Business
Business Of Fashion
ARKS by Ranbir Kapoor Where Substance Outshines Stardom
In a market saturated with loud logos and fast-changing trends, ARKS aims to stand apart by offering elevated essentials, aka, wardrobe staples designed for comfort, quality, and subtle style.
5 min |
November 2025
Business Of Fashion
Arrow Leads a New Style Shift with AutoPress Shirts and AutoFlex Trousers
Supported by a strong retail presence with over 200 exclusive stores and more than 1,000 multi-brand outlets across 109 cities, Arrow continues to shape how Indian men dress for work, leisure, and celebration.
6 min |
November 2025
Business Of Fashion
Fashion That Thinks: How Agentic Commerce Will Transform the Store Experience
Picture this; you walk into a boutique in Delhi, and before you even reach the first rack, the smart mirror greets you by name. It already knows your size, your style preferences, and the fact that you're attending a friend's wedding next weekend — because your online browsing, recent searches, and social media cues have all quietly aligned.
1 min |
November 2025
Business Of Fashion
BOMBAY SHIRT COMPANY
Founded in 2012, Bombay Shirt Company began with a simple yet revolutionary idea to make custom shirts cool, accessible, and effortlessly personal. What started as an online venture has since evolved into a full-fledged wardrobe brand, boasting over 30 stores across India, with its flagship destination, The Den, standing as a symbol of craftsmanship and modern tailoring. Known for merging sharp, made-to-measure precision with contemporary design sensibilities, Bombay Shirt Company has successfully redefined how India views bespoke fashion.
3 min |
November 2025
Business Of Fashion
DEVO by SIYARAM'S
Devo, an exclusive premium ethnic wear initiative by Siyaram's, was launched in October 2024, heralding a new era in contemporary Indian menswear. Rooted in tradition yet crafted for the modern man, Devo's collections span sherwanis, kurtas, bandhgalas, and Indo-Western ensembles, blending artisanal finesse with modern silhouettes. Within just a year, Devo has expanded to 13 exclusive stores across eight major North Indian cities, establishing itself as a leading name in high-end ethnic wear.
3 min |
November 2025
Business Of Fashion
GEN Z & MILLENNIALS Redefining Fashion Consumption In India
Organised players leveraging technology, sustainable practices, and consumer insights are composed to capture the next wave of growth in India's apparel segments.
5 min |
November 2025
Business Of Fashion
COOL COLORS
With roots stretching back to 1979, Bafna Clothing introduced Cool Colors in 2002, evolving steadily into one of India's leading menswear manufacturers and retailers.
3 min |
November 2025
Business Of Fashion
BLUEMAN COLLECTION
BLUEMAN Collection, operational since 1995, has built a strong legacy in manufacturing premium readymade garments, with a core focus on high-quality jackets and coats across categories. Over the years, the brand has grown into a trusted name in India's fashion landscape, retailing through more than 600 leading outlets nationwide. Known for its ability to stay ahead of evolving trends in both men's and women's fashion, BLUEMAN Collection has earned a reputation for consistent innovation and craftsmanship. Its top-performing menswear offerings—blazers with inner detachable layers, mid-length coats, and formal jackets—continue to define its unique value proposition in the market.
2 min |
November 2025
Business Of Fashion
Stylox Fashion
Sets Bold Expansion Drive; From B2B Roots to 500 Stores by FY30
8 min |
November 2025
Business Of Fashion
VegNonVeg Opens Its Largest Flagship Store in Hyderabad
VegNonVeg, India's leading sneaker and street culture brand, announces the opening of its fifth and largest store in Hyderabad's Jubilee Hills.
1 min |
November 2025
Business Of Fashion
Building Stronger Regional Alliances for a Future-Ready Fashion Ecosystem
From a humble 1979 trading start, VLSM evolved into an integrated textile innovator with global reach.
3 min |
November 2025
Business Of Fashion
rock.it Sets Sights on Global Growth with Al and Community Focus
Key innovations like convertible clothing, multi-utility cargo pants, and jackets engineered for diverse weather conditions from PolarTech thermal layers to CoolTech fabrics and reversible outerwear; enhance rock.it's adaptability across environments.
6 min |
November 2025
Business Of Fashion
DECODING THE FUTURE MAN: MENSWEAR S/S 27 STRATEGY
For menswear, this season, purpose takes center stage as brands are moving beyond aesthetics to create designs that resonate with emotion and everyday values.
3 min |
November 2025
Business Of Fashion
"CLOSE - TO - SEASON" FASHION TRENDS
An Insight into Menswear Trends by NIFT VisioNxt
1 min |
November 2025
Business Of Fashion
DUKE
Established in 1966 in Ludhiana, Punjab, DUKE Fashions (India) Ltd. has grown from a homegrown menswear label into one of India's most trusted and admired lifestyle brands. With nearly six decades of heritage, DUKE has mastered the art of combining international design sensibilities with Indian comfort and functionality. Today, the brand enjoys a robust retail presence with over 400 Exclusive Brand Outlets (EBOs) and a network of 2,000+ Multi-Brand Outlets (MBOs) across the country, earning numerous industry awards and customer accolades along the way.
2 min |
November 2025
Business Of Fashion
NEO STRETCH
Born out of a simple yet powerful idea; 'to create apparel that moves with you, not against you', Neo Stretch by Donear Group embodies the modern man's need for effortless movement without compromising on style. Rooted in the philosophy of \"Your Freedom to Move,\" the brand re-imagines men's everyday wear through an intelligent fusion of performance-level stretch, fabric innovation, and premium aesthetics.
3 min |
November 2025
Business Of Fashion
FROM FORMAL TO FLUID CHARTING A DECADE OF MENSWEAR GROWTH IN INDIA
The Indian menswear market growth is underpinned by a combination of demographic scale, evolving lifestyle preferences, and the seamless convergence of offline and online retail experiences.
10+ min |
November 2025
Business Of Fashion
BEYOND UTILITY: The Reinvention of Menswear in India
The Indian menswear market growth is underpinned by a combination of demographic scale, evolving lifestyle preferences, and the seamless convergence of offline and online retail experiences.
8 min |
November 2025
Business Of Fashion
Candere Opens Stores in Andheri & Mulund
Candere, the lifestyle jewellery brand from Kalyan Jewellers, has strengthened its retail presence in Maharashtra with the launch of two new stores in Andheri and Mulund.
1 min |
November 2025
Business Of Fashion
Sabhyata Clothing Opens Flagship Store at Vegas Mall
Sabhyata Clothing has officially launched its latest store at Vegas Mall, Dwarka.
1 min |
November 2025
Business Of Fashion
BEYOND THE BASICS Inside the Transformation of India's $20 Billion Innerwear Industry
The Indian innerwear market presents a compelling growth narrative, projected to expand by nearly 11% from approximately $8.52 billion in FY 2024 to $9.43 billion in FY 2025.
10+ min |
October 2025
Business Of Fashion
THE 2025 WAVE 20 International Brands Betting Big on India
A roundup of 20 prominent global brands that entered India in 2025, redefining the country's fashion, lifestyle, and luxury landscape.
4 min |
October 2025
Business Of Fashion
FLORET
Floret began its journey with a simple mission to bridge the gap between comfort and affordability in India's innerwear market. What started as a functional brand soon evolved into one that celebrates confidence, style, and inclusivity. A major turning point came in 2010, when KCJ Lingeries Pvt. Ltd. repositioned Floret as a modern, fashion-forward innerwear brand designed for the evolving needs and body types of Indian women. Today, Floret's portfolio spans bras, panties, camisoles, slips, and activewear, each crafted to offer comfort without compromising on style. The brand has also begun exploring loungewear and plans to foray into men’s and youth segments through new verticals.
2 min |
October 2025
Business Of Fashion
KALYANI INNERWEAR
From its modest beginnings in 1995, Kalyani Innerwear has grown into India's No. 1 lingerie manufacturing brand, built on a simple yet powerful mission of empowering women through comfort, confidence, and choice. What began as a price-accessible, quality-driven brand has evolved into a name that blends modernity, elegance, and inclusivity, resonating deeply with women across both urban and rural India.
3 min |
October 2025
Business Of Fashion
INDIA'S NEXT FASHION REVOLUTION IS PHYGITAL
Where Stores Meet Screens
1 min |
October 2025
Business Of Fashion
U.S. POLO ASSN.
Renowned for its premium casualwear, U.S. Polo Assn. (USPA) has successfully ventured into the innerwear segment, extending its sporty, authentic, and aspirational brand identity to everyday essentials.
2 min |
October 2025
Business Of Fashion
amanté Bringing Together Comfort, Quality, & Design in India's Premium Intimate Wear Market
India's intimate wear market, is projected to grow from ₹66,703 crore in 2024 to ₹1,07,308 crore by 2029 at a compound annual growth rate (CAGR) of 10% between in this 5 year time frame.
5 min |
October 2025
Business Of Fashion
UNDERJEANS
UnderJeans by Spykar was founded on the belief that innerwear should be more than functional and should embody confidence, individuality, and comfort. What began as a youthful extension of Spykar has evolved into a distinct super-premium innerwear brand known for bold design, superior fit, and modern everyday essentials. Today, it represents a blend of global aesthetics and Indian comfort sensibilities. The men's range includes trunks, briefs, vests, athleisure-inspired loungewear, and travel pants. Each piece combines performance and style through high-quality stretchable fabrics with moisture management and antimicrobial properties, complemented by contemporary silhouettes and striking waistbands.
2 min |
October 2025
Business Of Fashion
SQUEEZE & TEASE
Redefining Comfort, Confidence & Conversation in Indian Innerwear
2 min |
October 2025
Business Of Fashion
Redefining Essentials
Innovation at the Heart of India's Innerwear Market
9 min |