Smart SBB To Boost Farmers Income
Business Today Malaysia|December 2021
Director-General for the Ministry of Agriculture and Food Industry (MAFI), Azman Mahmood, in a special meet the media session, led the pre-launch briefing of Project Smart Sawah Berskala Besar (Smart SBB) a day before the official launch by his Minister.

During the pre-launch brief, Azman gave an overview and topline description of how Smart SBB will be implemented, as well as an introduction to Smart SBB Phase 2.

He listed the key factors that contribute to the need for Smart SBB’s implementation, including the nation’s low output of rice, farmers who are aging, low harvesting rate, limited paddy seed variety, lack of youth interest in the industry, and the lack of proper supporting infrastructure.

In 2020 when the Smart SBB was introduced, the concept was of a fusion that included two parties; farmers and industry players. This was designed to advertently remove the middleman, as the traditional method was causing much of the profits to go to these agents leaving paddy farmers fuming with little to nothing.

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