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Campaign India - March 6 2015

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I dette nummeret

This issue sees Neeraj Vyas of Sony explain how the channel plans to promote the IPL. Anupama Ramaswamy of Cheil Worldwide on the 'fragmented consensus' of today. S Rajendran, Acer India, speaks about the challenges in the PC industry, brand campaigns and its re-entry into smartphones. Samar Singh and Sandeep Goyal discuss impact of the ICC World Cup on advertising in the upcoming IPL. We also look at excerpts from the two-day Indian Magazine Congress hosted in Chennai. Additionally, the issue sees whether a 'no negative' stance is good for a news brand. Read on.

Campaign India Description:

Forlegger: Haymarket-Media-India-Private-Limited

Kategori: Business

Språk: English

Hyppighet: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country