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NEO STRETCH

Business Of Fashion

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November 2025

Born out of a simple yet powerful idea; 'to create apparel that moves with you, not against you', Neo Stretch by Donear Group embodies the modern man's need for effortless movement without compromising on style. Rooted in the philosophy of "Your Freedom to Move," the brand re-imagines men's everyday wear through an intelligent fusion of performance-level stretch, fabric innovation, and premium aesthetics.

NEO STRETCH

Conceptualised in 2023 with a strong D2C-first and marketplace strategy, Neo Stretch has swiftly evolved into a brand that bridges comfort, functionality, and fashion. By 2025, it launched its first Exclusive Brand Outlets (EBOs) with an ambitious plan to scale from 10 stores in the first year to 50 by the second, signalling its rapid retail momentum. Neo Stretch's customer base has expanded beyond urban professionals to include a new generation of entrepreneurs and style-conscious men who value versatility and quality. Their evolving preferences lean toward functional fashion that adapts seamlessly from work to travel to leisure.

Leading the portfolio are ultra-lightweight stretch pants, blazers, all-weather shackets and 360° stretch shirts.

MVP: Ultra-lightweight Stretch Band, Wrinkle Resistant, No Colour Fading, Quick Dry pants

Blazer: Machine Washable, Lightweight, Easy to Pack, Wrinkle Resistant, Adaptable, Quick Dry, Unlined & Non-padded

Shacket: Lightweight, Easy to Carry, Wrinkle Resistant, Quick Dry, Unlined & Non-padded, all-weather wear

360° Stretch Shirt: Does Not Untuck, Prevents Spreading of Buttons, Ease of Movement, Super soft Handfeel

High-growth opportunities (Next 3-5 years)

Travel Blazers: Machine Washable, Lightweight, Easy to Pack & Carry; get rid of hangers & covers

360° Stretch Shirts: Enhanced Comfort, Premium Stretch, Modern Fit

Adapting to the New-Age Menswear Aesthetic

FLERE HISTORIER FRA Business Of Fashion

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ARKS by Ranbir Kapoor Where Substance Outshines Stardom

In a market saturated with loud logos and fast-changing trends, ARKS aims to stand apart by offering elevated essentials, aka, wardrobe staples designed for comfort, quality, and subtle style.

time to read

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Arrow Leads a New Style Shift with AutoPress Shirts and AutoFlex Trousers

Supported by a strong retail presence with over 200 exclusive stores and more than 1,000 multi-brand outlets across 109 cities, Arrow continues to shape how Indian men dress for work, leisure, and celebration.

time to read

6 mins

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Fashion That Thinks: How Agentic Commerce Will Transform the Store Experience

Picture this; you walk into a boutique in Delhi, and before you even reach the first rack, the smart mirror greets you by name. It already knows your size, your style preferences, and the fact that you're attending a friend's wedding next weekend — because your online browsing, recent searches, and social media cues have all quietly aligned.

time to read

1 min

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BOMBAY SHIRT COMPANY

Founded in 2012, Bombay Shirt Company began with a simple yet revolutionary idea to make custom shirts cool, accessible, and effortlessly personal. What started as an online venture has since evolved into a full-fledged wardrobe brand, boasting over 30 stores across India, with its flagship destination, The Den, standing as a symbol of craftsmanship and modern tailoring. Known for merging sharp, made-to-measure precision with contemporary design sensibilities, Bombay Shirt Company has successfully redefined how India views bespoke fashion.

time to read

3 mins

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DEVO by SIYARAM'S

Devo, an exclusive premium ethnic wear initiative by Siyaram's, was launched in October 2024, heralding a new era in contemporary Indian menswear. Rooted in tradition yet crafted for the modern man, Devo's collections span sherwanis, kurtas, bandhgalas, and Indo-Western ensembles, blending artisanal finesse with modern silhouettes. Within just a year, Devo has expanded to 13 exclusive stores across eight major North Indian cities, establishing itself as a leading name in high-end ethnic wear.

time to read

3 mins

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GEN Z & MILLENNIALS Redefining Fashion Consumption In India

Organised players leveraging technology, sustainable practices, and consumer insights are composed to capture the next wave of growth in India's apparel segments.

time to read

5 mins

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COOL COLORS

With roots stretching back to 1979, Bafna Clothing introduced Cool Colors in 2002, evolving steadily into one of India's leading menswear manufacturers and retailers.

time to read

3 mins

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BLUEMAN COLLECTION

BLUEMAN Collection, operational since 1995, has built a strong legacy in manufacturing premium readymade garments, with a core focus on high-quality jackets and coats across categories. Over the years, the brand has grown into a trusted name in India's fashion landscape, retailing through more than 600 leading outlets nationwide. Known for its ability to stay ahead of evolving trends in both men's and women's fashion, BLUEMAN Collection has earned a reputation for consistent innovation and craftsmanship. Its top-performing menswear offerings—blazers with inner detachable layers, mid-length coats, and formal jackets—continue to define its unique value proposition in the market.

time to read

2 mins

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Stylox Fashion

Sets Bold Expansion Drive; From B2B Roots to 500 Stores by FY30

time to read

8 mins

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VegNonVeg Opens Its Largest Flagship Store in Hyderabad

VegNonVeg, India's leading sneaker and street culture brand, announces the opening of its fifth and largest store in Hyderabad's Jubilee Hills.

time to read

1 min

November 2025

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