Personal Touch Skincare launches Elysium

Personal Touch Skincare launched Elysium, an eye cream that has been formulated with cutting edge technology, top-of-the-line ingredients and unparalleled results to address all your eye concerns'.

Azorte unveils 'Summer on my mind' collection

Azorte, Reliance Retail's large format fashion store, launched its SS23 collection, Summer on my mind. Telugu actor Sreeleela launched the collection at Azorte, Sahara City Mall, Hyderabad.

Kazo introduces Spring Summer collection

Kazo, a women's fashion brand has recently launched its spring summer clothing collection. The brand claims that the printed wrap mini skirt is a standout item in the new collection, featuring a herringbone print and tie-up design.

Boom-Time For Vegan Fashion

The vegan leather market worldwide will expand to nearly $90 billion by 2025, while the overall vegan fashion market will reach $837 billion by 2030. The numbers speak of the groundswell of interest in vegan fashion. Since the most on-trend vegan leathers and fabrics are plant-based, the increase in patronage of these items is also good news for India's farmers.

Primal Gray: An attention to clean and linear silhouettes

Claimed to be built on transparent production, transparent fibre and fabrics, transparent composition and circular productive practices, Primal Gray positions itself as a conscious fashion brand.

A commitment to craftsmanship

SDS by Kushal Shah specialises in luxury prêt, couture, and bespoke menswear. The label maintains that its retail strategy is focused on creating a memorable, high-end shopping experience for customers. Recently, it has opened a flagship store in Mumbai's Kala Ghoda district. In an interview with Images Business of Fashion, Kushal Shah Principal Designer & Founder of the label said, \"One of the biggest challenges we face is educating customers about the value of high-quality, well-crafted menswear. Many customers are accustomed to fast fashion and are not well-versed with the difference between a custom-made garment and ready-to-wear.\" Excerpts.

Purplle: Making beauty accessible

Started as a beauty marketplace, Purplle.com today has grown into a community that enables beauty for all, says Manish Taneja. The business expanded to fill the gap in the market with home-grown private D2C brands that make beauty products affordable and accessible to women across India, Taneja, its Co-Founder and CEO informs Images Business of Fashion in an interview.

KOCHI BIDS ADIEU TO THE GRANDIOSE FASHION SPECTACLE!

LULU FASHION WEEK 2023 - SPRING/SUMMER

The woman at the helm of Melissa India

Ruchi Sally currently helms Melissa India, a company founded in 1979 in Rio de Jenario, now a fashion favourite across 90 countries, including the fashion capitals of New York, London and Sao Paolo. The brand has seen multiple design partnerships with leading names including Karl Lagerfeld, Zaha Hadid, Jason Wu, Jeremy Scott, and Vivienne Westwood. With 16 years of experience in building brands in India, in her current role Sally is tasked with growing this international favorite brand's footprint in India.

ELI BITTON: BRIDGE-TO-LUXURY

Left battered and in a dilemma by Covid, Eli Bitton had to make a decision. To launch a fashion house in India. Thus the eponymous brand was born.

HUMAN FACES OF FASHION: UNVEILING THE EMOTIONAL PERSONAS OF 3 STAKEHOLDERS IN FASHION RETAIL STORES

Every fashion brand has its own unique identity, which is a reflection of the people behind it. And behind every successful fashion retail brand are individuals who are passionate, resilient, and emotionally invested in their work.

We are all about fashion

In May 2005, ALDO was introduced to India with the first store opening in Mumbai, Phoenix High Street. Since then it has further expanded and has its presence in all major cities across India. As an extension to the ALDO brand, ALDO Accessories stores were launched. Apparel Group India Pvt.Ltd has been the partner in India. The brand has roped in Bollywood actor Janhvi Kapoor as its ambassador. It has recently launched its Spring-Summer collection. N Bobo Meitei interacted with Abhishek Bajpai, CEO of Apparel Group India, to discuss a range of topics. Excerpts

THE RECIPES FOR VALUE CREATION

At the 22nd edition of India Fashion Forum (IFF) held between February 28 and March 01, 2023 at Conard Bengaluru, several brand custodians shared their strategic moves that veered their businesses toward profitability. The session was conducted by Bijou Kurien, Chairman, Retailers Association of India.

Green Is The New Black

The Indian economy will add another trillion of merchandise in the next 10 years, which means doubling the consumption. This is a great opportunity the country offers, Saloni Nangia, President at Technopak, India, shared in her keynote at the 22nd India Fashion Forum

Hemp Fabric: An Alternative To Cotton

Just producing 1kg of cotton fibre, which roughly amounts to the production of one t-shirt and a pair of jeans, requires around 20,000 litres of water. On the other hand, producing the same amount of hemp fibre needs less than 3,000 litres of water. This means that one saves 1,000-2,000 litres of water per t-shirt. The expansive use of cotton in today’s time has hence led to serious environmental concerns, such as soil degradation, water pollution and biodiversity loss.

Blissclub: A community-first D2C brand

Minu Margeret discovered that women in India frequently have difficulty finding the right activewear due to lack of options, improper size, poor material quality, and the item's technical unsuitability for them. She felt that while some clothes were comfortable, they did not stretch enough, and those that did were too compressive. This resulted in the birth of Blissclub in 2022.

FULFILLING SARTORIAL NEEDS

Arrow, a brand with 167 years of legacy, was launched in India in 1993 by Arvind Fashion Limited. Today, it has over 200 exclusive brand stores in the country, and is available in over 1000 multibrand outlets. In an email interview with Images Business of Fashion, the brand’s CEO, Suman Saha said, The brand has to grow in double digits, that’s the main goal. As we scale, the focus will also be on transforming the brand for the postCovid consumer and re-establishing it as a contemporary brand without taking away its heritage value.” Excerpts of the interview.

SUCCESS STORIES BY TITAN'S BRAND CUSTODIANS

Titan’s journey has not only created great brands, built strong partnerships and delivered exceptional value to customers, but also produced some of the most outstanding business leaders. Its success story perfectly tted the theme of 22nd India Fashion Forum.

IMAGES FASHION AWARDS 2023

HONOURING GREAT INSPIRATIONS

INDIGENIZING FASHION TREND FORECAST

The need for India to emphasize its indigenous fashion trend forecast has gained more momentum over the years. How seriously this is being considered and how much it has evolved is resonated in how modern technologies such AI and deep learning are deployed to enable fashion trend forecast.

VISENZE: ENABLING DIGITAL SEARCH ACCURACY

Started in 2012, ViSenze says it processes over a billion queries a month from retailers, supporting them in-store and on e-commerce sites. Use cases range from enhanced visual search, product tagging, smart product recommendations, and retail analytics.

A PURPOSE BEYOND MERE PROFITABILITY

Today, the purpose of a brand goes far beyond mere profitability; its mission and values are manifested in its business decisions, corporate culture, and codes of conduct, not limiting to sustainability. It also addresses issues such as child labor, fair pay, ethical business practices, transparency and traceability.

DECODES THE DNA OF PROFITABILITY

The forum, held between February 28 and March 1, 2023 was a signi cant convergence of industry captains and observers to address how businesses can ensure long-term survivability in the backdrop of India emerging as a major global market.

What's driving the fashion rental market in India

The global market for fashion rental is expected to expand at a CAGR of 11% from 2021 to 2031. With the model gaining popularity among young consumers, India may not be far behind. A peek  into what’s driving this growth.

LAKSHEETA GOVIL

CEO and Founder, Fizzy Goblet 34

KAVERI LALCHAND

Founder, Coastal Designer 49

FARIDA KALIYADAN

COO, Louis Philippe, Planet Fashion, Customer Centricity Head

DIPTT TOLANI

Founder CEO, Salt Attire| 38

CHENDURAN SUNDARARAJAN

Managing Director, Angel Rocket 33

BOBBY ARORA

Director Co-Founder, Status Quo 45