NEO STRETCH
Business Of Fashion
|November 2025
Born out of a simple yet powerful idea; 'to create apparel that moves with you, not against you', Neo Stretch by Donear Group embodies the modern man's need for effortless movement without compromising on style. Rooted in the philosophy of "Your Freedom to Move," the brand re-imagines men's everyday wear through an intelligent fusion of performance-level stretch, fabric innovation, and premium aesthetics.
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Conceptualised in 2023 with a strong D2C-first and marketplace strategy, Neo Stretch has swiftly evolved into a brand that bridges comfort, functionality, and fashion. By 2025, it launched its first Exclusive Brand Outlets (EBOs) with an ambitious plan to scale from 10 stores in the first year to 50 by the second, signalling its rapid retail momentum. Neo Stretch's customer base has expanded beyond urban professionals to include a new generation of entrepreneurs and style-conscious men who value versatility and quality. Their evolving preferences lean toward functional fashion that adapts seamlessly from work to travel to leisure.
Leading the portfolio are ultra-lightweight stretch pants, blazers, all-weather shackets and 360° stretch shirts.
MVP: Ultra-lightweight Stretch Band, Wrinkle Resistant, No Colour Fading, Quick Dry pants
Blazer: Machine Washable, Lightweight, Easy to Pack, Wrinkle Resistant, Adaptable, Quick Dry, Unlined & Non-padded
Shacket: Lightweight, Easy to Carry, Wrinkle Resistant, Quick Dry, Unlined & Non-padded, all-weather wear
360° Stretch Shirt: Does Not Untuck, Prevents Spreading of Buttons, Ease of Movement, Super soft Handfeel
High-growth opportunities (Next 3-5 years)
Travel Blazers: Machine Washable, Lightweight, Easy to Pack & Carry; get rid of hangers & covers
360° Stretch Shirts: Enhanced Comfort, Premium Stretch, Modern Fit
Adapting to the New-Age Menswear Aesthetic
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