Power Of Role Model – How The Habits Of Parents And Kids Are Interrelated?
Business Today Malaysia|December 2021
A new global survey, commissioned by Kaspersky, explores the role of healthy digital habits in the family, as well as the effect of parents’ behavior on children and vice versa

A new study by Kaspersky has shown a direct correlation between how much time parents and their children spend on devices. With 82% of adults and 70% of little ones spending at least three hours on gadgets every day, the data shows that kids are likely to copy the amount of time their parents spend using devices.

Children are always observing and copying what their parents do – this is also the case when it comes to their digital habits. If kids can see that their parents are constantly using their devices, they will consider such behaviour the norm and spend a lot of time online. Although sometimes it can be hard to be a role model, parents should be conscious of their actions on their children’s behaviour and attempt to lead by example when it comes to rules around screen time.

The study results demonstrate the correlation between the amount of screen time of parents and children. The majority of kids and adults – 48% each use their devices at the same time during the day – for 3-5 hours. Additionally, the majority of parents are convinced that both they (62%) and children (58%) spend a sufficient amount of time online.

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