Accelerates MSMEs Digitalisation Journey
Business Today Malaysia|December 2021
97.2% of businesses in Malaysia are made up of Micro, Small and Medium Enterprises (MSMEs). This important business sector plays a significant role in the Malaysian economy by contributing 38.2% of Malaysia’s Gross Domestic Product (GDP). MSMEs also contributes significantly in providing job opportunities.

While MSMEs make up a significant portion of the business ecosystem in the country, a large portion the smaller players within this segment were the earliest to face the brunt of the pandemic. Many had no choice but to close their doors for good while others pivoted their business diversifying into other areas to stay afloat. Despite this, local entrepreneurs remain hopeful and as the world looks towards life in the post-pandemic era in the horizon, MSMEs are getting ready to re-start their businesses in anticipation of a surge of demand for goods services. The pandemic has forced the MSMEs to differentiate their marketing approach. To stay competitive, MSMEs turn to digitalisation to accelerate their recovery.

Accelerating MSME digitalisation

Realising this paradigm shift, unifi Business is geared to accelerate digitalisation in the MSME segment. Online shopping and e-commerce income grew at a rate of 33% in 2020. Meanwhile, food delivery revenue saw a peak of 116% in Q1 2021. The way we work has evolved too with 40% adopting remote working which involved the utilisation of online communication platforms. Businesses that adopted this digital drive benefitted immensely, this not only ensured the survival of their business, but impressively an increase in growth. These encouraging figures is the impetus for many businesses to take the leap into digitalisation.

“The pandemic has transformed the business landscape in Malaysia and digitalisation is the way forward,” said Ts Mohamad Yusman Ammeran, Head of SME Segment, unifi. “We see positive impacts in many businesses that we’ve supported during this very challenging period and I’m happy to see that these businesses not only recover but have thrived thanks to our digitalisation solutions.”

“unifi Business remains committed to empower these businesses with the use of digital technology for them to rise again and be more competitive, especially in this recovery phase as well as to be better prepared for the future,” he added.

Having already on-boarded over 375,000 MSMEs under its wing,unifi Business has established three essential pillars to support MSMEs in their adoption of digital technologies.

The first digital pillar is the Digital skillset enhancement programmes. A nationwide team of dedicated SME consultants is reaching out to MSMEs to facilitate their digitalisation adoption by providing free training and digital classes to increase the digital awareness.

A large business eco-system support makes up the second digital pillar. Collaborations with MSMEs eco-system partners such as government agencies, technology companies and the banking sector provide financial, technological and upskilling assistance for businesses to embrace digital technology.

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