'Consolidation is key to sustained OOH growth'
OUTDOOR ASIA|January 2020
Major constituents of the Malaysian OOH industry have embarked on a transformational journey to achieve accelerated business growth

The Outdoor Advertising Association of Malaysia (OAAM), since its inception in the year 1993, has been pivotal to the OOH industry’s growth and development in the city of Kuala Lumpur and other key markets of Malaysia. The Association has the representation of the biggest OOH media operators that collectively command 70%-80% of the total OOH é business in the country, although in terms of membership only a 4 relatively small percentage of the ,? media operators has taken direct or associate membership of OAAM. Henry Low, President, The Outdoor Advertising Association of Malaysia (OAAM) and MD, Spectrum Outdoor in his interaction with team Outdoor Asia observed that in an OOH market that has over 230 media operators, encouraging all the companies to converge on a common. platform is a challenging task as many of them perceive one another as direct competition in the business. Against this backdrop, the major players who also hold the executive positions within OAAM ~ are ~ volunteering their time to create the necessary conditions for all the media operators in Malaysia to come together as one, to spur the industry’s growth.

Shukhor Ariffin, Vice President, OAAM and CEO of Big Tree pointed out that down the years OAAM has been voicing the industry’s common concerns and has been in dialogue with the concerned policy makers The Malaysian OOH industry has undergone sweeping to ensure that the advertising norms are OOH business — changes since the time OAAM was established. In the friendly. In time, the industry body would also consider mid-1990s the advertising landscape was dominated organising industry meets and conferences, and by classic formats, but in the New Millennium, the business visits, he added. industry started to evolve faster and new formats took

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM OUTDOOR ASIAView All

‘Airport advertising works well for our brand'

Charu Malhotra Bhatia, Head of Marketing at Somany Ceramics Ltd talks about the brand’s outlook on airport advertising and other aspects of OOH, in an interview to Bhawana Anand.

4 mins read
OUTDOOR ASIA
January 2020

‘OOH is the soul of advertising'

Rakesh Sharma, Dy General Manager - Marketing, Bank of Baroda talks about the banking major’s approach to OOH advertising in an interview to Pray Jani.

6 mins read
OUTDOOR ASIA
January 2020

'DOOH is giving more brands access to the media'

Jian Tsin Hor, Managing Director, Rapport Malaysia talks about the changing contours of Malaysia’s OOH industry, in an interview to Rajiv Raghunath.

4 mins read
OUTDOOR ASIA
January 2020

Making audience data talk

Moving Walls is taking steps to provide clients with advanced location intelligence and powerful audience targeting capabilities

3 mins read
OUTDOOR ASIA
January 2020

Goa OOH - At the threshold of a makeover

Even as the industry has had to tackle the menace of unauthorised business, multiplicity of OOH norms and jurisdictions, there are visible signs of positive change with forward looking administrators wanting to usher in digital OOH media and regulate the business expeditiously

9 mins read
OUTDOOR ASIA
January 2020

'Consolidation is key to sustained OOH growth'

Major constituents of the Malaysian OOH industry have embarked on a transformational journey to achieve accelerated business growth

4 mins read
OUTDOOR ASIA
January 2020

‘Infra Development, DOOH Will Drive Biz Growth'

Amardeep Singh, Director, Ronak Advertising shares his perspectives on the OOH growth opportunities in the Thane and Navi Mumbai markets

1 min read
OUTDOOR ASIA
November 2019

‘If Our Concessionaires Win, Then We Win'

As the largest Metro network in the country, Delhi Metro Rail Corporation (DMRC) has many firsts to its credit. The Metro network clocks ad revenues in the range of Rs 150 crore per annum and is bullish on increasing the ad revenues through station cobranding and other innovative means. A K Garg, Director (Operations), DMRC talks about the advertising aspects. Edited excerpts:

4 mins read
OUTDOOR ASIA
November 2019

Widescale Awareness Is Central To Green Printing Adoption

Smarth Bansal, DGM, Colorjet shares his thoughts on the factors that will drive wider adoption of green OOH printing solutions in the Indian markets

3 mins read
OUTDOOR ASIA
November 2019

Simply Creative

Diwali Creative Places

6 mins read
OUTDOOR ASIA
November 2019
RELATED STORIES