes are assigned to the audiences, like age and gender. Also, the patterns in the behaviour of the audiences are arrived at by tracking the movement of users’ smartphones and their social media conversations. “We draw the patterns over time by tagging a person and mapping his activities and movements,” he cites.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM OUTDOOR ASIAView All

‘Airport advertising works well for our brand'

Charu Malhotra Bhatia, Head of Marketing at Somany Ceramics Ltd talks about the brand’s outlook on airport advertising and other aspects of OOH, in an interview to Bhawana Anand.

4 mins read
OUTDOOR ASIA
January 2020

‘OOH is the soul of advertising'

Rakesh Sharma, Dy General Manager - Marketing, Bank of Baroda talks about the banking major’s approach to OOH advertising in an interview to Pray Jani.

6 mins read
OUTDOOR ASIA
January 2020

'DOOH is giving more brands access to the media'

Jian Tsin Hor, Managing Director, Rapport Malaysia talks about the changing contours of Malaysia’s OOH industry, in an interview to Rajiv Raghunath.

4 mins read
OUTDOOR ASIA
January 2020

Making audience data talk

Moving Walls is taking steps to provide clients with advanced location intelligence and powerful audience targeting capabilities

3 mins read
OUTDOOR ASIA
January 2020

Goa OOH - At the threshold of a makeover

Even as the industry has had to tackle the menace of unauthorised business, multiplicity of OOH norms and jurisdictions, there are visible signs of positive change with forward looking administrators wanting to usher in digital OOH media and regulate the business expeditiously

9 mins read
OUTDOOR ASIA
January 2020

'Consolidation is key to sustained OOH growth'

Major constituents of the Malaysian OOH industry have embarked on a transformational journey to achieve accelerated business growth

4 mins read
OUTDOOR ASIA
January 2020

‘Infra Development, DOOH Will Drive Biz Growth'

Amardeep Singh, Director, Ronak Advertising shares his perspectives on the OOH growth opportunities in the Thane and Navi Mumbai markets

1 min read
OUTDOOR ASIA
November 2019

‘If Our Concessionaires Win, Then We Win'

As the largest Metro network in the country, Delhi Metro Rail Corporation (DMRC) has many firsts to its credit. The Metro network clocks ad revenues in the range of Rs 150 crore per annum and is bullish on increasing the ad revenues through station cobranding and other innovative means. A K Garg, Director (Operations), DMRC talks about the advertising aspects. Edited excerpts:

4 mins read
OUTDOOR ASIA
November 2019

Widescale Awareness Is Central To Green Printing Adoption

Smarth Bansal, DGM, Colorjet shares his thoughts on the factors that will drive wider adoption of green OOH printing solutions in the Indian markets

3 mins read
OUTDOOR ASIA
November 2019

Simply Creative

Diwali Creative Places

6 mins read
OUTDOOR ASIA
November 2019
RELATED STORIES

Univs must offer four-year UG programme from '23

Mumbai: The state’s chief electoral officer Shrikant Deshpande has flagged the need for a mechanism that will require all college aspirants to enrol themselves as voters.

1 min read
The Times of India Mumbai
November 25, 2022

'Am I a Naxal or terrorist?': Shrikant Tyagi is back home

RETURNING TO his home in Noida's Grand Omaxe society after being released from Luksar jail on Thursday evening, following his arrest in August for misbehaving with a woman in the residential complex, Shrikant Tyagi received a warm welcome from his family and well-wishers.

1 min read
The Indian Express Delhi
October 21, 2022

What Brought Big Crowd To Noida: Community Pride, Call For ‘Justice’

Participants Say Misinformation Being Spread

2 mins read
The Times of India
August 22, 2022

श्रीकांत पर गैंगस्टर एक्ट में भी मुकदमा दर्ज

चालक संग बनाया था गिरोह, नोएडा के फेज-2 थाने में रजिस्टर्ड

1 min read
Hindustan Times Hindi
August 11, 2022

BJP's media, zila staff: Meet Tyagi supporters who barged into society

The Indian Express met with the families of both men in Loni on Monday.

2 mins read
The Indian Express Delhi
August 09, 2022

Our hands are not tied, says Shinde's MP son on vandalism

Addressing a large crowd of more than 1,500 people for the first time since the rebellion by his father, Shiv Sena leader Eknath Shinde, MP Shrikant Shinde warned the Shiv Sainiks against resorting to vandalism and said remaining silent does not mean their hands are tied. Earlier in the day, Shiv Sena party workers had ransacked the Ulhasnagar office of Shrikant, MP from the Kalyan constituency.

1 min read
The Times of India Mumbai
June 26, 2022

Praggnanandhaa receives tenure-based engagement letter from IndianOil

Young Indian Grandmaster R Praggnanandhaa has been roped in by IndianOil and would be receiving all the backing from the PSU major, according to a top official.

1 min read
Millennium Post Delhi
May 28, 2022

KUNAL MANIAR

The AD 100 architect's latest project is a massive terrace garden teeming with native indigenous plants, creating a microclimate of its own and a green sanctuary for the homeowners right in the middle of the city.

3 mins read
AD Architectural Digest India
May - June 2022

Heavyweights from last Cabinet dropped

Shrikant Sharma, Sidharth Nath Singh among those left out

1 min read
The Indian Express Delhi
March 26, 2022

Jalsa wins appreciation for its gripping narrative

Amazon Original Movie Jalsa, which had its glob-al premiere on the weekend, has been getting alot of appreciation from critics as well as the audience.

1 min read
The Times of India Hyderabad
March 20, 2022