Prøve GULL - Gratis

Campaign India - March 4 2016

Gå ubegrenset med Magzter GOLD

Lese Campaign India sammen med 9000+ andre magasiner og aviser med bare ett abonnement

Se katalog

1 måned

$14.99

1 år $149.99

$149.99

$12/month

(OR)

Abonner kun på Campaign India

Gave Campaign India

Avbryt når som helst.

(Ingen forpliktelser) ⓘ

Hvis du ikke er fornøyd med abonnementet, kan du sende oss en e-post på help@magzter.com innen 7 dager etter abonnementets startdato for full refusjon. Ingen spørsmål - lover! (Merk: Gjelder ikke for enkeltutgavekjøp)

Digitalt abonnement

Øyeblikkelig tilgang ⓘ

Abonner nå for å begynne å lese umiddelbart på Magzter-nettstedet, iOS, Android og Amazon-appene.

Verifisert sikker

betaling ⓘ

Magzter er en verifisert Authorize.Net-forhandler. Les mer

I dette nummeret

In this issue focused on gender sensitivity, we decode the state of portrayal of women in advertising today. The issue also celebrates work that struck a sensitive chord in 2015. Elsewhere, we analyse the Indian consumer and whether they are more accommodating of compromised portrayal of women, than peers in 'mature' markets. We also have the complete list of winners from the Southern and Western regions at the Laadli Media & Advertising Awards for Gender Sensitivity. Further, we speak with Rediffusion Y&R's Pranav Harihar Sharma about getting the agency back into the reckoning, the 'Brave and Beautiful' campaign and more... Besides capturing reactions of digital practitioners on Facebook 'Reactions', we also ponder on how rural TV ratings will change media plans.

Campaign India Description:

Forlegger: Haymarket-Media-India-Private-Limited

Kategori: Business

Språk: English

Hyppighet: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country