‘Airport advertising works well for our brand'
Charu Malhotra Bhatia, Head of Marketing at Somany Ceramics Ltd talks about the brand’s outlook on airport advertising and other aspects of OOH, in an interview to Bhawana Anand.
‘OOH is the soul of advertising'
Rakesh Sharma, Dy General Manager - Marketing, Bank of Baroda talks about the banking major’s approach to OOH advertising in an interview to Pray Jani.
'DOOH is giving more brands access to the media'
Jian Tsin Hor, Managing Director, Rapport Malaysia talks about the changing contours of Malaysia’s OOH industry, in an interview to Rajiv Raghunath.
Making audience data talk
Moving Walls is taking steps to provide clients with advanced location intelligence and powerful audience targeting capabilities
Goa OOH - At the threshold of a makeover
Even as the industry has had to tackle the menace of unauthorised business, multiplicity of OOH norms and jurisdictions, there are visible signs of positive change with forward looking administrators wanting to usher in digital OOH media and regulate the business expeditiously
'Consolidation is key to sustained OOH growth'
Major constituents of the Malaysian OOH industry have embarked on a transformational journey to achieve accelerated business growth
‘Infra Development, DOOH Will Drive Biz Growth'
Amardeep Singh, Director, Ronak Advertising shares his perspectives on the OOH growth opportunities in the Thane and Navi Mumbai markets
‘If Our Concessionaires Win, Then We Win'
As the largest Metro network in the country, Delhi Metro Rail Corporation (DMRC) has many firsts to its credit. The Metro network clocks ad revenues in the range of Rs 150 crore per annum and is bullish on increasing the ad revenues through station cobranding and other innovative means. A K Garg, Director (Operations), DMRC talks about the advertising aspects. Edited excerpts:
Widescale Awareness Is Central To Green Printing Adoption
Smarth Bansal, DGM, Colorjet shares his thoughts on the factors that will drive wider adoption of green OOH printing solutions in the Indian markets
Diwali Creative Places
It's Dooh Time, Everywhere
The Video Everywhere Summit 2019 organised by the Digital Place-based Advertising Association (DPAA) at the Sheraton Times Square, New York on October 15 featured in-depth discussions on the key factors influencing the growth of DOOH media worldwide. Key takeaways from the deliberations are captured below:
Getting The Most Out Of Cricket
Jaaguar Media Solutions offers cricket ground branding opportunities that have been maximised by top brands like Kurl-On
A Big Price To Pay For Policy Stalemate
Bengaluru OOH media operators were hopeful that the much awaited revised bylaws on outdoor advertising will be introduced before the onset of the festive season, but their expectations have been belied
‘OOH An Organic Choice In Our Media Planning'
Sagar Kochhar, Chief Marketing Officer, Rebel Foods highlights the tangible outcomes from OOH advertising, and the media preferences of the brand
‘Interactive Technologies Can Bring Alive Ooh Essence'
Thapas Joseph, President of Fountainhead Digital MKTG talks about the myriad OOH opportunities that will come by with the use of extended technologies. Edited excerpts.
ZEE Talkies Makes A Spectacular Ganesh ‘sthapana'
The innovation was done in association with Alakh Advertising & Publicity
Posterscope – In The Ooh Driver's Seat
The specialist agency is credited with taking major initiatives to bring technology into OOH business in India, which has also contributed to the organisation’s accelerated growth year-on-year
Transport Advertising Steers Russian OOH Progress
Alexander Epin, Head & Co-Owner of TMG (Transit Media Group), Russia’s largest transit media operator, talks about the company’s outlook on transit media advertising in an interview to Rajiv Raghunath. Alexander, who is also Co-Chairman of the ACAR OOH Committee (Association of Communication Agencies of Russia), commands 25 years of experience in senior operational and ownership role in the transport advertising business. He holds a degree in nuclear physics from St-Petersburg State Polytechnic University. Excerpts of the interview:
Vodafone Paints The Town Red During Uttarayan
Two Vodafone branded vans traversed the length and breadth of Ahmedabad and Surat with giant ‘manjha charkhas’ mounted on them. Vodafone customers were sent periodic SMS updates on the location of the van, where they could ‘Recharge their Manjha’ firkis while demonstrating their kite flying skills.
VIVO Does A Hat-trick With Dmrc Okhla NSIC Station Branding
After Mumbai and Gurugram, VIVO creates a big brand presence in Delhi with expansive Metro station branding.
Rustomjee Creates A Whole Township Inside Mumbai Metro
The real estate brand has used floor graphics and other innovations inside Mumbai Metro rakes to depict the different amenities available at the Rustomjee Urbania Township.
Mall Media Demand Is On The Upswing
South City Mall Kolkata, the most prominent mall in the city, which was shut for several months for renovation, recently celebrated the mall’s 10th anniversary. The mall offers a whole gamut of advertising formats that include 12 video walls, LED screens, six escalators panels with one giant LED wall, lift lobby media and backlit LED. International brands like Forever 21 and Sephora are leveraging the branding opportunities at the mall. Dip Biswas, DGM-Operations & Marketing, South City Projects (Kolkata) Limited shares his perspective on the OOH advertising opportunities in an interview with Ria Banerjee. Edited excerpts:
Adidas Turns The Spotlight On ‘Predator'
The multi-city campaign featured a unique 3D innovation -- planned and executed by Posterscope -- targeted at the football players and fans across all age groups.
OAA 2017 Winners Awarded
26 different companies won the awards. Madison won 3 Golds, while DDB Mudra Group won 2 Golds. Overall, Madison OOH won 10 metals, while DDB Mudra Group won 6. Posterscope, Rapport Outdoor Advertising, Atin Promotions & Advertising, and Tribes Communication won 3 each.
'Rivalry Is Relevant'
Joy Bhattacharjya, Project Director, FIFA U-17 World Cup made a presentation on the theme of ‘Building Bridges: For OOH Business’
'Digital OOH Will Drive The Consumption Of This Platform'
Raman Kalra, Partner, Entertainment & Media Sector, PwC India addressed the Foundation Session on the theme of ‘How emerging media consumption patterns impact OOH’
'Amalgamation Of Digital And Traditional OOH Is The Future'
Naren Patel, CEO, Primesight, UK made his presentation on the subject of ‘How digital technologies, automation are driving OOH growth’
OAC 2017: Glimpses Of Transformational Change Of India OOH
The 13th edition of the Outdoor Advertising Convention, organised in Mumbai during July 28-29, 2017, trained particular attention on how digital OOH and associated technologies will bring about the transformational change of Indian OOH industry, paving the way for OOH business to gain a larger share of the overall ad pie.
Federal Bank Goes Outdoor Asking 'Why Settle For Less?'
The bank opted for train branding and an innovative on-ground activity as part of its integrated campaign
Embassy Group Showcases I-Day Celebrations Through 3D Projection
The Group undertook 3D building projection in Bengaluru to depict India’s march to Independence and progress