Dominating the Thane and Navi Mumbai region with a variety of formats, Ronak Advertising offers brands with various advertising opportunities to target the growing markets there. The region is seeing significant development with Mumbaikars in large numbers migrating to Navi Mumbai for better opportunities and a higher standard of living.
Better connectivity by road and rail has led to an influx of working-class people to this area that has also seen massive infrastructure development in recent years.
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‘Airport advertising works well for our brand'
Charu Malhotra Bhatia, Head of Marketing at Somany Ceramics Ltd talks about the brand’s outlook on airport advertising and other aspects of OOH, in an interview to Bhawana Anand.
‘OOH is the soul of advertising'
Rakesh Sharma, Dy General Manager - Marketing, Bank of Baroda talks about the banking major’s approach to OOH advertising in an interview to Pray Jani.
'DOOH is giving more brands access to the media'
Jian Tsin Hor, Managing Director, Rapport Malaysia talks about the changing contours of Malaysia’s OOH industry, in an interview to Rajiv Raghunath.
Making audience data talk
Moving Walls is taking steps to provide clients with advanced location intelligence and powerful audience targeting capabilities
Goa OOH - At the threshold of a makeover
Even as the industry has had to tackle the menace of unauthorised business, multiplicity of OOH norms and jurisdictions, there are visible signs of positive change with forward looking administrators wanting to usher in digital OOH media and regulate the business expeditiously
'Consolidation is key to sustained OOH growth'
Major constituents of the Malaysian OOH industry have embarked on a transformational journey to achieve accelerated business growth
‘Infra Development, DOOH Will Drive Biz Growth'
Amardeep Singh, Director, Ronak Advertising shares his perspectives on the OOH growth opportunities in the Thane and Navi Mumbai markets
‘If Our Concessionaires Win, Then We Win'
As the largest Metro network in the country, Delhi Metro Rail Corporation (DMRC) has many firsts to its credit. The Metro network clocks ad revenues in the range of Rs 150 crore per annum and is bullish on increasing the ad revenues through station cobranding and other innovative means. A K Garg, Director (Operations), DMRC talks about the advertising aspects. Edited excerpts:
Widescale Awareness Is Central To Green Printing Adoption
Smarth Bansal, DGM, Colorjet shares his thoughts on the factors that will drive wider adoption of green OOH printing solutions in the Indian markets
Diwali Creative Places
LiDAR MAPPING A GOLD MINE
When Consolidated Gold Mine in Dahlonega, Georgia, wanted to open more of its areas to public tours, they asked Inspired Intelligence, a family owned and operated drone business in Buford, Georgia, to help. Inspired Intelligence CEO and founder Nir Pe’er explained, “Besides drone technology, we also used new, amazing cutting-edge technology called LiDAR.
How four master builders defined the path of the 2021 BMW R 18
Yoyo Chang turned a hunch born in an English high school cafeteria into a next-generation payments app backed by serious, well-heeled investors
The Fintech Revolution Is Finally Here— And So Are the Regulators
SPEAKING IN OCTOBER to his banking brethren at the world’s biggest payments confab—the annual Sibos conference— Jamie Dimon didn’t mince words.
HOSPITALS CAN CARE FOR MEDICARE PATIENTS AT HOME IN PANDEMIC
Hospitals will be allowed to care for Medicare patients in their own homes during the pandemic under a government program announced Wednesday to help hospitals deal with the latest surge.
GLOBAL TECH GIANTS THREATEN TO LEAVE PAKISTAN OVER NEW RULES
Internet and technology companies have threatened to leave Pakistan after the government granted blanket powers to authorities to censor digital content, a move critics say was aimed at curtailing freedom of expression in the conservative Islamic nation.
LIGHTS, CAMERA, SELL: RETAILERS WANT YOU TO WATCH AND SHOP
When Jenna Powell gets in front of a camera, she can sell $10,000 worth of sparkly dresses and tie-dye hoodies in 40 minutes.
PFIZER: COVID-19 SHOT 95% EFFECTIVE, SEEKING CLEARANCE SOON
Pfizer said this week that new test results show its coronavirus vaccine is 95% effective, is safe and also protects older people most at risk of dying — the last data needed to seek emergency use of limited shot supplies as the catastrophic outbreak worsens across the globe.
SAL'S POLIKARPOV I-16
Valery Chkalov Red Five
TAIWAN PROCESSOR CHIP MAKER TO SET UP $3.5 BILLION U.S. ARM
A Taiwanese maker of processor chips for Apple Inc. and other customers plans to invest $3.5 billion to set up its second U.S. manufacturing site amid American concern about relying too heavily on sources in Asia for high-tech components.