How would you assess the Malaysia OOH market as it stands today vis-a-vis three years ago?
| would say the most obvious change is the increase in digital OOH inventory. That is seemingly driven by the fact that a lot of media owners are facing increasing cost of site acquisition and so they need to find ways to get greater returns per site and they feel that going digital is the way to achieve that by running multiple advertisements on a single site at any point in time. So, that is the biggest change.
There has been a significant expansion of metro rail networks in the Klang Valley, in Kuala Lumpur, leading to the introduction of a lot of transit media. That’s another big change that is seen on the OOH landscape.
OOH offers a variety of advertising formats today. Is that helping the medium to attract more advertisers?
To be fair, | don’t think that there was a drop off in OOH spends in Malaysia in the recent years. Innovative use of outdoor advertising, activation, and lately digital OOH are all enhancing the perception of OOH. Transit media, like those on the LRTs, have also augmented the OOH offerings to brands. Add to this, formats like car wrap that are becoming popular with advertisers.
There are several OOH formats available today. | think it's important for the advertisers to know what they want to achieve and which format can help them achieve that result.
Continue reading your story on the app
Continue reading your story in the magazine
‘Airport advertising works well for our brand'
Charu Malhotra Bhatia, Head of Marketing at Somany Ceramics Ltd talks about the brand’s outlook on airport advertising and other aspects of OOH, in an interview to Bhawana Anand.
‘OOH is the soul of advertising'
Rakesh Sharma, Dy General Manager - Marketing, Bank of Baroda talks about the banking major’s approach to OOH advertising in an interview to Pray Jani.
'DOOH is giving more brands access to the media'
Jian Tsin Hor, Managing Director, Rapport Malaysia talks about the changing contours of Malaysia’s OOH industry, in an interview to Rajiv Raghunath.
Making audience data talk
Moving Walls is taking steps to provide clients with advanced location intelligence and powerful audience targeting capabilities
Goa OOH - At the threshold of a makeover
Even as the industry has had to tackle the menace of unauthorised business, multiplicity of OOH norms and jurisdictions, there are visible signs of positive change with forward looking administrators wanting to usher in digital OOH media and regulate the business expeditiously
'Consolidation is key to sustained OOH growth'
Major constituents of the Malaysian OOH industry have embarked on a transformational journey to achieve accelerated business growth
‘Infra Development, DOOH Will Drive Biz Growth'
Amardeep Singh, Director, Ronak Advertising shares his perspectives on the OOH growth opportunities in the Thane and Navi Mumbai markets
‘If Our Concessionaires Win, Then We Win'
As the largest Metro network in the country, Delhi Metro Rail Corporation (DMRC) has many firsts to its credit. The Metro network clocks ad revenues in the range of Rs 150 crore per annum and is bullish on increasing the ad revenues through station cobranding and other innovative means. A K Garg, Director (Operations), DMRC talks about the advertising aspects. Edited excerpts:
Widescale Awareness Is Central To Green Printing Adoption
Smarth Bansal, DGM, Colorjet shares his thoughts on the factors that will drive wider adoption of green OOH printing solutions in the Indian markets
Diwali Creative Places
Across the Pond
Overseas adventure camping gear shouldn't weigh you down
J.Lo's - THE ULTIMATE BRIDEZILLA!
THE GREAT ESCAPE!
Hero dad dives into flames to save twin girls
Bangkok to Bali and Beyond
Sail to the cultural wonders of Southeast Asia.
Have «comfort foods» PUT YOUR healthy diet ON THE BACK SHELF?
Nutrition Myth Buster Jonny Bowden says toss out the old nutrition advice along with the junk food. It’s time to start fresh before you start having health issues.
MAGGIE LINDEMANN SPILLS THE TEA ON HER UPCOMING EP, TRAN- SCENDING GENRES AND COLLABORATING WITH POP PUNK’S FINEST.
COVID-19 TURNS MALAYSIA'S GLOVE MAKERS INTO BILLIONAIRES
Owner of Riverstone Holdings is now a billionaire with his share prices going up, keeping up with the increasing demand in protective gloves across the world.
Voyaging on the boat they built together
The Virus Clips AirAsia's Wings
The region’s premier discount carrier may have to lower its ambitions
Dr. Jonny busts the palm oil myth and sheds light on an estrogen-affecting phytochemical.