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Campaign India - February 19 2016

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I dette nummeret

In this issue of Campaign India, Rahul Johri of Discovery Networks tells us about the growth of the network, its localisation strategy, and trends to expect. In the Close-up section is ThinkStr's Ravi Raghavendra, who talks about his entry into advertising, taming the angst, his two mentors and rise of independents. Craig Greenfield and Tanmay Mohanty of Performics and ZenithOptimedia's Gareth Mulryan discuss desktop and mobile, increasing role of owned media, the role of creativity, bots and more. In the Live Issue section we ask whether more brands will take the Xiaomi and OnePlus direct-to-consumer route, and whether it's the way forward.

Campaign India Description:

Forlegger: Haymarket-Media-India-Private-Limited

Kategori: Business

Språk: English

Hyppighet: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country